- Author: nbcnews.com by Alexandra Campbell Howe
Celina Villanueva likes to shop for bargains without sacrificing quality. With a growing family of five to feed she is extremely cost-conscious.
“I look for the best product at the best price…I am loyal to products that I like and I recommend those that I like to my friends,” said the Peruvian native while shopping at a warehouse bulk store in Norwalk, Connecticut.
She is one of 28 million Hispanic females living in the U.S. who are gaining in consumer power and influence. According to new data, Latinas like Villanueva are in the driver's seat of...
- Author: The Bay State Banner by Jule Pattison-Gordon.
Latinc provides a culturally-attuned professional social network
When software developer and information technology specialist Claritza Abreu first came to the U.S., she felt lost. She arrived from the Dominican Republic with the skills and degree worthy of a good job, but without the personal and professional connections to find one.
Now, many years later, Abreu's resume boasts a long list of high-level positions, and she is looking to smooth the way for other Latino individuals, whether they are recent immigrants, college graduates or others.
In early June, Abreu launched Latinc, a career-oriented social networking site and app tailored for the Latino...
The assimilation of Hispanics into American culture is having an interesting side effect. It's widening the gap between generations, emphasizing the growing differences between the young and old, in a demographic where they often live in the same household.
Younger Hispanics have very different media preferences than their grandparents and even their parents. They have their own unique language preference. And they're much more educated.
This has over time shaped a unique demographic group that advertisers should be courting quite differently than the older one.
A new report from Nielsen takes an in-depth look at the Hispanic demographic, in which these growing differences emerge.
It's a fascinating...
- Author: Univision.com by John Kelly
ONE: Hispanics are Mobile Mavens
With mobile consumption and device adoption ever on the rise, marketers looking for the vanguard leading the mobile revolution need look no further than U.S. Hispanics: 81% of Hispanic mobile subscribers own a smartphone and they are using them to engage with brands on a deeper level. In fact, Hispanics are 80% more likely...
- Posted By: Myriam Grajales-Hall
- Written by: Center for Hispanic Marketing Communication, FSU, by Felipe Korzenny.
According to a recent study conducted by the Center for Hispanic Marketing Communication at Florida State University, the two reasons for using social networking sites that stood up most significantly were: “Keeping up with new trends,” and “asking friends and relatives about their opinions on products to buy.”
Minorities in general are more likely than non-Hispanic Whites to say they use social networking sites for keeping up with new trends and for interacting with friends and relatives about their opinions on products to buy. Latinos who answered in...