- Author: Antonio Flores and Mark Hugo Lopez at PEW Research Center
On a typical weekday, three-quarters of U.S. Latinos get their news from internet sources, nearly equal to the share who do so from television, according to a 2016 survey of Latino adults by Pew Research Center.
For years, TV was the most commonly used platform for news among U.S. Hispanics. In recent years, however, the share getting their news from TV has declined, from 92% in 2006 to 79% in 2016. Meanwhile, 74% of Hispanics said in 2016 that they used the internet – including social media or smartphone apps – as a source of news on a typical weekday, up from 37% in 2006.
Hispanics also consume news from radio and newspapers, but neither is as widely used as TV or the internet. In 2016, 55% of Hispanics got...
- Author: Fox News Latino
Teenagers spend nearly nine hours a day absorbing media and despite all the new options, music and television remain the favorites. Latinos spend just over nine hours and whites eight hours, 48 minutes, a study found. Black teenagers spend more time with media than other ethnic groups, an average of 11 hours and 13 minutes each day.
Common Sense Media released an exhaustive survey Tuesday outlining how young people spend screen time. One concern: the number of youngsters who feel comfortable multitasking while doing homework.
Two thirds of teenagers said they listen to music every day, and 58 percent said the same about watching television, the study said. By contrast, 45 percent reported using social media...
- Author: Warc.com
Multicultural marketers need to take a generational approach rather than focusing simply on language, a new study has suggested.
A paper in the Journal of Cultural Marketing Strategy, authored by MAGNA GLOBAL and the Center for Multicultural Science, looked at media behaviors across three generational levels – first, second and third – for the US Latino population, in what it claimed was the first such study.
And it reported that marketers' understanding of the nuances of the Latino...
- Author: Myriam Grajales-Hall
The FAM Study (Familia Americana Moderna) released by Telemundo Media explores the evolution of the Latino family and its impact on television viewing habits and family influence on purchase decisions in key categories.
The study, conducted among over 1,000 Latino adults 18+, also provides a better understanding of the multi-family and extended family phenomenon and explores the role of culture and the situational and selective preference for the use of Spanish.
Findings showed 86 percent of Latinos identified the “family” as core to their Latino identity; 81 percent said...
- Posted By: Myriam Grajales-Hall
- Written by: Amy Ta, NPR
The U.S. Census Bureau says the Hispanic population now tops 50 million. With the growth of this demographic comes the growth of Spanish-language media. Networks like Univision and Telemundo are seeing much higher ratings than some listeners may expect.
A story aired on NPR, indicates that while traditional American newspapers are struggling, Spanish-language media is experiencing growth in circulation and competition.
The scope and influence of Hispanics are at issue during this week's 29th annual convention by the