The assimilation of Hispanics into American culture is having an interesting side effect. It's widening the gap between generations, emphasizing the growing differences between the young and old, in a demographic where they often live in the same household.
Younger Hispanics have very different media preferences than their grandparents and even their parents. They have their own unique language preference. And they're much more educated.
This has over time shaped a unique demographic group that advertisers should be courting quite differently than the older one.
A new report from Nielsen takes an in-depth look at the Hispanic demographic, in which these growing differences emerge.
It's a fascinating...
- Author: LatinPost.com
A national study was recently conducted and delved into the health patterns and attitudes of young Hispanic adults, or more specifically, millenials. The results showed that there are huge differences in the way Latinos born in the United States perceive health, compared to their counterparts born abroad.
Houston Chronicle wrote that the new study, dubbed “The Hispanic Millenial Study,” was unveiled in Houston, which cited several differences between Latinos born in the U.S. and those born abroad. For example, Latinos living in the U.S. had described health as a state of happiness,...
- Author: Fusion.net by Emily DeRuy
Most Hispanics in the United States think higher education is affordable despite soaring tuition costs and an ever-expanding student debt bubble, as reported by Fusion.net.
According to a new Gallup-Lumina Foundation study, 51 percent of Hispanics think “education beyond high school is affordable to anyone in this country who needs it.”
Just 19 percent of blacks and 17 percent of whites feel the same.
So why are...
- Author: Insight Tr3s
Hispanics and religion
Earlier this month, Hispanics celebrated the election of Pope Francis, the first Latino to hold the papacy. People of Latin origin are driving Catholicism's worldwide growth, so clearly the College of Cardinals knew their target audience when they chose a South American as the next pontiff. However, while Catholicism is the dominant religion among Latinos, its membership is declining as Protestant faiths attract “very religious” Hispanic young adults. Insight Tr3s shares...