- Author: Kelly Scott
In 2020 everything was officially tossed up in the air, and all of the rulebooks were thrown out the window. This past year it has been hard to predict how the year-end fundraising efforts statewide would fair. The fundraising team at UC ANR is still calculating the totals raised for this year. However, preliminary reports show the UC Master Gardener Program saw incredible growth in the number of gifts received and total dollars raised for the year.
2020 Fundraising Campaigns:
- $45,930 raised on Giving Tuesday (56%+ increase)
- $60,425 raised on Big Dig Day (294%+ increase)
- End of Year appeal totals are still being collected and processed!
Collectively across the state, the UC Master Gardener Program raised $213,391 in fiscal year 2019-20, an increase of 129% from fiscal year 2017-18! Our current fiscal year is on track for similar success.
This support is truly humbling, especially during a time of so much uncertainty, and reflects the UC Master Gardener Program's importance to our donors.
As we look forward and consider ways to further engage with our supporters, the single most important thing we can do is communicate back to our donors how their gift made a difference. If we can do this, we can establish a positive feedback loop that will ensure donors feel valued and more likely to continue to support our programs in the future. This self-reinforcing fundraising strategy is known as the "Virtuous Circle."
The Virtuous Circle starts with the ASK, and the donor makes a gift, we THANK the donor and let them know how grateful we are for their support, and then we REPORT how the gift made a difference. This communications strategy honors the donors, keeps the donors for longer, and helps raise more money.
(Image description: A woman standing in the middle of a circle of text. Text around her reads: 1. Ask. She gives a gift and feels Great but she doesn't know what's going to happen 2. Thank. She knows the gift was received and appreciated, but still doesn't know if her gift made a difference. 3. Report. She sees how her gift made a difference, feels great, trusts your organization, and is more likely to give again. Repeat!)
UC ANR Development Services is available to work with you on how to craft these "you made a difference" messages, whom they should go to, and when they should be sent. Please do not hesitate to reach out if you would like to discuss donor communications or to review your gift totals for the year. Keep up the great work!
Donor Relations, Major Gifts Officer
UC Master Gardener Program
Due to COVID-19, the Spanish resources team was granted an extension to complete our project. We look forward to sharing the important new resources as they are finalized and celebrating the full rollout of our new tools this summer!
The Spanish resources team was introduced in the fall of 2019 in the Coordinator Newsletter and represent a group committed to creating and sharing top-notch gardening resources in Spanish.
As a reminder, that team includes:
- Lucy Diekmann, Urban Ag Advisor
Santa Clara County
- Mimi Enright, MG Coordinator
- Missy Gable, Director
- Yu Meng, Youth Family and Community Advisor
- Melissa Womack, Marketing & Communications Coordinator
Coming to you this summer:
- Spanish-language resources website
- YouTube Playlist, “Videos de jardineria en espanol”
- Videos centered around home vegetable gardening
- Getting Started
- Seed Germination
- Soil Preparation
- Container Gardening
- Cool Season Gardening
- Growing Food in the Desert
- Food Safety for Urban Farms and Home Gardens
- Food Security and Urban Farms and Gardens
- Home Vegetable Gardening (chapter 14) from the California Master Gardener Handbook translated into Spanish!
- Author: Melissa G. Womack
- Author: Lauren Snowden
We've heard of Zoom bombers, and now we have online event scammers! This online event scam tries to divert your audience to a different event link. Holding online events is a great way to increase exposure to your program and reach a diverse audience, don't be afraid of spammers and scammers. Just be prepared. The value to our communities and the ability to extend information using social media's power still has a huge benefit.
These scam artists create multiple fake Noisily links, duplicate posts, copy, and comment as the program across posts and events. They also try to collect personal info from attendees, including collecting credit card payments for free events.
The statewide office recently hosted a live-streamed event with PlantRight on Jan. 19, 2021, and became a scam target. With a little bit of research, we quickly shut down the spammers and were prepared for blocking and deleting comments during the event. Here are some ways to help prevent this from happening and to protect our audience.
Warning signs to spot in advance:
- Monitor Facebook for duplicate events using your event name
- Decline unknown pages requesting to "Co-Host" your event
- Avoid new profiles that have been recently created
What to do if you encounter the phishing scam:
- Monitor your Facebook activity, comments, and posts. Have volunteers monitor and review all posts and comments to ensure no spam is getting through.
- If you cannot monitor comments and posts, turn off commenting.
- Ban any usernames/fake profiles you find commenting or posting on your page.
- Block specific words and turning on the profanity filter for your event page will aid this process. You can do this in 'General' in your page's settings.
- Any suspicious posts or comments found need to be flagged to Facebook reported and banned
- Report the pages; this will help Facebook keep track of them.
For more information, read these articles that discuss other instances and how to prevent this from happening to your events on social media:
- Facebook phishing scam hits live-streamed concerts
- Attempts to gain your personal information - phishing live stream scams
UC IPM has developed virtual training on integrated pest management (IPM) with an interactive pesticide label reading activity and can provide live training for new UC Master Gardener volunteers. Please contact Karey Windbiel-Rojas and Elaine Lander if you are interested in having them present as part of your new volunteer training or in-service training.
UC IPM has several training packages from previous years' advanced IPM training to support UC Master Gardener volunteers hosting virtual workshops. We are continuing to add and update materials. Training packages include presentations, scripts, handouts, and associated loaner collections to help make it easier to deliver IPM information to the public. See the Training Materials section located on the "IPM for UC Master Gardeners" webpage.
UC IPM will soon offer webinars on pest management topics to UC Master Gardener volunteers and the general public. If you have any pest-related topics that you would like UC IPM to address, email Elaine Lander. UC IPM will be announcing webinar dates and topics in February or March. The best way to stay up to date with the UC IPM program is to subscribe to the Pests in the Urban Landscape Blog and the Retail Nursery and Garden Center IPM Newsletter.
Quick Tips and Other Materials
Need UC IPM bookmarks, posters, loaner kits, or Quick Tips? UC Master Gardener Programs can order Quick Tips pest cards and many other materials at no cost. More than 50 Quick Tips cards are available in both English and Spanish. UC IPM requests that a program coordinator or a designated person submit all requests. Visit the UC IPM website and see what products UC IPM has to offer, or place an order at https://www2.ipm.ucanr.edu/master-gardeners/request-materials/.
Using UC IPM Content
Are you using UC IPM content or photos for your county blog, newsletter, newspaper articles, or social media? Fantastic! We love when UC Master Gardener volunteers share research-based UC IPM information. As a reminder, we ask that proper attribution or credit to UC IPM is used when materials are shared. Please do not crop copyright information out of photos, and be sure to link to our website www.ipm.ucanr.edu or the webpage referenced when sharing information such as Pest Notes. All content on the UC IPM website is copyrighted, so you must absolutely quote the source when taking direct text.
Keep up the great work you do, and remember that the staff and advisors at UC IPM are here to support your pest management efforts even during physical distancing!
Associate Director for Urban & Community IPM
Urban & Community IPM Educator
Louise Pagone joined UC Cooperative Extension in Lake County as the new program coordinator for the UC Master Gardener Program in Nov. 2020. Pagone was born in San Francisco and raised in Marin County. She joined the UC Master Gardener Program as a volunteer in 2016 after retiring in 2014 from her career with the County of Marin. Pagone graduated from the UC Master Gardener class in Marin County in May 2016. After moving to Lake County in December, one of the first things she did was connect with the UC Master Gardeners of Lake County, becoming the program's president in 2018. She maintained the board president position until she was hired as the program's new coordinator.
Pagone has had a love and passion for gardening for as long as she can remember. Her parents were both keen gardeners and taught her well. She still has all of the editions of the Sunset Western Garden book that belonged to her mother. Her favorite plants to grow are bulbs and perennials. “I can kill a vegetable in two seconds because I insist on treating every plant like a perennial!” she says.” Her latest interest is trying to grow saffron crocus.
Louise Pagone lives in Hidden Valley Lake with her dog, Buck, who likes to help her dig holes, gangs of sparrows that come to her bird feeders, and some very quarrelsome Anna's Hummingbirds who are always scolding each other. When restrictions lift, she will work out of the UCCE Lake County office in Lakeport, Calif. You can reach Louise Pagone via e-mail at email@example.com.