A 2024 study identified Supplemental Nutrition Assistance Program, commonly known as SNAP, shopper and farmers' market staff perceptions of the California Fruit and Vegetable Electronic Benefit Transfer Pilot Project. This effort, spearheaded by the California Department of Social Services, tested a new model for the California Nutrition Incentive Program, or CNIP, California's longer-running supplemental benefit program that provides matching dollars to SNAP participants to purchase fruits and vegetables at farmers' markets. The Pilot Project differed from the traditional CNIP dollar-for-dollar incentive match model in several ways, including offering a $60 monthly supplemental benefit that could be redeemed in a single shopping trip, rather than weekly increments, and the ability to spend the supplemental benefit on any SNAP-eligible item at any retail location, rather than solely on fruits and vegetables at the farmers' market, as required by CNIP. Focus groups with 40 SNAP shoppers and 17 farmers' market staff indicated that shoppers appreciated the ability to earn the full monthly benefit during a single shopping trip and the option to spend it on any SNAP-eligible item at any retailer. Most shoppers reported spending the additional benefit at grocery stores rather than farmers' markets, validating staff concerns about SNAP shoppers not spending their supplemental benefit dollars at farmers' markets. Challenges included difficulties understanding the pilot program and longer lines at farmers' markets to access the benefits. The study, funded by the Ecology Center and the California Department of Social Services, was published October 2024 in the journal Nutrients by NPI co-authors Ron Strochlic, Sridharshi Hewawitharana and Wendi Gosliner and former NPI team member Carolyn Chelius.
- Author: Sridharshi Hewawitharana
- Contributor: Celeste Felix
- Contributor: Wendi Gosliner
- Editor: Danielle Lee
The California Nutrition Incentive Program, the GusNIP in California, provides CalFresh, known nationally as the Supplemental Nutrition Assistance Program, shoppers with a dollar-for-dollar match when using their EBT card to purchase California-grown fruits and vegetables at participating farmers markets. The program recently expanded in pilot form to a few grocery stores. A new evaluation report presents detailed findings from interviews conducted by University of California Nutrition Policy Institute researchers with CalFresh shoppers from a sample of farmers' markets and other retail outlets newly implementing CNIP. Researchers explored CalFresh shoppers' experiences using CNIP; CNIP's impact on CalFresh shoppers' food purchasing decisions; and CalFresh shoppers' general feelings about the program. As one participant said, “I would say that this is probably one of the most important things that [policy makers] can do as far as helping to bring access to lower income people to fresh fruits and vegetables.” In summary, CalFresh shoppers across different market types (farmers markets and grocery stores) had positive experiences with CNIP. Participants described the program as helpful, noting that CNIP allowed them to buy more fruits and vegetables, purchase more CA-grown and organic fruits and vegetables and widen their selection of fresh produce. Participants from all market types were supportive of the program continuing and expanding to grocery stores as a means of increasing access to fruits and vegetables for CalFresh participants.
A new research brief developed by the Nutrition Policy Institute presents findings from an evaluation that examines how changing the maximum dollar-for-dollar match incentive levels offered to CalFresh participants at farmers markets impacted markets sales revenues. The California Nutrition Incentive Program (GusNIP in California) provides CalFresh shoppers with a dollar-for-dollar match when purchasing California-grown produce at participating markets. In response to the COVID-19 pandemic, the California Department of Food and Agriculture acquired funds to temporarily increase the maximum incentive from $10 to $15 at a sample of farmers markets. NPI researchers evaluated farmers market sales revenue data to compare the amounts of monthly CNIP and CalFresh dollars distributed and redeemed between markets where the CNIP maximum incentive level increased and those that didn't. The increases were temporary, occurring from September 1, 2021 to March 31, 2022, allowing researchers to examine trends when the markets increased the incentive and when the incentive returned to its original value. The evaluation found that increasing the maximum CNIP incentive level led to statistically significant increases in the dollar amounts of CNIP and CalFresh that were distributed at farmers markets. However, it did not find statistically significant effects on the amounts of CNIP or CalFresh that were redeemed at markets. Reducing the maximum CNIP incentive level led to a statistically significant reduction in the trend of amount of CNIP redeemed per month.
A new research brief developed by the Nutrition Policy Institute details findings from an evaluation of the California Nutrition Incentive Program, a program that provides CalFresh shoppers with a dollar-for-dollar match when purchasing California-grown produce at participating farmers markets and other retail outlets. In this evaluation, NPI researchers conducted surveys and interviews with a convenience sample of CalFresh shoppers and food store managers. Overall, CalFresh shoppers reported overwhelmingly positive experiences using CNIP and store managers also found the program to be beneficial. While the results showed that CNIP utilization did not have statistically significant impacts on quantitative measures of shoppers' produce intake or food security, shoppers did report that CNIP influenced the kinds of fruits and vegetables they bought and also attributed being able to buy more fruits and vegetables to this program. CalFresh shoppers wanted CNIP to continue and supported it expanding to other retail outlets.
A new research brief developed by the Nutrition Policy Institute details findings from an evaluation of the California Nutrition Incentive Program, a program that provides CalFresh shoppers with a dollar-for-dollar match when purchasing California-grown produce at participating farmers markets and other retail outlets. In this evaluation, NPI researchers conducted surveys and interviews with a convenience sample of CalFresh shoppers and food store managers. Overall, CalFresh shoppers reported overwhelmingly positive experiences using CNIP and store managers also found the program to be beneficial. While the results showed that CNIP utilization did not have statistically significant impacts on quantitative measures of shoppers' produce intake or food security, shoppers did report that CNIP influenced the kinds of fruits and vegetables they bought and also attributed being able to buy more fruits and vegetables to this program. CalFresh shoppers wanted CNIP to continue and supported it expanding to other retail outlets.
