California Horticulture Sales Reach $2.63 Billion in 2019
U.S. Horticulture Operations Report $13.8 Billion in Sales
Sacramento, CA, Dec. 9, 2020 – On Tuesday, December 8, the U.S. Department of Agriculture's National Agricultural Statistics Service (NASS) released the 2019 Census of Horticultural Specialties report, the only source of detailed production and sales data for floriculture, nursery, and specialty crops for the entire United States. The data show that horticulture operations in California sold a total of $2.63 billion in floriculture, nursery and specialty crops in 2019, down 9% from the sales in 2014. California sold 19% of the total U.S. horticulture sales of $13.8 billion in 2019, more than any other state. In addition to sales, the number of horticulture operations in California decreased 22% during this time to 1,331, and the number of operations in the United States decreased 11% during this time to 20,655.
“The horticulture census is a vital tool that highlights the contribution horticulture growers bring to our local, state, and national economies,” said Pacific Region Director Gary R. Keough. “It shows changes and trends in the industry over the past five years and beyond.”
Horticulture production occurred primarily in 10 states, which accounted for 66% of all U.S. horticulture sales in 2019. California ($2.63 billion), Florida ($1.93 billion) and Oregon ($1.02 billion) led the nation in sales.
The top five commodities in California horticulture sales in 2019, and compared to 2014, were:
- Nursery stock, $831 million, down 13%
- Potted flowering plants, $322 million, up 7%
- Transplants for Commercial Vegetable and Strawberry, $266 million, up 4%
- Cut flowers & cut lei flowers, $249 million, down 26%
- Annual bedding/garden plants, $232 million, up 6%
Other key findings for California from the 2019 Census of Horticultural Specialties report include:
- Family- or individually-owned operations made up the largest number of operations, accounting for 48%, but corporately-owned operations accounted for 80% of sales ($2.11 billion).
- Total industry expenses were at $2.21 billion in 2019, with hired labor being the largest cost, accounting for 36% of total expenses.
The Census of Horticultural Specialties is part of the larger Census of Agriculture program. It provides information on the number and types of establishments engaged in horticultural production, value of sales, varieties of products, production expenses and more. All operations that reported producing and selling $10,000 or more of horticultural crops on the 2017 Census of Agriculture were included in this special study.
For more information and to access the full report, visit www.nass.usda.gov/AgCensus.
It may be fun to grow BIG fruit. But how do you sell it? A lot of fruit like avocado and dragon fruit is sold by the piece and others like apples and navel oranges are sold by the pound. How would this be sold?
Hawaiian family claims pomelo
sets world record
reproduced from: hawaiinewsnow.comm
A family from Moanalua (Honolulu), Hawaii is claiming their tree produced a world record-setting fruit. The Nishimura family says their tree created a massive jabong, or pomelo.
According to the Guinness Book of World Records, the heaviest pomelo weighed 10 pounds 11.3 ounces. It was grown by the Kumamoto Prefectural Yatsushiro Agricultural High School in Yatsushiro, Japan in 2014.
The large fruit weighed in at 12 pounds, potentially setting a new world record. (Source: HNN)
“The record is like 10 pounds, so this beats it by two pounds,” Kaito Nishimura said. “My grandpa actually got the tree and he said this is the biggest one he's seen in his life,” Nishimura added.
The family isn't exactly sure what they're gonna do with the 12-pound fruit. According to hawaiinewsnow.comm they'll need to get the weight verified by world record officials to get it in the books.
Photo: Huge fruit in perspective (Source: Hawaii News Now)/h1>/h1>
Craft breweries aren't just a fun place to meet up with friends. They may be fueling an unprecedented geographic expansion of hop production across the U.S., according to researchers at Penn State and The University of Toledo. Their findings suggest that as more craft breweries emerge around the country, so may new opportunities for farmers.
Hops are a key ingredient in beer production, providing aroma and bittering characteristics. Before 2007, hop production in the U.S. was limited to only three Pacific Northwest states--Oregon, Washington, and Idaho--according to Claudia Schmidt, assistant professor of agricultural economics in Penn State's College of Agricultural Sciences. Citing a report released this year by the Hop Growers of America, she said that 29 states are now engaging in hop production.
"Our study is the first to systematically show that the number of hop farms in a state is related to the number of craft breweries," said Schmidt. "It suggests that in areas where hop production is possible and not cost-prohibitive, breweries are expanding markets for farmers and providing an opportunity to diversify farm income."
Using data from the U.S. Census of Agriculture and ReferenceUSA, the researchers found that from 2007 to 2017, the number of breweries in the U.S. more than quadrupled from 992 to more than 4,000, and that the number of breweries in a state is associated with more hop farms and hop acres five years later. The number of hop farms grew from 68 to 817, and hop acreage expanded from 31,145 to 59,429 acres.
"This growth has not only led to interesting changes in the locations of hop farms across the U.S., but it has positioned the U.S. as the largest producer of hops globally, both in terms of acreage and production," said Elizabeth Dobis, a postdoctoral scholar at the Penn State-based Northeast Regional Center for Rural Development, and lead author of the study.
Working with farm, brewery, and climate data, the researchers developed a statistical model to determine whether new craft breweries in a state between 2007 and 2017 resulted in a larger number of hop producers and hop acres planted, by both new and existing growers in that state. They built a time-lag into their model to identify the effect of new breweries over time. They also controlled for other variables that may influence farmers to start growing hops, such as average farm size, average net farm income, and climate.
Their findings, which were published recently in the Journal of Wine Economics, are correlational and do not point to a clear cause-and-effect. However, the time-lag built into the model indicates that the growth in breweries preceded the growth in hop farms, said Dobis.
One possible explanation for the trend is that the growing consumer demand for locally sourced food and beverages encourages craft brewers to seek out locally grown ingredients, said Schmidt.
"While most craft breweries serve a local market, they haven't always sourced local ingredients for their beers," Schmidt said. "But if you're a brewer looking to differentiate yourself in an increasingly crowded market, sourcing ingredients locally is an approach that some brewers have found to be effective."
For example, in a project unrelated to this study, Penn State Extension's Kristy Borrelli and Maria Graziani conducted focus groups with Pennsylvania craft brewers, who reported that sourcing ingredients locally helps them connect with their customers' sense of place and preference for a flavor profile that is unique to the region.
If more brewers are looking for hops grown nearby, then more farmers may be willing to try growing them, even if only on a small scale. For instance, in Pennsylvania only 17 farms reported hop production in 2017, and their combined acreage is small--only 21 acres in all, according to the U.S. Census of Agriculture.
Looking forward, the researchers said that they will collaborate with Penn State Extension to identify the specific attributes and price points that Pennsylvania craft brewers are looking for in order to help inform farmers' production decisions.
The Role of Craft Breweries in Expanding (Local) Hop Production
The common question comes up all the time – “What can I grow here that will make money?” Why not lemons or avocados. The coastal California area is generally well adapted to these crops and infrastructure and markets are developed. Still people want to diversify and do have serious concerns about ACP and other problems that might affect these two big coastal crops.
A recent class of Cal State Channel Islands students was asked to identify crops that would make a difference if introduced to the Ventura/Santa Barbara agroenvironment and would make money based on the exceptional climate here. The crop had to fit into the rules:
1) Something that could be grown here, or only with difficulty somewhere else where it was too hot/cold, or that it is out of sync with production somewhere else
2) Or the corollary, that it couldn't be grown somewhere else more cheaply or processed or stored, somewhere with cheap land/water/labor/laws. Cheap
3) It needs to be fresh and even delicate to make it hard to ship distances.
4) Or if it doesn't meet rules 1-3, it can be marketed so that it takes on the specialty of the locale. “It really cant be grown anywhere else, but here, because it can only be found in Ojai.” Or something of that nature.
So, the proposed perennial crops were:
Pitahaya – Hylocereus undatus or ‘dragon fruit' is already being grown in the county, has a good market and potential and has some drought tolerance although it can have problems in full sun, even along the coast.
Azerole – Crataegus azarolus or ‘Mediterranean medlar'. Does best where not too cold, but with those thorns its going to be a tough crop to pick and will require a lot of marketing even though it can take drought.
Yuzu – Citrus junos is a high demand fresh fruit that grows similar to standard lemon, although a bit more cold hardy. Demand is primarily from Japanese and Korean restaurants. And being citrus might be susceptible to huanglongbing.
Jaboticaba – Myrciara caulifora, a new crop, well adapted to the coast, very tasty and fits in with the locavore trend. And Fresno cant grow it unless in tunnels. And you cant eat just one.
‘Santa Rosa' plum – this is the standard Prunus salicina stone fruit, but because it is early along the coast and can be picked “just so O, ripe” for shipment to LA restaurants that would welcome an alternative to the standard tasteless store-bought fruit
Persimmon – Diaspyros kaki – one of the flat ‘Fuyu' varieties, because they crop earlier along the coast than the Central Valley. And there's nothing more satisfying than that crunch.
Moringa – Moringa oleifera or drumstick tree is often produced for oil, hence the botanical name. It can also be grown for cattle food, but the deal here is it's grown for fresh market for its spinach-like leaf and it's a perennial which you just keep on cutting and cutting and cutting and there's not replanting. A money machine.
Mulberry – Morus alba and nigra. Nothing could be more sweet, but ever so delicate than a mulberry fruit. Harvested off tarps (to comply with food safety) and shipped immediately to farmers markets and to the finest LA restaurants, you can make a bundle or a lot of permanent stain if it doesn't get to the consumer in good shape. Drying is an option, but the Turks have that market.
Tamarillo – Solanum betaceum or ‘Tree Tomato” really like coastal weather and depending on the variety can be quite sour (red) or sweet (yellow). This is one that will take some market development, but could take off as the new fruit on the block.
Hops – Humulus lupulus is a crop that most adults know about it. The grow local/drink local crowd could really get into this. There are so many small breweries looking for a distinguishing mark, and what better than a “Big Piru Pilsner with Priu Hops”. There was a small hop industry along the coast before Prohibition.
Yellow oleander – Thevetia peruviana is an unusual choice for the coast here, but it seems there's a black market for the beads and hard to get. It could be legally grown here to supply a specialty market.
Papaya – Carica papaya. This is one of those crops that has a developed market and already a lot of import to fill the demand. Growing this to go after a new consumer willing to pay more for a high-quality piece of fruit. This is going to take some market development.
Governors plum – Flacourtia indica, a new fruit to the area, although it grows as a weed in Florida. It's gonna take some marketing to get this into the mouths of consumers
According to the group of students who proposed these crops, the most likely to succeed in one year's time (immediate acceptance) was hops because of the drink local move happening here and around the country, but it would be limited to consumers in this area probably. The most likely to succeed in the long term, with market development, would be moringa. It would be a new perennial vegetable crops that could be mechanized and might come to rival spinach itself, because of it perennial nature.
Almost all of these crops could have various health benefits associated with them – longer life, improved vision, springier step, snake-bite remedy, etc. So, they all have promotion potential, aside from their ability to grow here. There are lots of other possible crops here that might rival what is currently commonly grown here. Something or things will rise to replace those that are.
At one-point Oxnard was the sugar beet capital of the world. The world's largest walnut growing area in the country was Ventura Co. and Lima was Rex here. They are all good crops, but their importance has been eclipsed many times by other crops gown here.
Census of Agriculture response deadline one week away
WASHINGTON, Jan. 29, 2018 –The U.S. Department of Agriculture's (USDA) National Agricultural Statistics Service (NASS) reminds our nation's farmers and ranchers that the deadline for the 2017 Census of Agriculture is one week away. Producers should respond online at www.agcounts.usda.gov or by mail by February 5. The online questionnaire offers new timesaving features.
The Census of Agriculture is the only NASS questionnaire mailed to every producer across the country and is conducted just once every five years. The Census provides a complete account of the industry, its changes, and emerging trends. Census data are widely used, often relied on when developing the Farm Bill and other farm policy, and when making decisions about disaster relief, community planning, technology development, and more.
“We are asking producers to help show our nation the value and importance of American agriculture,” said U.S. Secretary of Agriculture Sonny Perdue. “We need to hear from all of our farmers and ranchers, no matter how big or how small their part of agriculture. The Census is their voice, their future, their opportunity. Please respond now.”
Everyone who received the 2017 Census of Agriculture questionnaire is to return it, even if they are not currently farming. The first few qualifying questions on the form will determine whether completing the entire questionnaire is necessary. After the February 5 deadline, NASS will begin following-up with additional mailings, e-mails, phone calls, and personal appointments. To avoid these additional contacts, farmers and ranchers are asked to complete their Census as soon as possible.
“It is important that every producer respond to the Census of Agriculture so that they are represented and reflected in the data,” said NASS Administrator Hubert Hamer. “These statistics can directly impact producers for years. Without their input, our hardworking farmers and ranchers risk being underserved.”
The Census is the only source of uniform, comprehensive, and impartial agriculture data for every state and county in the nation. Producers are required by law to respond; NASS is required by the same federal law to keep all information confidential, use the data only for statistical purposes, and only publish in aggregate form to prevent disclosing the identity of any individual producer or farm operation.
For more information about the 2017 Census of Agriculture, visit www.agcensus.usda.gov or call (800) 727-9540.
About The Census
- What is the Census of Agriculture?
The Census of Agriculture is a complete count of U.S. farms and ranches and the people who operate them. Even small plots of land - whether rural or urban - growing fruit, vegetables or some food animals count if $1,000 or more of such products were raised and sold, or normally would have been sold, during the Census year.
The Census of Agriculture, taken only once every five years, looks at land use and ownership, operator characteristics, production practices, income and expenditures. For America's farmers and ranchers, the Census of Agriculture is their voice, their future, and their opportunity.
Frequently asked questions about the 2017 Census.
- Why is the Census of Agriculture important?
The Census of Agriculture provides the only source of uniform, comprehensive and impartial agricultural data for every county in the nation. Through the Census of Agriculture, producers can show the nation the value and importance of agriculture, and they can help influence the decisions that will shape the future of American agriculture for years to come. By responding to the Census of Agriculture, producers are helping themselves, their communities, and all of U.S. agriculture.
- Who uses Census of Agriculture data?
Census of Agriculture data are used by all those who serve farmers and rural communities — federal, state and local governments, agribusinesses, trade associations and many others.
- Farmers and ranchers can use Census of Agriculture data to help make informed decisions about the future of their own operations.
- Companies and cooperatives use the facts and figures to determine the locations of facilities that will serve agricultural producers.
- Community planners and local governments use the information to target needed programs and services to rural residents.
- Legislators use the numbers from the Census when shaping farm policies and programs.
- To see some specific examples of how the data are used, see our Your Census. Your Story. If you use census data, please add your example to the page.
- How can I participate in the 2017 Census of Agriculture?
- Make Sure Your Farm or Ranch Counts. Sign up for the Census.
- As a Census Partner, you can help everyone learn and understand the latest Census results and how the information can benefit them, their community, and their industry. Click here to access the Partner Tools.
- Where can I access information about previous Censuses?