Building Smarter Lunchrooms

One of the concepts from the Smarter Lunchrooms Movement has to do with branding and promoting cafeteria meals to increase participation and the consumption of healthy foods. Fresno Unified launched a new soft taco at Computech earlier this week. With just a few promotional signs and flyers, the tacos were a hit! 

Promo flyers spread the word about the new tacos.

Leadership students handed out flyers at breakfast. Within minutes every student had a flyer, and the cafeteria was abuzz with talks of taco Tuesday.

Mini posters were placed throughout the cafeteria, in high traffic areas.

The tacos were a student favorite. In fact, students asked if every Tuesday could be taco Tuesday!

Join the Movement

The total cost to promote the new taco was just over $11. Low-cost promotions can help school food service departments encourage students to try new things.

UC CalFresh can provide technical assistance to help start a Smarter Lunchrooms movement in your cafeteria! If you'd like to join the Smarter Lunchrooms Movement in Fresno County, email Shelby MacNab at smacnab@ucanr.edu to get started.