- Author: Shannon Klisch
- Author: Katherine E Soule
Essential services provided by CalFresh Healthy Living, UC delivered over 270 pounds of school garden produce and help farmers markets that accept EBT/CalFresh stay open during the COVID-19 pandemic.
The Issue
As the COVID-19 pandemic unfolds and shelter at home orders impact every aspect of our daily life from school closures to increased unemployment, uncertain access to food is increasing for many Californians. Food insecurity is defined as having limited or uncertain access to adequate food and is linked to a myriad of negative health outcomes. Food assistance programs such as CalFresh (known nationally as SNAP/EBT) and the federal school meals program have demonstrated positive outcomes for decreasing food insecurity.
How UC Delivers
Staff from CalFresh Healthy Living, UC in San Luis Obispo and Santa Barbara counties (UC) lead a working group of the local Food System Coalition to increase the utilization of CalFresh Food and Market Match benefits at local farmers markets. Farmers markets provide an essential service during the COVID-19 pandemic. As social distancing orders were put in place, market managers reached out to UC for support so the markets could stay open and safe for the community and vendors. In response, UC staff mobilized County resources to support social distancing measures at markets where EBT/CalFresh is accepted. Support provided by UC staff includes onboarding, supervision, and ongoing training of County Disaster Service Workers to staff high-traffic markets, signage to direct customers in following social distancing protocols in both English and Spanish, social media posting, and circulation of a media release to let the community know that the markets are safe, open, and accessible for people with CalFresh benefits.
To further support the food system and food security efforts, UC staff in partnership with school garden stakeholders, continue to provide the essential service of maintaining school gardens to ensure food is harvested and does not go to waste. UC staff have created videos educating students on what is growing in their school garden, healthy recipes and showing home gardeners how to plant seeds and harvest food safely.
THE IMPACT
These efforts have resulted in the harvest of over 270 pounds of produce from three school gardens. This food has gone directly back to the community through use in school meals and local food pantry distributions. Ongoing harvests and re-planting of these gardens are scheduled to ensure food resources are maximized.
Additionally, the County Disaster Service Workers have provided over 65 hours of food safety and social distancing support to farmers markets that accept EBT/CalFresh and offer the market incentive Market Match. The collaboration and training provided by CalFresh Healthy Living, UC has made it possible for markets to stay open and provide a safe and reliable source of food for low-income clients throughout San Luis Obispo County. Indeed, the staff has heard community members saying that farmers markets feel to them like one of the safest places to shop for food during the pandemic.
Supporting and enhancing food assistance programs such as acceptance of CalFresh at farmers markets and school food programs and pantries has been shown to increase access to fruits and vegetables and strengthen local and regional food systems. Collectively, these efforts support UC ANR's Public Value: Safeguarding abundant and healthy food for all Californians, particularly as we face uncertainty during a global pandemic.
Quote
“I am so thankful for this help and for you for making this happen for [our farmers markets]. I don't know that I would be able to manage this without the volunteers. Thank you again.”
– Farmers Market Manager on the support of workers to keep the markets open and support social distancing efforts.
CalFresh Healthy Living, UC in San Luis Obispo and Santa Barbara is creating, posting, and sharing new content daily in both English and Spanish. You can follow them on Facebook (El Exito Es Salud, UC CalFresh SLOSB), YouTube (Spanish language channel coming soon), or Instagram (@elexitoessalud, @ucceslosb)!
/h3>/h3>/h3>/h3>- Author: Shannon Klisch
- Author: Katherine E Soule
A UCCE-led work group promoted the use of EBT/CalFresh and other farmers' market incentives for families to purchase more fruits and vegetables at farmers' markets, resulting in a 30% increase in EBT/CalFresh customers.
The Issue
Lack of access to fruits and vegetables has been cited as a contributing factor to the obesity epidemic, particularly in low-income communities. Farmers' markets have the potential for increasing equitable access to local fruits and vegetables. Further, markets that accept CalFresh benefits and offer incentives, such as Market Match, can increase the purchasing power and food security for low-income community members while supporting local farmers and reducing food miles traveled.
In San Luis Obispo (SLO) County, there are 13 year-round weekly farmers markets. Of those, eight accept CalFresh Food benefits and six offer additional incentives, like Market Match. However, these programs are under-utilized, and many consumers are unaware that they are available.
How UC Delivers
In January 2019, the Electronic Benefit Transfer (EBT) working group for SLO County Farmers' Markets, led by UC Cooperative Extension, began collecting assessment data in order to prioritize efforts for increasing utilization. Work group members conducted focus groups with likely eligible CalFresh Food users, and conducted key informant interviews with farmers' market associations and market managers. From this information, the work group identified short-term and long-term goals for reducing barriers to participation and increasing sustainability of the program locally.
To improve participation, the work group identified two barriers to address: 1) lack of awareness among clients and client-serving organizations, and 2) promotional materials that did not communicate clearly to clients. Communication and marketing materials were modified or developed, and printed using funds leveraged from multiple community sources. A robust outreach campaign involving more than 40 client serving organizations was launched. The campaign included bus wraps; radio, television and print ads; and signage and information in English and Spanish at the markets. Much of the communication and outreach work culminated in the promotion of National Farmers' Market week in August 2019.
The Impact
“When I go to the store to buy produce, I tend to purchase cookies, sodas, etc. and I spend more money. When I go to the farmer's market, I leave with my basket full of fruits and vegetables and I spend 20 to 30 dollars at the most, everything is healthy.”
– Focus group participant
Comparing the months of January through September, participating farmers' markets saw a 30% increase in new EBT/CalFresh customers from 2018 to 2019. This is particularly impressive considering the increase in customers from 2017 to 2018 was only 4%. Overall dollar amount redemption of CalFresh benefits and Market Match also increased by 17% and 14% respectively. Utilizing EBT/CalFresh and incentives like Market Match, enables low-income families to have more money to spend on healthy fruits and vegetables. Research shows that increased consumption of vegetables aids in weight management. In this way, UCCE improves health for all, contributing to the public value of promoting healthy people and communities.
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- Author: Shannon Klisch
- Author: Katherine E Soule
After participating in 4-H SNAC programs, 95% of youth participants reported they learned how to be a better leader, supporting increased health outcomes in their communities.
The Issue
Youth in low-income communities of color face health inequities. While 14.6% of all California adolescents ages 12-17 are classified as obese, rates are much higher among Latino adolescents (20.2%) and highest among adolescents in very low-income households (20.4% vs. 12.7% among the highest income households). Further, according to a recent study, youth who feel more connected at school face a 48% - 66% reduction in risk of poor health outcomes in adulthood.
How UC Delivers
Over the course of the 2018/19 academic year UC staff from the CalFresh Healthy Living and 4-H programs in San Luis Obispo and Santa Barbara counties worked with 5th and 6th grade youth in two low-income, Latino communities through weekly after school 4-H Student Nutrition Advisory Councils (SNAC). 4-H SNAC members had the opportunity to learn and practice meeting facilitation skills, in-depth training on nutrition and physical activity education, and become leaders in health and nutrition education on their school campuses. In addition to the after school club meetings, 4-H SNAC members had the opportunity to participate in two 6-hour intensive trainings including the Leadership Academy and the Culinary Academy in partnership with their school district. The Leadership Academy included training in 4-H Officer positions, presentation skills, and included a mini career pathways fair where youth learned about their own interests in relation to different careers. All of the career pathways professionals were from the community and included a dentist, engineers, a health educator, a college professor, and firefighters.
The Impact
“Today I learned how to be a better presenter. I also learned about different jobs, what I want to be when I grow up, and how to be a better leader.” - 4-H SNAC Youth
A total of 32 youth attended at least one of the 6-hour academies. Of the 4-H SNAC members that participated in the Leadership Academy, almost all agreed that due to their participation they learned how to be a better leader (95%) and improved their presentation skills (95%). Qualitative data collected from the Leadership Academy show themes of improved recognition of career pathways, enhanced confidence and presentation skills, and increased confidence in being a leader. Of the 4-H SNAC members that participated in the Culinary Academy, a majority reported that they learned new culinary skills including how to chop vegetables with a knife (97%), how to prepare a healthy snack (97%), how to measure wet and dry ingredients (88%), and how to follow a recipe (91%) because of participating in the culinary academy. In addition, 79% agreed that they could teach others about cooking, and 84% considered themselves a good cook after the academy.
Positive youth development activities are specifically recommended by the Centers for Disease Control and Prevention as a step that schools can take to promote connectedness among youth and thus better health outcomes in adulthood. By creating programming focused on increasing youth confidence to lead, greater awareness of career pathways, and improved ability to teach others about cooking nutritious foods, UCCE is improving individual and community health and wellness, contributing to the public value of promoting healthy people and communities.
/h3>/h3>/span>/h3>/h3>- Author: Chutima Ganthavorn
- Author: Emma McKellar
- Author: Marlyn Pulido
- Contributor: Michele Byrnes
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UC-led partnership resulted in over 29,000 pounds of fresh produce being distributed to 900 students and limited resource families in Coachella in 2018. More than a quarter of participants reported being more food secure.
The Issue
The desert city of Coachella has a population of 6,919. Seven-hundred and sixty-one residents do not live within 10 miles of a supermarket or have a car, according to the United States Department of Agriculture (USDA) Food Research Atlas. In an effort to increase healthy food access and close the food gap in the area, CalFresh Healthy Living at University of California (CFHL-UC) teamed up with Food In Need of Distribution (FIND) Food Bank to bring fresh produce to the students and families of Cesar Chavez Elementary School.
How UC Delivers
CFHL-UC partnered with FIND in 2018 to bring CalFresh enrollment support and food donations to nutrition class participants at the Coachella Valley Adult School. In the spirit of partnership, CFHL-UC introduced FIND to Cesar Chavez Elementary School with the hopes of bringing more resources to families in the area. With staff and teacher support at Cesar Chavez Elementary, CFHL-UC delivers a spectrum of services to help influence individuals to live healthier lifestyles including nutrition and physical activity education for both children and parents using evidence-based curricula (Go, Glow, Grow; Plan, Shop, Save, Cook; and Coordinated Approach to Child Health). Environmental and policy efforts include Smarter Lunchrooms Movement resources to increase student breakfast/lunch participation, local school wellness committee collaboration to offer wellness policy support, and this recent partnership with FIND Food Bank to increase access to fresh produce.
The Impact
“When I bring the food home, my mom is happy because she does not have to go to the grocery store.”
– 3rd Grade Student at Cesar Chavez
As a result of the UC-led partnership and collaboration, FIND Food Bank made Cesar Chavez Elementary a food distribution site for their summer food donations. This included five events, with an average of 150 families attending, which helped feed an average of 690 people in 2018. Cesar Chavez was the highest attended distribution site that FIND serviced in 2018. Due to this success and need, FIND now provides monthly food distribution for the students at Cesar Chavez Elementary School. This year, FIND distributed over 29,000 pounds of fresh produce for 900 students to take home and share with their families. CFHL-UC staff highlighted the produce by supplying recipe cards from EatFresh.org for families to be able to make nutritious, easy, and inexpensive meals.
In addition, CFHL-UC helped increase food security and healthy living for program participants by teaching food resource management skills. Participants in the Plan, Shop, Save, Cook series reported making behavior changes such as planning meals ahead of time (44% of 124 survey respondents), comparing unit prices (40%), shopping with a grocery list (35%), and using Nutrition Facts to make food choices (54%). Importantly, 27% of participants were less likely to run out of food before the end of the month. This program is one example of how UC ANR improves food security, contributing to the public value of safeguarding abundant and healthy food for all Californians. CFHL-UC aims to continue working in Coachella and collaborating further with FIND Food Bank to increase access to healthful foods at other sites in need.
- Author: Chutima Ganthavorn
- Editor: Andra Nicoli
- Contributor: Marlyn Pulido
- Contributor: Jackie Barahona
- View More...
UC-led partnership resulted in a successful “Breakfast on the Playground” campaign for Coachella Valley Unified Child Nutrition Services, increasing school breakfast participation at Cesar Chavez Elementary from 29% to 50% of student population.
The Issue
Cesar Chavez Elementary School located in Eastern Coachella Valley is a school with high needs facing several challenges including high poverty, food insecurity, and childhood obesity. According to Lift to Rise's Neighborhood Data for Social Change, almost one in five of the residents live below 100% of federal poverty level in 2017. The percentage of free or reduced price meals at this school is 87%, and 37% of students fall in the overweight/obese category.
How UC Delivers
To champion student health and wellness, CalFresh Healthy Living at University of California (CFHL, UC) has been a strong partner with the instrumental Cesar Chavez Elementary School Wellness Committee. Formed six years ago under the direction of former Principal Robert Hughes and chaired by Dr. Megan Greene, the school wellness committee contributed to the Coachella Valley Unified School District Wellness Policy. CFHL, UC started the school's partnership with FIND Food Bank which led to regular food distributions to students and the school community last year. At one of the school wellness committee meetings early in 2018-2019 school year, the Coachella Valley Unified (CVUSD) Child Nutrition Services Director Marcus Alonzo announced that the District had received a USDA grant to implement school breakfast at ten school sites. All of the schools in CVUSD have more than 50% students receiving free/reduced price meals and are qualified for SNAP Education. The grant also provided funding for program promotion and Alonzo sought assistance to complete this objective before the end of the school year.
In response, UC Agriculture and Natural Resources News and Outreach in Spanish (UC ANR NOS) with Director Ricardo Vela proposed a marketing campaign that involves ten 30-second videos, nine radio spots in two radio stations, and a two-minute interview that runs in the Univision's morning show called Despierta Palm Springs every day for a month. UC ANR NOS also produced 12 videos to be posted two each week on Facebook by Univision, one of which can be found here: Breakfast on the Playground video.
The campaign aimed to promote the new “Breakfast on the Playground” carts that were implemented at ten school sites. The video production highlighted CFHL, UC educators Marlyn Pulido and Jackie Barahona, food service staff, teachers, and students from Cesar Chavez and Saul Martinez elementary schools. The key messages were to increase awareness about the importance of eating breakfast and to encourage students to participate in school breakfast. CVUSD Child Nutrition Services Department was interviewed by a local broadcasting station about the campaign and the interview ran during the local morning news. Social media coverage was targeted by zip codes surrounding the ten schools. No Kid Hungry, a part of the nonprofit organization known as Share Our Strength, later joined in and supported two Twitter and Facebook ads featuring videos produced by UC ANR NOS.
The Impact
"I see that the children who participate in the breakfast program pay more attention during class."
- Mr. Lomeli, 4th Grade teacher at Cesar Chavez Elementary
Twitter reported 94,363 video views for the two ads run in March 2019, two weeks each. Facebook had a larger number of reach. Through the four-week campaign via Facebook, the videos reached more than 200,000 people and had an engagement of 55,000 people among males and females ages 25-45 years. CFHL, UC estimated that at least 50% of student population or 465 students at Cesar Chavez were reached by the "Breakfast on the Playground" campaign. Breakfast participation at Cesar Chavez increased from about 29% to 50% of student population. Dora Juarez, the Principal at Cesar Chavez Elementary, was recognized for going above and beyond to make school breakfast possible for kids in need and inducted into No Kid Hungry's 2019 School Breakfast Hall of Fame.
During 2018-2019 school year, Cesar Chavez enrolled 141 students from seven kindergarten to third grade classes in CFHL, UC nutrition education. All of the participating teachers either strongly agreed or agreed that more students can identify healthy food choices and are more willing to try new foods at school. Fear of trying new foods has been associated with lower intake of fruits and vegetables in children. In addition, research studies have shown that eating breakfast is associated with improved student concentration and school performance. This project highlights how partnership between UC ANR programs and school food service improves health for all as well as improves food security among students, contributing to the public values of promoting healthy people and communities and safeguarding sufficient, safe, and healthy food for all Californians.