- Author: Jeannette E. Warnert
Milk is truly an American staple food. Producing, marketing and pricing are just some of the aspects of milk that make news. The California milk industry as given us such cultural icons as "Got milk" and "Great milk comes from happy cows." Today, the California Milk Advisory Board announced that it is introducing the "Real California Milk" seal, which certifies that dairy products bearing the seal are made exclusively with California milk, according to a press release published on Business Wire and picked up widely in the media.
Coincidentally, also today, the Los...
- Author: Jeannette E. Warnert
I don't want to scare anyone from speaking to the the media, in fact, that's something our office generally encourages. But it is interesting to see how long comments can stay alive when they are published on somebody's Web page.
Back in October 1997, nearly 10 years ago, Andrew Goldsmith of FastCompany.com wrote an article about an expression commonly used in business to suggest one might as well shoot for easier targets before striving for what's out of reach. The idiom: "pick the low hanging fruit."
Goldsmith cleverly decided to inquire with orchard experts to see if the cliché holds water. He contacted UC Cooperative Extension farm...
- Author: Jeannette E. Warnert
Despite the fact that UC Berkeley nutrition specialist Joanne Ikeda retired last year, she continues to serve as a childhood nutrition expert and is frequently contacted for comment by the news media.
Yesterday the San Francisco Chronicle published a fun story by Stacy Finz about changes in laws governing school foods. Finz opened the piece with a personal anecdote about her own childhood snacking habits.
"When I was growing up, my after-school snack almost always started with a triple-decker peanut butter and sugar sandwich on Wonder bread," Finz...
- Author: Jeannette E. Warnert
Fresno Bee food writer Joan Obra has taken a keen interest in local agriculture. One of her regular contacts is UC Cooperative Extension farm advisor Richard Molinar. As the small farm advisor, he works with many interesting crops -- just the type of thing reporters can't resist.
Today, the Bee's food section features a prominent story and several photos about baby watermelons, a crop Molinar is investigating at the UC Kearney Research and Extension Center. Molinar is holding a melon tasting for the public from 8 a.m. to 12 noon Sept. 6.
Obra's article says that between 2005 and 2006, statewide production of mini watermelons jumped 35 percent to...
- Author: Jeannette E. Warnert
The Stockton Record published a story in today's paper about newly hired UCCE San Joaquin County environmental horticulture advisor Ashley Basinger. Bashinger came to UCCE in July under an unusual agreement with the County of San Joaquin, according to the article by Reid Fujii.
San Joaquin County is underwriting Basinger's salary to have her help reduce green waste being buried in area landfills, Fujii's article said.
"It's the first time partnership (sic) where a county is supporting a university position to come up with some solutions to their problems or issues," the article quoted...