- Author: Mike Hsu
CDFA grant supports research to optimize water use for iconic California crop
California growers, who account for more than 90% of avocado production in the U.S., will soon be getting some help in weathering the extreme fluctuations of climate change.
Ali Montazar, a University of California Cooperative Extension irrigation and water management advisor, recently received a grant to develop tools and strategies that optimize growers' irrigation practices across Southern California – the state's avocado belt. California avocados are valued at more than $411 million, according to the National Agricultural Statistics Service.
“This region faces uncertain water supplies, mandatory reductions of water use, and the rising cost of water – while efficient use of irrigation water is one of the highest conservation priorities,” Montazar said. “Water is the most critically important input to avocado production.”
At the California Avocado Commission's suggestion, Orange County was added to the study to better capture the range of climates and cropping systems across the region, Montazar said.
He hopes to develop “crop coefficients” that avocado growers can use to determine the optimal irrigation for their crop based on a host of factors: soil type and salinity, canopy features, row orientation, slopes, soil and water management practices, and more.
“Growers are unclear on how much water the crop actually needs under those conditions,” Montazar said.
He will incorporate data from the actual water use in the experimental orchards – including information from the newest soil moisture and canopy temperature sensors – to help ensure growers do not under- or overwater their crops. Overirrigating contributes to a devastating disease, avocado root rot, caused by the plant pathogen Phytophthora cinnamomi.
Another component of the grant supports outreach in disseminating these resources and best practices to the broader agricultural community.
“Developing and adopting these tools and information may have a significant impact on water quality and quantity issues and bolster the economic sustainability of avocado production not only in the well-established production region of Southern California, but also in Kern and Tulare counties where new avocado plantings are growing,” Montazar said.
Preliminary findings and recommendations are expected at the end of 2022.
/h2>- Author: John M Harper
This is another press release from USDA that provides updates to the Covid19 pandemic assistance program for livestock, poultry contract producers and specialty crop growers.
- Author: Ben Faber
California Horticulture Sales Reach $2.63 Billion in 2019
U.S. Horticulture Operations Report $13.8 Billion in Sales
Sacramento, CA, Dec. 9, 2020 – On Tuesday, December 8, the U.S. Department of Agriculture's National Agricultural Statistics Service (NASS) released the 2019 Census of Horticultural Specialties report, the only source of detailed production and sales data for floriculture, nursery, and specialty crops for the entire United States. The data show that horticulture operations in California sold a total of $2.63 billion in floriculture, nursery and specialty crops in 2019, down 9% from the sales in 2014. California sold 19% of the total U.S. horticulture sales of $13.8 billion in 2019, more than any other state. In addition to sales, the number of horticulture operations in California decreased 22% during this time to 1,331, and the number of operations in the United States decreased 11% during this time to 20,655.
“The horticulture census is a vital tool that highlights the contribution horticulture growers bring to our local, state, and national economies,” said Pacific Region Director Gary R. Keough. “It shows changes and trends in the industry over the past five years and beyond.”
Horticulture production occurred primarily in 10 states, which accounted for 66% of all U.S. horticulture sales in 2019. California ($2.63 billion), Florida ($1.93 billion) and Oregon ($1.02 billion) led the nation in sales.
The top five commodities in California horticulture sales in 2019, and compared to 2014, were:
- Nursery stock, $831 million, down 13%
- Potted flowering plants, $322 million, up 7%
- Transplants for Commercial Vegetable and Strawberry, $266 million, up 4%
- Cut flowers & cut lei flowers, $249 million, down 26%
- Annual bedding/garden plants, $232 million, up 6%
Other key findings for California from the 2019 Census of Horticultural Specialties report include:
- Family- or individually-owned operations made up the largest number of operations, accounting for 48%, but corporately-owned operations accounted for 80% of sales ($2.11 billion).
- Total industry expenses were at $2.21 billion in 2019, with hired labor being the largest cost, accounting for 36% of total expenses.
The Census of Horticultural Specialties is part of the larger Census of Agriculture program. It provides information on the number and types of establishments engaged in horticultural production, value of sales, varieties of products, production expenses and more. All operations that reported producing and selling $10,000 or more of horticultural crops on the 2017 Census of Agriculture were included in this special study.
For more information and to access the full report, visit www.nass.usda.gov/AgCensus.

- Author: Ben Faber
It may be fun to grow BIG fruit. But how do you sell it? A lot of fruit like avocado and dragon fruit is sold by the piece and others like apples and navel oranges are sold by the pound. How would this be sold?
Hawaiian family claims pomelo
sets world record
reproduced from: hawaiinewsnow.comm
A family from Moanalua (Honolulu), Hawaii is claiming their tree produced a world record-setting fruit. The Nishimura family says their tree created a massive jabong, or pomelo.
According to the Guinness Book of World Records, the heaviest pomelo weighed 10 pounds 11.3 ounces. It was grown by the Kumamoto Prefectural Yatsushiro Agricultural High School in Yatsushiro, Japan in 2014.
The large fruit weighed in at 12 pounds, potentially setting a new world record. (Source: HNN)
“The record is like 10 pounds, so this beats it by two pounds,” Kaito Nishimura said. “My grandpa actually got the tree and he said this is the biggest one he's seen in his life,” Nishimura added.
The family isn't exactly sure what they're gonna do with the 12-pound fruit. According to hawaiinewsnow.comm they'll need to get the weight verified by world record officials to get it in the books.
Photo: Huge fruit in perspective (Source: Hawaii News Now)
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- Author: Ben Faber
Craft breweries aren't just a fun place to meet up with friends. They may be fueling an unprecedented geographic expansion of hop production across the U.S., according to researchers at Penn State and The University of Toledo. Their findings suggest that as more craft breweries emerge around the country, so may new opportunities for farmers.
Hops are a key ingredient in beer production, providing aroma and bittering characteristics. Before 2007, hop production in the U.S. was limited to only three Pacific Northwest states--Oregon, Washington, and Idaho--according to Claudia Schmidt, assistant professor of agricultural economics in Penn State's College of Agricultural Sciences. Citing a report released this year by the Hop Growers of America, she said that 29 states are now engaging in hop production.
"Our study is the first to systematically show that the number of hop farms in a state is related to the number of craft breweries," said Schmidt. "It suggests that in areas where hop production is possible and not cost-prohibitive, breweries are expanding markets for farmers and providing an opportunity to diversify farm income."
Using data from the U.S. Census of Agriculture and ReferenceUSA, the researchers found that from 2007 to 2017, the number of breweries in the U.S. more than quadrupled from 992 to more than 4,000, and that the number of breweries in a state is associated with more hop farms and hop acres five years later. The number of hop farms grew from 68 to 817, and hop acreage expanded from 31,145 to 59,429 acres.
"This growth has not only led to interesting changes in the locations of hop farms across the U.S., but it has positioned the U.S. as the largest producer of hops globally, both in terms of acreage and production," said Elizabeth Dobis, a postdoctoral scholar at the Penn State-based Northeast Regional Center for Rural Development, and lead author of the study.
Working with farm, brewery, and climate data, the researchers developed a statistical model to determine whether new craft breweries in a state between 2007 and 2017 resulted in a larger number of hop producers and hop acres planted, by both new and existing growers in that state. They built a time-lag into their model to identify the effect of new breweries over time. They also controlled for other variables that may influence farmers to start growing hops, such as average farm size, average net farm income, and climate.
Their findings, which were published recently in the Journal of Wine Economics, are correlational and do not point to a clear cause-and-effect. However, the time-lag built into the model indicates that the growth in breweries preceded the growth in hop farms, said Dobis.
One possible explanation for the trend is that the growing consumer demand for locally sourced food and beverages encourages craft brewers to seek out locally grown ingredients, said Schmidt.
"While most craft breweries serve a local market, they haven't always sourced local ingredients for their beers," Schmidt said. "But if you're a brewer looking to differentiate yourself in an increasingly crowded market, sourcing ingredients locally is an approach that some brewers have found to be effective."
For example, in a project unrelated to this study, Penn State Extension's Kristy Borrelli and Maria Graziani conducted focus groups with Pennsylvania craft brewers, who reported that sourcing ingredients locally helps them connect with their customers' sense of place and preference for a flavor profile that is unique to the region.
If more brewers are looking for hops grown nearby, then more farmers may be willing to try growing them, even if only on a small scale. For instance, in Pennsylvania only 17 farms reported hop production in 2017, and their combined acreage is small--only 21 acres in all, according to the U.S. Census of Agriculture.
Looking forward, the researchers said that they will collaborate with Penn State Extension to identify the specific attributes and price points that Pennsylvania craft brewers are looking for in order to help inform farmers' production decisions.
The Role of Craft Breweries in Expanding (Local) Hop Production
- Elizabeth A. Dobis (a1), Neil Reid (a2), Claudia Schmidt (a3) and Stephan J. Goetz (a
DOI: https://doi.org/10.1017/jwe.2019.17
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