- Author: Elizabeth J Fichtner
As California's nut industry has grown, so too have the opportunities for UC ANR farm advisors and specialists to present the latest innovative research topics to the state's nut growers, crop consultants and farm managers. UCCE farm advisors utilize large industry-sponsored trade show venues and magazines to extend unbiased, third-party generated data to our primary clientele groups who produce California's almonds, pistachios, walnuts, and pecans. The partnerships between our applied research community and agricultural marketing companies such as Malcolm Media and Jason Scott Marketing, publishers of Pacific Nut Producer (PNP) and West Coast Nut (WCN), respectively, magnifies the reach of UCCE's extension efforts beyond county lines, thus fostering regional and statewide impacts of otherwise local programs.
Annual trade shows such as the California Tree Nut Conference, the Tree and Vine Expo, and the California Walnut Conference attract hundreds of growers to centralized locations in the Central Valley. The educational content at these conferences, including presentations and oversight of panel discussions, is contributed by UC ANR academics with wide-ranging research expertise. The value of this partnership is underscored by the unbiased role of UC scientists in the research arena, particularly at venues designed primarily as marketing events. These trade show events generally engage over 1000 growers per event, allowing UC-generated information to reach greater numbers of contacts than that of our local meetings or newsletter publications. The added benefit is that the costs of the venue and associated luncheon are covered by the corporate sponsors presenting their products in the trade areas.
The farm advisor community similarly capitalizes on the high subscriber numbers of serial publications to extend written extension materials to our clientele base through the state. PNP, established in 1995, reaches nearly 10,000 subscribers and has relied on the UC ANR farm advisor community for relevant, science-based editorial content. For example, Brent Holtz, PhD, UC ANR has authored the monthly Almond Tasks editorial for 15 years. The promulgation of information is heightened by both the circulation volume and the availability of an online archive of articles.
The rich editorial provided by trade magazines includes articles written by UC academics and associated collaborators, as well as articles composed by journalists based upon the work or presentations conducted by UC academics. Subscribers should always take note of article authorship in trade magazines. Articles written by journalists are not proofread or edited by the UC research community; consequently, small errors may be unintentionally propagated in the trade literature. In the past decade, the demand for editorial on nut crops has increased so dramatically that the research community cannot meet the demand. Consequently, trade magazines have had to rely on technical articles composed by freelance journalists. Researchers appreciate the work of the ag- journalism community and do their best to provide information, quotes, and figures for such articles. Regardless, there should be a distinction between articles written by the research and extension community and those authored by our peers within the journalist community.
The written and spoken content presented for industry functions may vary considerably from the content farm advisors print or post in UC forums, such as UC newsletters and grower meetings. Trade shows are funded by marketing; therefore, research that demonstrates a lack of product efficacy (or perhaps even a product detriment to a crop or commodity) will not be welcome at trade shows. As a result, certain topics may be excluded from the agendas at trade events. Similarly, higher emphasis may be placed on agenda items qualifying for continuing education credits than on horticultural practices or techniques. Rest assured, UC ANR academics continue to provide third party, unbiased extension materials by maintaining UC-sponsored meetings for growers and publishing our newsletter editorials both in print and online. UC extension resources include our website, UCCE San Joaquin Valley Trees and Vines (https://www.sjvtandv.com/about-the-authors), individual farm advisor websites and blogs, and as well as the UCCE Growing the Valley podcast (https://www.growingthevalleypodcast.com/).
- Author: Mike Hsu
Partnering for California
As the gravity of the COVID-19 pandemic hit communities across the U.S. in mid-March 2020, the policy team at UC Agriculture and Natural Resources' Nutrition Policy Institute received an urgent email from a longtime partner in the San Joaquin Valley.
“It was simply entitled 'Help' in the subject line – with multiple exclamation points,” said Christina Hecht, NPI senior policy advisor.
The colleague was writing on behalf of community groups concerned that pandemic-related school closures would jeopardize school meal programs – a nutritional lifeline for children in a predominantly agricultural region with many low-income households.
Hecht immediately contacted a frequent collaborator, Anisha Patel, an associate professor of pediatrics at Stanford University. To help school districts continue those essential meals during the fast-approaching spring holiday, they quickly produced a fact sheet, “Kids' Hunger Doesn't Take a Spring Break,” sharing resources on how districts could use new program flexibility to continue meal distribution.
Then, as the pandemic evolved throughout 2020, the U.S. Department of Agriculture and California Department of Education continued to issue a flurry of waivers and guidance updates. To keep pace, the authors produced three more fact sheets to help districts digest the information and adapt and sustain their school meal programs.
“We tried to make a really user-friendly resource that would help districts sort through everything they needed to do, and easily discover resources for best practices,” Hecht said.
The fact sheet information, paired with advocacy by local partners, encouraged districts to take steps to make more meals more easily accessible to students by taking advantage of USDA waivers: for example, allowing parents to pick up meals without children present, providing multiple meals in one pick-up or implementing bus delivery of meals.
These efforts attracted the attention of the School Nutrition Association, a prominent nonprofit representing more than 50,000 members who provide meals to students across the country. The organization co-branded general versions of the fact sheets and distributed them widely through its website.
Gathering community perspectives on school meals
Those resources represent just one way that lessons from the San Joaquin Valley experience are shaping the national conversation on school nutrition programs. Cultiva La Salud and Dolores Huerta Foundation – health equity and social justice organizations based in Fresno and Bakersfield, respectively – approached the researchers to study ways to boost participation in school meal programs and address food insecurity in their largely Latino communities.
“Working alongside Stanford and NPI is crucial in expanding our capacity and ability to use data and research as a tool to empower parents to advocate for improved health and wellness policies and practices,” said Cecilia Castro, deputy director of Dolores Huerta Foundation, which works in Kern, Fresno and Tulare counties, as well as Antelope Valley in Los Angeles County.
To better understand the “barriers and facilitators” to meal program participation, Hecht, Patel and their collaborators – including student trainees who were eager to learn about community-based participatory research and wanted to help their local communities – sought the perspectives of school district administrators and staff, community groups and parents.
Through the relationships nurtured by Cultiva La Salud and Dolores Huerta Foundation, the researchers convened focus groups of parents with children in six school districts across the San Joaquin Valley.
“We needed to understand better what helped and hindered families from getting the school meals,” Hecht said.
According to Castro, parents have leveraged their feedback to advocate for increased access to school meals, through the use of buses for meal delivery and changes to meal pickup times and locations.
“This engagement has validated the lived experience of our communities,” Castro said. “It has provided an additional strategy for parent leaders to use in efforts to engage decision-makers about ways to improve quality and access to school meals.”
Another key takeaway from these conversations is that the parents are deeply concerned about the content and nutritive value of the meals served to their children.
“We learned that although school meals meet nutrition standards, parents are not aware of this,” Patel said. “Parents also worry about the healthfulness of school meals, noting heavy processing and added sugar. Most compelling was that parents want to provide feedback to improve school meal appeal and healthfulness but have no way to act.”
San Joaquin Valley voices go national
The Nutrition Policy Institute played a crucial role in bringing the parents' perspectives to legislative staff members at the state and federal levels, through the production of four policy briefs that center the voices of San Joaquin Valley residents. In the first, “School Meals: Kids Are Sweeter with Less Sugar,” one parent says: “Children cannot sustain themselves on treats that give pure sugar…They give with the best intentions, but less food would be better, but better quality and healthier.”
“One of the most rewarding parts of all this work has been seeing how meaningful it has been for the parents in the San Joaquin Valley to see their voices getting carried all the way to Washington, D.C. by these policy briefs,” said Hecht. “And it was so meaningful for them that Cultiva La Salud had the briefs translated into Spanish so that the parents could actually read their own words.”
Their voices joined a chorus comprising over 200 organizations who called for universal school meals across California. In June, the state became the first in the nation to adopt a policy, starting in the 2022-2023 school year, to provide free meals for all K through 12 public school students, regardless of family income. Momentum continues to build on the national scale.
The next step for the team is to explore ways to make school meals even more appealing to potential program participants in the Latino communities of San Joaquin Valley. Patel said they will draw on the expertise of Szu-chi Huang, associate professor of marketing in Stanford's Graduate School of Business.
“Using a participatory approach, we will work with parents and school officials to design an intervention focused on communicating the benefits of school meals, and test strategies to improve the appeal of school meals,” Patel explained. “Then we will examine how that intervention affects parents' satisfaction with school meals, students' participation in meals and food insecurity.”
Those insights will be another valuable result of a unique partnership – spurred by a call for help and galvanized by the ongoing health crisis – that continues to benefit families across California.
“Our partnership has been very unusual and very fruitful because we had policy experts, we had research experts and trainees, and then we had the organizations actually working in the community,” Hecht said. “And as we look back on it, it's hard to imagine working that successfully without that kind of partnership.”
/h3>/h3>/h3>- Author: Mike Hsu
Partnering for California
As the gravity of the COVID-19 pandemic hit communities across the U.S. in mid-March 2020, the policy team at UC Agriculture and Natural Resources' Nutrition Policy Institute received an urgent email from a longtime partner in the San Joaquin Valley.
“It was simply entitled ‘help' in the subject line – with multiple exclamation points,” said Christina Hecht, NPI senior policy advisor.
The colleague was writing on behalf of community groups concerned that pandemic-related school closures would jeopardize school meal programs – a nutritional lifeline for children in a predominantly agricultural region with many low-income households.
Hecht immediately contacted a frequent collaborator, Dr. Anisha Patel, an associate professor of pediatrics at Stanford University. To help school districts continue those essential meals during the fast-approaching spring holiday, they quickly produced a fact sheet, “Kids' Hunger Doesn't Take a Spring Break,” sharing tips and resources for the districts.
Then, as the pandemic evolved throughout 2020, the U.S. Department of Agriculture and California Department of Education continued to issue a flurry of waivers and guidance updates. To keep pace, the authors produced three more fact sheets to help districts digest the information and adapt and sustain their school meal programs.
“We tried to make a really user-friendly resource that would help districts sort through everything they needed to do, and easily discover resources for best practices,” Hecht said.
Their efforts attracted the attention of the School Nutrition Association, a prominent nonprofit representing more than 50,000 members who provide meals to students across the country. The organization co-branded general versions of the fact sheets and distributed them widely through its website.
Gathering community perspectives on school meals
Those resources represent just one way that lessons from the San Joaquin Valley experience are shaping the national conversation on school nutrition programs. Cultiva La Salud and Dolores Huerta Foundation – health equity and social justice organizations based in Fresno and Bakersfield, respectively – approached the researchers to study ways to boost participation in school meal programs and address food insecurity in their largely Latino communities.
“Working alongside Stanford and NPI is crucial in expanding our capacity and ability to use data and research as a tool to empower parents to advocate for improved health and wellness policies and practices,” said Cecilia Castro, deputy director of Dolores Huerta Foundation, which works in Kern, Fresno and Tulare counties, as well as Antelope Valley in Los Angeles County.
To better understand the “barriers and facilitators” to meal program participation, Hecht, Patel and their collaborators – including student trainees who were eager to learn about community-based participatory research and wanted to help their local communities – sought the perspectives of school district administrators and staff, community groups and parents.
Through the relationships nurtured by Cultiva La Salud and Dolores Huerta Foundation, the researchers convened focus groups of parents with children in six school districts across the San Joaquin Valley.
“We needed to understand better what helped and hindered families from getting the school meals,” Hecht said.
According to Castro, parents have leveraged their feedback to advocate for increased access to school meals, through the use of buses for meal delivery and changes to meal pickup times and locations.
“This engagement has validated the lived experience of our communities,” Castro said. “It has provided an additional strategy for parent leaders to use in efforts to engage decision-makers about ways to improve quality and access to school meals.”
Another key takeaway from these conversations is that the parents are deeply concerned about the content and nutritive value of the meals served to their children.
“We learned that although school meals meet nutrition standards, parents are not aware of this,” Patel said. “Parents also worry about the healthfulness of school meals, noting heavy processing and added sugar. Most compelling was that parents want to provide feedback to improve school meal appeal and healthfulness but have no way to act.”
San Joaquin Valley voices reverberate
The Nutrition Policy Institute played a crucial role in bringing the parents' perspectives to legislative staffs at the state and federal levels, through the production of four policy briefs that center the voices of San Joaquin Valley residents. In the first, “School Meals: Kids Are Sweeter with Less Sugar,” one parent says: “Children cannot sustain themselves on treats that give pure sugar…They give with the best intentions, but less food would be better, but better quality and healthier.”
“One of the most rewarding parts of all this work has been seeing how meaningful it has been for the parents in the San Joaquin Valley to see their voices getting carried all the way to Washington, D.C. by these policy briefs,” said Hecht. “And it was so meaningful for them that Cultiva La Salud had the briefs translated into Spanish so that the parents could actually read their own words.”
Their voices joined a chorus comprising over 200 organizations who called for universal school meals across California. In June, the state became the first in the nation to adopt a policy, starting in the 2022-2023 school year, to provide free meals for all K through 12 public school students, regardless of family income. Momentum continues to build on the national scale.
The next step for the team is to explore ways to make school meals even more appealing to potential program participants in the Latino communities of San Joaquin Valley. Patel said they will draw on the expertise of Szu-chi Huang, associate professor of marketing in Stanford's Graduate School of Business.
“Using a participatory approach, we will work with parents and school officials to design an intervention focused on communicating the benefits of school meals, and test strategies to improve the appeal of school meals,” Patel explained. “Then we will examine how that intervention affects parents' satisfaction with school meals, students' participation in meals and food insecurity.”
Those insights will be another valuable result of a unique partnership – spurred by a call for help and galvanized by the ongoing health crisis – that continues to benefit families across California.
“Our partnership has been very unusual and very fruitful because we had policy experts, we had research experts and trainees, and then we had the organizations actually working in the community,” Hecht said. “And as we look back on it, it's hard to imagine working that successfully without that kind of partnership.”
/h3>/h3>/h3>- Author: Wendy Powers
The U.S. is in a strange place. If it weren't enough to have a pandemic we can't seem to get under control because we can't stay away from crowds, now we can worry about what might happen between now and Inauguration Day. I don't know what to make of the assault of the Capitol. I can't describe how disturbed I am by the overt displays of racism by those who see the incoming administration as a threat to White culture. I sometimes wonder what rock I live under in that I can't even imagine feeling that way towards another person. It doesn't have to be that some lose while others advance; all boats can rise together if we make the commitment to implement appropriate practices and policies.
I echo the sentiment of others that the work of UC ANR is needed now more than ever. Just take a look at this recent video put together by the Strategic Communications team, outlining UC ANR accomplishments despite the pandemic! The Governor's budget brings hope that our efforts are recognized and valued by state decision makers. Our work with small farms and fire, in particular, were acknowledged. While it is early yet in the annual budget process, I have high hopes that UC will do okay in this year's budget discussions, despite the economic challenges brought on by the pandemic.
This week we made strides to finalize the strategic plan update and prepare to present it to President Drake on February 1st. I need to work on my comments and get them under 1 minute in length – time goes faster than you would think! We talked about metrics today and identification of key performance indicators (KPI) for the plan as a whole. I came across an interesting metric in my reading over the last week - authentic laughter is a metric for measuring inclusivity of an organization. I don't know how one measures authentic laughter, but perhaps this is something to think about in the future when we aren't primarily on Zoom.
Conversations to explore new partnerships, with new and existing partners, present exciting opportunities for us. I enjoy these conversations and look forward to further discussion and brainstorming. I have had a couple of such conversations this week and last, with more to come in the next couple of weeks. Thanks to all who have spent time putting ideas onto paper as either logic models or concept notes. Some of these concept notes yielded results when the Governor released his budget. I fully anticipate there will be continued return on those investments of time.
- Author: Stephanie I. Sharp
I recently attended the Childhood Obesity Prevention Task Force Meeting at Children’s Hospital Central California. I met a new partner that had a great resource I couldn't wait to share!
Amanda Fine, who is the Social Media Coordinator at Children's, shared a great new tool with our group. She and her team have designed a social networking website that allows people to not only gather unlimited resources, but by logging in they can talk with other families facing similar issues.
Working together with our partners, we are growing healthy families!
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