- Author: Fox News Latino
According to the survey, 80 percent of Hispanic adults in the U.S. use social media, that's more than whites (70 percent) and African Americans (75 percent).
The survey shows an increase from 72 percent of Hispanics in 2012 to 80 percent now, an increase of 8 percent.
The numbers show staggering growth across the general public, considering only 8 percent of U.S. adults used social media in February 2005.
Today, almost three quarters, 72 percent, of online U.S. adults use social media networking sites.
Hispanics continue to be the youngest and fastest growing demographic in the United States and, according to Nielsen, they are the most susceptible and responsive to advertising and commercial brands.
Despite the over-index of Hispanic social media users however, far too many brands are not doing enough to make their apps accessible to Spanish speakers, some argue.
A recent survey by YouGov shows 45 percent of fluent Spanish speakers feel there are not enough Spanish-language apps available on the market, and among all the 500 Hispanics polled, 22 percent of Hispanics said they would be interested in a brand if they offered an app in Spanish.
The infographic below solidifies the importance of the Hispanic consumer, which found that Hispanic adults are 25 percent more likely to follow a brand than the average U.S. adult online.
Source: Published originally on Fox News Latino as Latinos Top Everyone In Social Media Activity, Pew Report Says, August 7, 2013.