In 2015, fishing tournaments were held at Clear Lake on 121 days.

Angling is a multi-million dollar recreational affair in California that local businesses can capitalize on, says UC Cooperative Extension advisor.

In August, the Clayton Fire burned nearly 4,000 acres and 198 homes and businesses in Lake County. In 2015, the Valley, Rocky and Jerusalem fires together burned 170,623 acres and destroyed 2,078 structures. But the devastating Lake County wildfires haven't put a damper on fishing at Clear Lake, which reels in roughly $1 million to the community annually, according to a report from UC Cooperative Extension.

“The lake's economic attraction has not been negatively impacted by the fires,” said Greg Giusti, UC Cooperative Extension advisor in Lake County and author of the study. “The fish are fine and the anglers keep coming.”

Giusti's report outlines the economic value of fishing on Clear Lake, highlighting the importance of the outdoor pastime to the local economy.

Bass, crappie, catfish and bluegill thrive in Clear Lake's warm water, with its rich plant life and abundant food supply.

“People come from all over the country to fish Clear Lake,” said Giusti, who studies fisheries and freshwater ecology.

Teeming with fish, Clear Lake's reputation attracts serious anglers. Bass Master Magazine (July/August 2016) rated Clear Lake third out of the top 100 bass fishing lakes in the country and first among the nine western states.

Adam Giusti holds a fish he caught at Clear Lake. Each angler spends $58 per day on average, according to U.S. Fish and Wildlife Service.

More data need to estimate true economic value of fishing

Based on a conservative estimate of the number of anglers and multiplying by $58.16, (the U.S. Fish and Wildlife Service's estimate of an angler's average daily fishing-related expenditure), Giusti concluded Clear Lake fishing is a $1 million enterprise. He considers the true value of fishing on Clear Lake to be much higher because limited data was available to understand the full economic value.

To estimate the number of anglers, Giusti doubled the number of quagga mussel stickers sold and added the number of people registered for Clear Lake fishing tournaments. Before entering the lake, boats must pass the county's monthly quagga mussel inspection for the invasive species and receive the sticker. Giusti assumed an average of two anglers per boat, for a total of 10,156 spending $590,673 annually. Since 6,498 Lake County residents have fishing licenses, he estimated that they spend at least $377,923.68 on fishing annually.

He thinks local businesses can capitalize on fishing to bring even more revenue into the community by enticing anglers and their families to engage in other activities during their visit.

“Because access to the lake is open and free, we don't know how often anglers return to Clear Lake and for how long they stay,” Giusti said. “While they're here, folks are spending money on food, gas, tackle and maybe lodging. If they bring their families, Dad may be fishing while Mom and the kids might be at the movies.”

California Department of Fish and Wildlife collects about $57 million in fishing license sales each year. Giusti found that more than 150,000 licenses were sold in 2014 to anglers in Lake County and neighboring Mendocino, Sonoma, Colusa and Sacramento counties, which are close enough to make a day trip to Clear Lake.

Businesses should market to anglers in spring and fall, says report author and fishing enthusiast Greg Giusti.

Although local businesses typically gear up for summer tourists, Giusti sees marketing opportunities around fishing during the spring and fall, as the primary angling months occur before and after summer.

“Right now all the focus is on summer tourism and wine, while the most active visitor months are not recognized,” Giusti said. “Spring months are the most popular boating months. Businesses should be hanging banners downtown, putting posters in the windows welcoming anglers with specials for meals, promotional events highlighting fishing, and even sponsored fishing tournaments.”

Other California communities could also benefit by capitalizing on fishing, in Giusti's opinion.

“Freshwater fishing in California represents a $1.4 billion industry, generating 22,000 jobs and providing more than $920 million in salaries and wages,” said Giusti. “California ranks fifth in the nation based on the value of fishing economics.”

The American Sportfishing Association estimates that more than 33 million people enjoy fishing in America, and spend an average of $1,441 per year on fishing.

To download the full report, “Understanding the economic value of angling on Clear Lake – A profile of a famous lake,” visit http://ucanr.edu/sites/ClearLakeAquaticWebsite.