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Food news from the UC Division of Agriculture and Natural Resources
Produce at the market
Comments:
by Shellee
on October 7, 2016 at 10:40 AM
What information do you have about the sales figures for beverages affected by this tax? In the study you cite, the survey participants self reported lower consumption. Is this the most accurate way to gauge success or the one most likely to support your views?
by Pat Crawford
on October 7, 2016 at 5:47 PM
I do not have the sales figures for beverages. I know that some of the distributors were not reached with the early communication about the tax and I know that there is considerable seasonal variation in beverage consumption. Given these factors, I would think that we will not have good estimates of consumption shifts until later this year. The study i cited adapted questions from a standard tool used to collect this kind of data. While it doesn't allow precision of estimates for an individual, it can be used to look at changes in consumption over time.
 
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