I've had this forwarded to me a bunch of times over the past few days, and finally did have a chance to read the whole thing.  Although I trend more towards the meat and potatoes fare of the Wall Street Journal, it's always a pleasure to read the beautiful mastery of English on tap at the New Yorker magazine.

I wouldn't say the title is quite congruent with the content, since the UC program plays a huge role in the story as well.

http://www.newyorker.com/magazine/2017/08/21/how-driscolls-reinvented-the-strawberry

Final comment without getting into too much detail, is that while the author did a really good job of writing, some of the opinions shared with her (yes, opinions) don't agree with what I believe.