- Author: Alli Rowe
Lisa Tate is coming into her own in helping manage her family's farms in Ventura County. In addition to avocado and citrus, she is one of the pioneers of coffee growing in the coastal California, a fledgling industry in specialty crops. Growing high quality coffee has been on the rise, thanks to Frinj Coffee creating a collaborative of growers with the goal of figuring out how best to produce the best product. With the treats of climate change, development, and disease threatening much of coastal California's agriculture, coffee provides a beacon of light as a potentially successful next generation crop. Lisa's interview below sheds some light on her family's farming operations and her role in fostering the future of farming.
Grower Q & A
- Can you provide a brief introduction of yourself?
My name is Lisa Tate and I am a 6th generation farmer in Ventura County. My family has seven farms spread throughout Santa Paula, Saticoy, and Fillmore. I earned my B.S. degree in Agricultural Business at Cal Poly, and my M.P.A. (Master of Public Administration) from Walden University. I currently split my time between farming and taking care of my two sons ages six and nine. While I am very much in the learning stage of farming, I hope to get more involved as my children become more independent.
- What do you grow?
We grow Lemons, Avocados, Valencia Oranges, Mandarin Oranges, Pomegranates, and Coffee.
- How long have you been farming?
I have been directly farming for a year and a half, but I have been somewhat involved in family ranching for about 20 years.
- What are you doing on your land to improve soil health?
We add fertilizers, use natural avocado leaf mulch, spread our pruning mulch, and manage water runoff.
- What current issues are you facing as a farmer?
As a farmer in California, we face the rising cost of labor, increased concern about water availability, fluctuations in commodity pricing and consumer demand, tightening regulations, and challenges with trustworthy and available consumer information.
- What opportunities do you see in farming in Ventura County?
The weather is fantastic, the soil is great and I think we can grow pretty much anything. I am particularly excited about growing specialty coffee in the region and see it as a sister to California's wine growing operations. I love the idea of women grown and harvest coffee for our family farm and am actively working to see that vision through.
- Author: Alli Rowe
King & King Ranch operates out of Fillmore, California and has been growing citrus and avocados since 1913. Alana King, fourth generation of the King family, grew up visiting their grandparents on the ranch and four years ago returned with their partner to steward the family land. The face of the next generation of farming, Alana embraces practices that build soil health, keeps an eye on the economics of the operation, and looks forward to integrating conservation management practices to care for the land into the future. In the interview below, Alana shares with us a bit about the family farm.
1. What do you grow?
Mainly avocados and citrus and love diversity in our farm. We grow 9 varieties of avocados, almost 30 varieties of citrus, and a smattering of other crops such as pomegranates, persimmons, figs, culinary herbs, mangos, bananas, olives, and soon-hops.
2. What has worked on your land to improve soil health?
We have entirely stopped using Roundup on weeds. Instead, we are weed whacking and mowing in an effort to control them and give the soil microbes a chance to get healthy. In some areas we have been able to apply mulch under the trees which is excellent at suppressing weeds. The mulch also results in some beautiful soil once it has time to break down so we view this as a great soil health practice for our ranch.
We're also experimenting with cover crops to build soil organic matter, provide pollinator habitat, control weeds, and improve nutrient cycling. The cover crops in between trees is a really nice alternative to the weeds. We see bees all over the clover and it has out-competed the grasses and other weeds that were there before.
3. What has not worked?
The clover can grow right around the height of our irrigation sprinklers so we still have to weed whack to clear irrigation for the trees.
4. What current issues are you facing as a farmer?
In Ventura County we face extreme heat waves that are intensifying and becoming more frequent with climate change. As a farmer, there is always ongoing weed management, pest control, and time constraints to deal with. Additionally, we are figuring out the balance of direct marketing that generate better prices versus working with packing houses that result in lower prices, but a quick turnaround.
5. What opportunities do you see in farming in Ventura County?
It's incredible that we can grow just about anything in Ventura County. I wish I saw more restaurants showcasing the bounty that is grown all around them. There are a couple who do a great job, but by and large most places don't make the effort. Or if they do, they don't mention it on their menus. There's huge opportunity here for growing the local food movement.
6. Have you used the University Cooperative Extension as a resource? If so, how?
Absolutely!! From advising on farm operations, to attending educational events, there have been great resources within the UC Cooperative Extension system. We have had help in applying for both the Healthy Soils Grant Program and the State Water Efficiency and Enhancement Program.
Support your local farmers! To learn more about King & King Ranch and where to find their delicious produce, visit: https://www.kingandkingranch.com/
- Author: Brad Miller
Ventura County, as many know, is one of the most productive agriculture economies in California. In fact, Ventura County currently ranks seventh in agriculture production in the entire state. However, we have not always enjoyed this high statewide status. Many changes in our agriculture techniques and preferences in crops have boosted us from being the fourteenth largest agriculture economy in 1989 to our present level. Ben Faber, an agricultural psychologist for the University of California Cooperative Extension office described this transformation in a recent interview.
Faber, a former professor of microbiology, fertility, and soil physics among other subjects at the UC Davis, has been an employee at UCCE for 23 years. His extensive research in his field and Ph. D. in Soil Fertility makes him an expert in agriculture.
So how did Ventura County reach the upper echelons of California agriculture? Faber explains that a variety of factors have led growers to break into the Ventura County market and increase production. Many growers have migrated from the San Diego and Orange County markets due to spikes in land prices. Land values in the San Diego and Orange counties have greatly increased since the 1990s, and continue to climb forcing more and more growers to look elsewhere for land. Another problem is water availability. Faber says that San Diego especially suffers from lack of water, much more so than Ventura County.
However, despite our county’s success in recent years, we are still second fiddle to the Central Valley. It is very difficult for Ventura and other counties throughout the state to compete with the Central Valley in regards to land costs, water availability, and water quality. Those three important factors separate the Central Valley from the rest of the state. For this reason, Faber encourages growers to never invest in a crop that is in direct competition with the Central Valley.
There have been several changes in Ventura County’s crop scene since Faber began working here. Twenty years ago, small growers made up a large portion of the market. Now, large commercial growers that sell to supermarkets make up the majority. Large growers that focus on catering to the consumer have dictated changes in which crops are most profitable. Two decades ago Ventura County’s top grossing crops were lima beans, walnuts, and strawberries. With the exception of strawberries, neither of the other formerly profitable crops are successfully produced here; the focus is more on perishable items. Avocados, strawberries, and raspberries are three of the top products in Ventura County’s market today.
Aside from the cash crops, many small growers now concentrate on farming niche crops. Niche crops are commodities that are specially grown for a particular audience and that are not in direct competition with large growers. Yellow beets are an example of a niche crop. The big growers will most likely own the red beet market, but there is still a profitable market for the yellow beet. This style of agriculture can help keep small growers in business. Looking into the crystal ball of Ventura County agriculture, Faber is skeptical. While we have enjoyed success in recent decades, it is hard to say what the future holds in store for us. Land prices will more or less dictate whether we can survive. However Faber does see some positive change. The industry is becoming sleeker with more college educated, young growers entering the industry, which will contrast with older, traditional farming families. This, coupled with the new concept of robotic farming will force change. We cannot say for sure how Ventura County will deal with all of these changes, but Faber advises that we accept and adapt to them as best we can.