Marketing
Marketing and communications are vital to the UC Master Gardener Program’s mission of extending gardening information. To do this, we use various channels, such as social media, newsletters, and websites, to inform our clientele, volunteers, donors, and leadership about program activities. Effective communication is essential for raising awareness about our educational resources and community projects, attracting new volunteers and clientele, and highlighting our impact on sustainable gardening practices.
Resources
The statewide Marketing & Communications Team is here to help you create the best marketing strategy for your program. Here, you will find information on:
- accessibility
- branding
- social media
- video & photography
- IWP training
- marketing supplies
- templates
- website guidelines
Marketing Newsletter
For more marketing and communications information, make sure to join our monthly newsletter, Rooted in Marketing. This newsletter is open to staff and volunteers and includes monthly content inspiration guides, branding updates, and lots of tips and tricks. You can see past issues of Rooted here.
AI
For information on how and when to use AI please read the guidelines shared by UCANR.
Connect with us!
If you can’t find what you need on the Coordinator Website, please join our weekly UC Master Gardener Communications Office Hours on Tuesdays from 11 a.m. to 12 p.m. or contact Barbra Braaten at bbraaten@ucanr.edu to schedule a one-on-one meeting.
Barbra Braaten
Statewide Communications Specialist
bbraaten@ucanr.edu
Melissa Womack
Assistant Director, Impact & Communication
mgwomack@ucanr.edu
Rooted in Marketing
The "Rooted in Marketing Monthly Newsletter" is intended to help keep you informed and inspired in your marketing and communications efforts. Here's what you can look forward to every month:
- Content Inspiration Guide
- Branding Reminders
- Local Successes and Celebrations
- Quick Tips: Bite-sized, actionable advice to enhance your marketing strategies.
- Training Resources
This tool isn't just a newsletter; it's your partner in marketing, helping you stay closely connected with your audience! Sign up today!
If you have questions or suggestions for topics we should cover, please contact UC Master Gardener Communication Specialist Barbra Braaten at bbraaten@ucanr.edu
Rooted in Marketing - February 2026
This issue of Rooted in Marketing marks the start of our third year—thank you for all the feedback along the way. We love seeing how your communications continue to grow and evolve.
Looking ahead, we’re shifting Rooted’s publication to the middle of the month to better balance competing priorities. Beginning in March, you’ll receive Rooted on the second Tuesday of each month. We’ll also be sharing content inspiration guides two months in advance to give you more time to plan ahead. This issue includes inspiration for both March and April.
We hope Rooted continues to be a helpful resource. If there are topics you’d like us to cover in the coming year, please let us know—we’re always glad to hear from you.
Here's everything you can find in this month's issue of Rooted in Marketing:
- Accessibility - Why all the fuss?
- Branding reminder on common mistakes
- Resources - Accessibility Tips
- March & April content inspirations
- Upcoming & previous training
Digital Copy: https://conta.cc/4riD8Mh
Rooted in Marketing - August 2025
August is here! While we're all busy with peak growing season, this month's issue focuses on working smarter, not harder—from building effective communications teams to managing your content more efficiently.
Here's everything you can find in this month's issue of Rooted in Marketing:
- September Content Inspirations
- Communications Teams
- Content Management
- IWP Tune Up Checklist
- IWP Updates
- Canva Changes
- Resources - Trello
- Upcoming & Previous Training
Digital copy: https://conta.cc/3TSAtdv
