The UC Master Gardener Program is entering a new chapter with a refreshed visual identity that celebrates our past while embracing our future. This logo evolution keeps our beloved California poppy at the heart of our identity while creating a stronger, more unified connection to the UC Agriculture and Natural Resources (UC ANR) family. We've gathered everything you need right here to make this change seamless and stress-free. From timeline guidance to ready-to-use templates, these resources will help you confidently implement the new branding at your own pace.

Timeline 

We know that for many of us, our logo is more than an icon; it's a badge of pride, a reminder of the hours spent teaching, planting, and building community. That's why we've designed a gradual, phased timeline that honors the past while moving us forward together.

What You'll Find on the Timeline Page:

• A phased rollout schedule with key dates and milestones from launch through full implementation
• An assets update tracker showing which materials are being updated and when (regularly updated as new assets become available)

Volunteer communications

• A volunteer announcement will be sent Monday, October 13, via Constant Contact to all active and limited-active volunteers—no action needed from you. See email communication posted on CT and Outlook on Sept. 24.
• Use our presentation slide deck to share the rebrand news at your county meetings:
  • Canva rebrand slides
  • PowerPoint rebrand slides

Updated branding guidelines

Branding guidelines ensure we present a consistent, professional image across all UC Master Gardener materials from social media posts to event flyers. They cover logo usage, color palettes, fonts, and design best practices. Use these guidelines whenever you're creating materials that represent the program, whether digital or print.

•  Visit our updated Visual Style Guide webpage for an overview of the new look
• Find detailed logo do's and don'ts on our logo page
• Download the full branding guideline document for comprehensive information on colors, fonts, and design standards.

First steps - October 13

Before we begin, please delete all your old logo files from your computer files and design programs. Now it's time to download your new logos! 

Platforms to update

Note: As you update logos across all your platforms, this is a good opportunity to ensure your account name adheres to the program naming guidelines.

• Website - UCANR IT will be updating the logos in the headers of our web pages. Please make sure to change out the logo if you have it anywhere else on your website.
• Social Media Accounts - All profile pictures on social media platforms should be updated to the social media mark, including Facebook, Instagram, X/Twitter, YouTube, and Pinterest, should be updated.
• Constant Contact - Update the logo in your Constant Contact brand kit and in any templates you use.
• Email Signatures - Update your email signature in Outlook with the new logo.