UCCE Centennial Branding Toolkit
University of California
UCCE Centennial Branding Toolkit


Press Releases

To help with your local public relations efforts, we've put together a few sample press release templates. One template is more generic for the UCCE centennial, the other is specific to the May 8th Day of Science and Service.

To use these templates, download and open the document, update the press release to be specific for your county, and send it to your local media outlets. When sending be sure to include a brief email cover letter with the basics: who, what, when, where and why. It's also always good practice to follow up with the reporters a week or so after you send the press release, and make sure they received it and don't have any questions. 

If you need any help or guidance, please contact Pam Kan-Rice

Generic centennial press release template

Day of Science and Service Press Release Template

Social Media

Social Media is a great tool for conducting outreach. At the statewide level, we will be using the hashtag #UCCE100 throughout the centennial year on Twitter.

We are using the hashtag #BeAScientist to specifically reference our Day of Science and Service on May 8th. Help us promote this fun activity by using this hashtag to tell us how you're conserving water, where food is grown in your neighborhood, and how many pollinators you see. 

If you are using social media and are on Twitter, please use the hashtags above as specified to join the centennial conversation. 

If you're on Facebook, you can also join the popular trend of Throwback Thursdays (Or #TBT), by posting old and historic photos on Thursdays and writing Throwback Thursday in your message.

There are plenty of great social media tools, including tips for getting started, available in the UCANR Social Media Toolkit.

Hashtags to Know and Love


Use this hashtag throughout the centennial year


Use this hashtag specifically when referencing our May 8 Day of Science and Service.


(Throwback Thursdays). Use this hashtag on Thursdays to send out historic photos. 

Webmaster Email: mpalin@ucanr.edu