Session D

The phone rings…it’s the news media, what do you do? Working with the media can seem overwhelming, but learning how to work with reporters can reduce anxiety and enhance our outreach. Join Assistant Director of News and Information Outreach for UC Agriculture Natural Resources, Pam-Kan Rice, as she discusses how to prepare for working with the media. In print or live on camera, Pam will discuss considerations for different kinds of media, how to communicate clearly and deliver messages to your audience through the news media.