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Audience & Needs

Who are they? What do they need & want? - Identify, prioritize & plan

In this section

Getting Started
Needs Assessment
Setting Goals
Working with groups
Reaching Diverse Audiences


Getting Started
group pic by You-X unsplash.com

10 tips to starting your program Fact Sheet

Skills required for successful extension fact sheet

A nice overview of extension steps (JPEG) (Surendra)

Needs Assessment


Audience analysis (fact sheet)

Knowing your Audience (on-line presentation)

Planning & implementing

Steps in a needs assessment Fact Sheet (Bell & Rickman)

Setting priorities Fact Sheet

Field diagnostics (Annual crops) Fact sheet

Needs Assessment training PPT (Webb-Martinez, Vikram Koundina and Chris Greer)

Secondary data Fact Sheet; Activity Sheet

Plan a farm visit

(Key questions and what do – who to contact) (Coming)

Assessment resources

Program Planning & Evaluation (web)

Setting Goals (Themes & Objectives)

Goal setting (online slide show) (UC ANR)

Goal setting (hand out for slide show)

How they fit Fact sheet

Tools to help set Goals

Logic Model. What is it? How make one and why? Fact Sheet

Mindmapping (web link mindmapping.com)

LogFrame (web)

Working with others

Working with others

Learn about

  • Accessibility
  • Adult learning principles
  • Building trust,
  • Facilitation,
  • Engaging groups, etc.

Reaching Diverse Audiences

Encouraging Collaborations with Indigenous Communities: Experiences of Extension Educators (MSU Webpage/Video)

Working with Latinos

Overview of Guiding Principles for Engaging Latinx Youth

Conceptual Framework of Effective Organizations Serving Latinx Youth

Organizational Infrastructure Supporting Latinx Youth Engagement

Program Elements for Engaging Latinx Youth and Families

Building Relationships in Latinx Communities