Consistency in font and color is an important part of building a brand identity. Using a common set of fonts and colors signals that we are all part of the same family.
Fonts
The UC ANR logo uses the font family Myriad Pro Bold. We realize that not everyone will have this font available.
Acceptable substitutes are Arial or Calibri, in place of Myriad Pro Bold. These font families are automatically built into the templates in this Toolkit.
Color palette
The UC ANR color palette below is recommended as a best practice. The primary palette colors and some accent colors are automatically included in Toolkit templates.
Primary color palette
| Pantone color name | ANR Blue | ANR Gold | Pantone 299C |
| Color swatch | |||
| CMYK | C=100 M=66 Y=0 K=0 | C=6 M=34 Y=100 K=0 | C=86 M=8 Y=0 K=0 |
| RGB | 23, 82, 150 | 233, 175, 49 | 58, 168, 228 |
| HEX | 2860aa | e9af31 | 3aa8e4 |
Secondary accent palette
| Color swatch | |||||
| CMYK | C=10 M=95 Y=95 K=10 | C=64 M=13 Y=100 K=23 | C=100 M=48 Y=5 K=58 | C=0 M=70 Y=85 K=0 | C=100 M=0 Y=35 K=0 |
| RGB | 171, 49, 44 | 103, 137, 62 | 0, 60, 97 | 215, 111, 64 | 10, 169, 179 |
| HEX | ab312c | 67893e | 003c61 | d76f40 | 0aa9b3 |
| Color swatch | |||||
| CMYK | C=13 M=48 Y=100 K=30 | C=50 M=0 Y=100 K=0 | C=0 M=19 Y=100 K=0 | C=0 M=45 Y=100 K=0 | C=47 M=44 Y=48 K=10 |
| RGB | 149, 108, 38 | 157, 197, 77 | 243, 204, 48 | 227, 155, 48 | 132, 125, 119 |
| HEX | 956c26 | 9fc54d | f3cc30 | e39b30 | 847d77 |
This color palette is based on the traditional University of California blue and gold.
Monitors differ greatly, so refer to the CMYK and HEX color codes when working with vendors and artists on print pieces. You can also download a PDF file of the CMYK and HEX color palette.