Marketing Strategy

For many farmers, agritourism is a new model that requires very different marketing strategies. The world is full of good ideas. Good marketing helps turn your good ideas into successful businesses. Your business success will be predicated upon presenting your ideas to the right audience, in the right manner, at the right time and place. Here are some resources to help you develop your own marketing plan:

• Marketing strategies for agritourism operations (2011). Peer-reviewed, 21-page chapter (PDF) that explores marketing strategies, inlcuding understanding the market, developing messaging, launching a campaign and other topics tailored to agritourism operators.
  
  
• Presentation: Creating a Marketing Strategy, from Danna Straud, Sierra Nevada Conservancy
  
  
• Presentation: Creating a Marketing Strategy from Kristen Staggs and Anna Farrell of Farrell Design Group
  
  
• Guide - Agritourism Best Practices: Marketing Basics, from AFRI project #2014-68006-21842, Colorado State University
  
  
• Presentation: Effective websites and social media for agritourism, from Sarah Potter, Sarah Potter Designs
  
  
• Presentation: Websites and Social Media for Agritourism, from Katie Bagby, Katie Bagby Coaching, Feather River Land Trust and Quincy Collective
  
  
• Presentation: Agritourism Marketing - by Lisa Boulton, Go Calaveras
  
  
• Presentation: Social Networking - by Kaedence Eaton, Go Calaveras
  
  
• Training Module, designed to be used by agricultural educators to provide guidance and information to farmers: Marketing Agritourism While Providing Quality Customer Service, by Rutgers University Extension Training to Support Agritourism Development in the Northeast
  
  
• Webinar: The Invitation: Social Media, Online Booking & Website Success, with Kristin York, Sierra Business Council and Lauren Gagliano Saline, Suzie's Farm
  webinar summary
  Presentation slides by Kristin York, Sierra Business Council
  Presentation slides by Lauren Gagliano Saline, Suzie's Farm
  
  
• Webinar: Marketing Basics: Covering all the Bases, created by Scottie Jones, US Farm Stay Association, with Greg Purinton Brown from Toddy Pond Farm in Maine
  
  
• Presentation: Agritourism and the Visit California Campaign by Traci Ward, Visit California.
  
  
• Fact Sheet:  Marketing Your Enterprise, adapted by Desmond Jolly, Cooperative Extension agricultural economist and director, UC Small Farm Program, from the Agri-tourism Workgroup and Resources, Oregon Department of Agriculture

• Website: Visit California Industry - research reports, state and county level statistics and trends in California tourism