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San Francisco Bay Area

Bay Area

Resources by County

Golden Gate Bridge from south side


Vince Trotter, Agriculture Ombuds, UCCE Marin, (415) 473-4204, tvtrotter@ucanr.edu 

Julia Van Soelen Kim, North Bay Food Systems Advisor, UCCE Marin, (415) 473-2708, jvansoelen@ucanr.edu 

Grown in Marin resources for farmers and ranchers


Julia Van Soelen Kim, North Bay Food Systems Advisor, UCCE Napa, (415) 473-2708, jvansoelen@ucanr.edu 

San Mateo

Adri Arko, Agriculture Ombuds, San Mateo County RCD, (650) 712-7765 x 105 Adria@sanmateorcd.org 

Agricultural Tourism guidelines for San Mateo County, also visit SMCAgOmbuds to learn more.

As Fresh As It Gets program ties together the area’s hospitality, agriculture, fishing and wine and beer making industries, rewarding and promoting establishments serving our outstanding fresh and local products. Contact San Mateo Farm Bureau to add your farm (650) 726-4485.

Contra Costa



Karen Giovannini, Agriculture Ombuds, UCCE Sonoma, (707) 565-2328, klgiov@ucanr.edu 

Julia Van Soelen Kim, North Bay Food Systems Advisor, UCCE Sonoma, (415) 473-2708, jvansoelen@ucanr.edu 

Agritoursim Fact Sheets all things agritourism in Sonoma County, also visit AgOmbuds for more fact sheets and information.

Sonoma County Farm Trails become a member of this important local farming organization. Their mission: to ensure the continuing economic viability of Sonoma County agriculture by instilling an appreciation of ag as a vital part of our community/lifestyle. Live Map & Guide on their site.

Sonoma County Tourism list your farm/ranch and/or work with them to build an itinerary to include your farm/ranch in tours. Services from SCT are free and available to tourism-related businesses in Sonoma County. They want to tell the rest of the world about your business! 

The more they know about you, the better they are able to promote you through their sales and marketing channels. Free marketing opportunities include getting leads from the sales team, hosting journalists to experience your business, posting your events to our online calendar of events, submitting deals, and updating your web listing on Visit Sonoma County.
Contact SCT Marketing to learn more.

Presentation: Economic Impact and Strategy Considerations for Agritourism - Dr. Robert Eyler, Economic Forensics and Analytics

Presentation: We are Sonoma -  Karissa Kruse, Sonoma Winegrowers Association

Presentation: Tara Firma Farms Agritourism - Adam Taggart & Adam Parks, former owners of Tara Firma Farms

Presentation: California Cheese Trail Update - Vivien Straus, California Cheese Trail founder