Posts Tagged: Emily Delk
Big Dig Day is now called “UC ANR Giving Day” and will run from noon to noon on May 19-20. The new name is designed to be more inclusive of the breadth of UC ANR programs. This will be UC ANR's fourth proprietary spring giving day and will be sponsored by Tri Counties Bank.
Join us for 24 hours of giving to raise funds for your project or program for the benefit of more Californians.
Some of the projects funded by recent giving day donations include demonstration gardens, outreach teaching supplies and youth scholarships.
Donors are invited to give to counties, Research and Extension Centers, and programs. When you click “GIVE” on our website http://donate.ucanr.edu/givingday, fund choices appear in the drop-down menus. If you would like to add or change a gift fund at https://donate.ucanr.edu, please submit requests to firstname.lastname@example.org by May 1.
How to participate
- Register your participation at https://surveys.ucanr.edu/survey.cfm?surveynumber=37127 and receive gift notifications.
- Get promotional resources from the Campaign-In-A-Box Toolkit.
- Send your edits to gift funds to email@example.com by May 1.
- View the recorded webinar: “UC ANR Giving Day: Creating A More Inclusive Brand for Big Dig Day.”
- Donor Challenge: $500 prize to the 10 funds that have the greatest number of unique donors for UC ANR Giving Day!
- Donation Challenge: $500 prize to the first 4 funds that secure an individual $500+ donation on UC ANR Giving Day!
- In-It-To-Win-It Challenge: $500 prize to the fund that raises the most on UC ANR Giving Day!
Only online gifts made between noon on May 19 and 11:59 a.m. on May 20 qualify toward prize challenge awards. Donations can be made at http://donate.ucanr.edu/givingday.
For more information, please contact Emily Delk, director of Annual Giving & Donor Stewardship, at firstname.lastname@example.org or (916) 564-4862.
The countdown has begun...GivingTuesday is just four weeks away. Mark your calendars for November 30. We know how important this giving day is to raising support for your work. To get started, register your participation in ANR's GivingTuesday campaign before Nov. 1 at https://surveys.ucanr.edu/survey.cfm?surveynumber=35934.
GivingTuesday is a global movement inspiring millions of donors to give to thousands of non-profits worldwide in just 24 hours.
In 2020, UC ANR raised nearly $200,000 in online donations benefiting participating programs, research and endowments across the state.
If you missed the webinar, “GivingTuesday: Strategies for Success” on Oct. 27, you can view the recording at https://ucanr.zoom.us/rec/share/vCJOXd_hfIrQDZLKAPwdkpShtnOymfS1Sr2MxF0IZl1_ttCU0LppTsw5tVMiQz7F.mfASDaqmmJGbdTgm (Passcode: !Lb&i!4N). Emily Delk, director of annual giving and donor stewardship, shares campaign resources and announces exciting new incentives.
For more information or to subscribe to Delk's newsletter about preparations for GivingTuesday, please contact her at email@example.com or (916) 564-4862.
Your Campaign-In-A-Box toolkit is available to begin promotions for Big Dig Day, ANR's statewide giving day, on June 4.
esources in the Campaign-In-A-Box:
- Save-the-date flyers for each program
- Peer-to-peer templates: Want to invite your friends/family/colleagues to support you and donate to your campaign, but don't know how to ask? Use a template to send a personal email or social media post!
- Press release template: Send to your local media outlets for additional promotion
Happy McGivins is our Big Dig Day mascot. You will find a "Flat Happy" cut out in the toolkit. Take Flat Happy with you to your garden, workplace, virtual club meetings, etc. and snap a selfie! Then post it on social media with a message that says, "I dig (INSERT PROGRAM NAME) because...(FILL IN THE BLANK!") #BigDigDay #GiveBack
Master Gardener: "Big Dig Day & Social Media: Strategies for Success"
If you have questions, contact Emily Delk, director of annual giving, at firstname.lastname@example.org or (916) 564-4862.
But it doesn't have to! UC ANR's Development Services team is here to partner with you. Whether you have a project that needs funding, need advice on a donor, or want to participate in a giving day campaign, our team is here to share best practices, provide tools and work with you to be successful.
The Development Services team wants to recognize the success of several recent partnerships — programs and individuals who see the potential impact of donor dollars in supporting UC ANR's important work.
Danielle Lee at Nutrition Policy Institute deserves a shout out for her new Research to Action newsletter format. It hits many of the highpoints that we look for because it makes supporters feel really good about the work NPI is doing, and it has a clear call to action, providing readers the opportunity to donate. It is not a solicitation, but it makes it easy for someone to take that step if they choose.
Giving Tuesday All Stars
The 2019 Giving Tuesday campaign was another opportunity to “lean in” to fundraising; we'd like to recognize just a few of the #GT All Stars:
Best 1st Time Performer: Sustainable Ag Research & Education Program
Best Use of Personal Network: Ricky Satomi, Forest Ed. & Outreach
Best Use of Campaign Materials: UC Master Gardeners of Los Angeles
Get On Board Award: Master Food Preservers, San Bernardino
Insomniac Award (most gifts after midnight): 4-H, Glenn County
Outstanding Photo: 4-H, Sacramento County
Team Spirit Award (matched her staff giving): Lynn Schmitt-McQuitty
In addition to these All Stars, we want to thank the Statewide UC Master Gardeners and 4-H teams for being “Perfect Partners” in working to promote Giving Tuesday across the state. And we recognize the President's Advisory Commission, senior leadership and the 4-H Foundation Board for being “Match Makers” and giving $40,000 in incentive funds to motivate and double donor dollars.
Yes, fundraising takes effort. But know we are here to help. We're grateful for your partnership, but the ultimate reward comes when we engage donors to support the work we do to improve the lives of all Californians.
Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a resounding success.
“We surpassed our stretch goal of $100,000,” Emily Delk, director of Annual Giving and Donor Stewardship, announced jubilantly before 5 p.m. on Giving Tuesday, as she rang a bell and the Development Services team and other ANR staff members cheered.
As of 11:59 p.m. on Nov. 27, #GivingTuesday 2018 donors had contributed $121,000 to UC ANR, including approximately $81,000 for the California 4-H Youth Development Program.
“Our team is still tallying numbers,” Delk said, “However, we are confident to report that we raised over $121,000 for the UC ANR network. This is a phenomenal response of generosity from 342 donors.”
With generous contributions from the President's Advisory Commission, staff and donors, the first $10,000 of donations to UC ANR were doubled. The 4-H Foundation had $25,000 in matching funds.
“A huge congratulations is in order for the Development Services team, all of the Statewide Program Leaders, county directors, the many, many donors and everyone else involved in making the day a success!” wrote Wendy Powers, associate vice president, in her ANR Adventures blog.
In addition to raising money, the #GivingTuesday social media campaign helps raise the visibility of ANR programs and awareness that programs such as the 4-H Youth Development Program are part of the University of California.
“Giving days are driven by social media and the rise of crowd funding is a powerful way to invite new donors to support our work,” Delk said.
The UC Master Gardener Program team made a video of the “unselfies” posted on social media by their supporters: https://youtu.be/PI-rKJikTD0.
Via video, VP Glenda Humiston thanked donors for supporting UC ANR: https://youtu.be/x3Z1LFhx5pc
The staff engagement in the campaign was bigger and better than ever before thanks in part to fun incentives. As a token of appreciation, members of Development Services delivered balloons to donors in the ANR building in Davis.
As an added incentive, UC IPM Director Jim Farrar committed to eating a pest if at least 20 people made a donation of $10 or more to UC IPM. On Wednesday, Nov. 28, all UC IPM donors were invited to participate in the special pest-eating event in the UC ANR building, where Farrar talked about and consumed corn smut, a roasted grasshopper and a live meal worm.
“Giving Tuesday gives us an opportunity to talk about our research and outreach to enhance food systems and create thriving communities, as well as all the other positive things everyone in ANR is doing to make life better for Californians,” Humiston said.