Posts Tagged: logo

New SAREP logos are in the communications toolkit

The Sustainable Agriculture Research and Education Program has a new logo. To download the SAREP logo or any UC ANR logo, visit the UC ANR Communications Toolkit at https://ucanr.edu/sites/communicationstoolkit.

In the toolkit, you will find SAREP's new logo with and without text, in English and Spanish:

https://ucanr.edu/sites/communicationstoolkit/Logos_and_Templates/Logo_Downloads/SAREP_Logos_and_Templates.

Brand consistency is important

UC ANR logos visually communicate our brands, and our brand promotion efforts seek to positively influence people's perceptions and awareness of UC ANR's value throughout the state. We do this by presenting consistent, credible and authentic messages and visuals about how we benefit California. Consistency is key to building awareness and understanding, because communicating a fragmented or overly complicated brand confuses audiences and makes it hard for them to understand both what we do and the value we bring. Simply stated, that means every type of communication we craft – presentations, web pages, publications, social media posts, etc. – is an opportunity to grow brand awareness and positive sentiment for UC ANR.

To that end, please be sure you are using the current version of the UC ANR logo and/or sub-brand logos on your materials – presentations, email signatures, flyers, posters, social media profiles, etc. We recognize that physical signage is costly to update, but if you are creating new signage or replacing old signage, please be sure to use the proper logos. For specific branding or logo questions, contact Linda Forbes.

Learn more about UC ANR branding and messaging in the communications toolkit.

 

Zoom backgrounds with ANR and UCCE logos available

When ANR employees attend meetings via Zoom, now they can use blue backgrounds that feature the UC ANR or UC Cooperative Extension logos. The images serve to remind your associates who you represent as well as mask distracting objects around you. The professional images were designed by Will Suckow, senior artist in Communication Services.

The files can be downloaded from the Communications Toolkit in the ANR portal. To download the UC ANR Zoom background, click on UC ANR under Logos and Templates Downloads.

To download the UCCE file, click on UCCE under Logo & Templates Downloads.

In Zoom's video settings, it is important to make sure the camera is set to 16:9 so the video format will fit the background.

Should you be using a new UC ANR logo? Probably not

This new look for the top-level brand is being rolled out slowly with digital implementation first. We know that folks have invested in signage, shirts, printed collateral materials and other durable items, and we're not going to ask that any of these items be changed. Additionally, the Brand Toolkit contains close to 1,000 assets—everything from logos to business cards to PowerPoint templates. Updating those assets is a daunting task and a challenging brand management issue.

This multi-level brand approach is not unprecedented. A good example is how UC Berkeley handles their brand package. There's a high-level brand for the campus and other sub-brands, like the script Cal and iterations of the Golden Bear. Each has a place in the brand family. This is especially applicable for well-recognized, even well-loved brands with a lot of brand equity—like the script Cal, the vintage bear, or even 4-H, UCCE, Master Gardener and others in our own brand package. 

Over the coming weeks, as we roll out the re-design of the high-level pages of the website, you'll see the new ANR brand in action. If you need to order durable items there is no need to delay; feel free to use the current brand packages available in the Brand Toolkit.  Future changes to the sub-brand packages will be minimal and won't be incorporated into the sub-brand packages for at least 8 to 12 months.

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