Behind the scenes of the Advocacy webinar

Introduction to Advocacy Through Education training webinar

The online Introduction to Advocacy Webinars were offered in January and early February. You can watch a recording of the program.

As part of this webinar, Steve Nation, executive director of ANR Governmental & External Relations, explains the objectives of educating policymakers and the public about the ways all Californians benefit from ANR research and extension programs. He talks about the difference between advocacy (through education) and lobbying, and why it is important as public employees that ANR academics and staff avoid lobbying decisionmakers.

Mike Miller and Paula Hamilton lead participants through the six steps to advocacy: relationship building, education, forming partnerships, community mobilization, media advocacy and party politics. 

 

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