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Posts Tagged: Development Services

UCANR raises funds and visibility on #GivingTuesday

On Nov. 29, ANR is participating in #GivingTuesday, a global day of giving fueled by the power of our social network. Celebrated on the Tuesday after Thanksgiving, #GivingTuesday kicks off the charitable season. 

“We hope you will take advantage of this opportunity to raise some funds for our ANR programs while raising the visibility of the ways Californians benefit from your work,” said VP Glenda Humiston. 

VP Humiston's #GivingTuesday sign says she's donating because "I care about California."
It's as simple as a tweeting a photo with “What are you thankful for? Take part in #GivingTuesday today to give back to your community! #UCANReach @ucanr http://ucanr.edu/sites/GivingTuesday.”

You don't use social media? No problem, email your friends. They probably wonder what you do for work. Tell them what your role is in this magnificent organization that's making life better for Californians and invite them to support our efforts by donating, sharing our message or volunteering.

A website has been created with links to all of ANR's programs, Research and Extension Centers and extension offices: http://ucanr.edu/sites/givingtuesday. It invites donors to designate the program or location to which they wish to donate.

The website also contains a toolkit for county offices and programs to participate. It includes:

  • A customizable letter to send to stakeholders
  • Templates for “unselfies.” Donors may take photos of themselves holding an unselfie sign and share on social media how they are giving.
  • Sample tweets and social media posts
  • Sample thank you note

Mike Janes wrote that he's giving because "I'd like all Californians to have access to fresh produce."
Last year, the 4-H Youth Development Program and UC Master Gardener Program successfully participated in #GivingTuesday campaigns.

“#GivingTuesday is a wonderful opportunity to gain support, donations, increase awareness and generate a buzz about UC ANR and all of our programs,” said Missy Gable, UC Master Gardener Program director.

“We are excited to be participating in the movement this year and hopeful that the results will be even better than the success we saw in 2015,” she said. “UC Master Gardener volunteers are passionate about how we serve our communities and the incredible impacts we are making. #GivingTuesday is a great opportunity to highlight the impacts we are making, build relationships and thank those who have supported us along the way.”

The UC Master Gardener #GivingTuesday website is at http://mg.ucanr.edu/Support/GivingTuesday.  

4-H also has its own website http://4h.ucanr.edu/GivingTuesday. Last year, 4-H programs in 17 counties participated.

“Our goal for 4-H was to raise $10,000 and we exceeded our goal with donations totaling over $13,000,” said Andrea Ambrose, acting director of Development Services. “UCCE  Placer County collected the largest amount for the 4-H Youth Development Program. We'll see which county collects the most this year.”

Although not as widely recognized as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people swept up in the spirit of giving at the end of the year.

“By joining the #GivingTuesday campaign, people involved in all ANR programs will have an opportunity to supplement their funding with private donations and have some fun,” said Ambrose.

 

Posted on Monday, November 28, 2016 at 6:07 PM

ANR reaches out to donors on #GivingTuesday

Last year, 4-H in Placer County was successful in attracting donations through its #GivingTues campaign.
This year ANR will participate in #GivingTuesday, a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season. 

Last year, the 4-H Youth Development Program and UC Master Gardener Program successfully participated in #GivingTuesday campaigns.

“Our goal for 4-H was to raise $10,000 and we exceeded our goal with donations totaling over $13,000,” said Andrea Ambrose, acting director of Development Services. 4-H programs in 17 counties participated. In Placer County, the robotics team got their friends and family involved to promote #4HGivingConfidence on social media, leading Placer County to collect the largest amount for the 4-H Youth Development Program.

Although not as widely recognized as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people swept up in the spirit of giving at the end of the year.

“#GivingTuesday is a wonderful opportunity for all ANR programs to augment their funding with private donations,” said Ambrose.

A website is being created with links to all of ANR's programs, Research and Extension Centers and extension offices. Donors will be invited to designate the program or location to which they wish to donate. The URL for the #GivingTuesday website will be announced in ANR Update soon. 

ANR will provide a toolkit for county offices and programs to participate. It will include:

  • A customizable letter to send to stakeholders
  • Templates for “unselfies.” Donors may take photos of themselves holding an unselfie sign and share on social media how they are giving.
  • Sample tweets and social media posts
  • Sample thank you note
Posted on Tuesday, October 25, 2016 at 12:29 PM

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