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Posts Tagged: GivingTuesday
GivingTuesday is Dec. 1
On Dec. 1, the Tuesday after Thanksgiving, UC ANR will join in #GivingTuesday, the global generosity movement, to ask the public to support our programs.
Please share ANR's donation link ucanr.edu/givingtuesday with your social network.
Gifts made online starting at 12:01 a.m. on Dec. 1 are eligible to be matched until the matching funds are depleted. “That means stay up late on Nov. 30 to double the value of your gift,” said Emily Delk, director of annual giving.
Delk encourages everyone to share the link on social media.
“Social media algorithms prevent followers from seeing every post,” she said. “So you need to post often in order to increase the odds of visibility. Likes and shares help your content be seen by more people.”
Delk collaborated with Ricardo Vela, Miguel Sanchez and Evett Kilmartin to create the #PushPlayCA Giving Tuesday campaign video at https://youtu.be/0tm77mXGugo. The video opens with “COVID-19 put the world on pause. But our mission is moving forward!”
“We chose the #PushPlayCA theme to demonstrate how UC ANR programs have pivoted and continue to move forward during COVID-19,” Delk said.
Campaign in a box
Delk has compiled sample text, images for social media posts and more, including some specifically for UCCE counties, research and extension centers and the Master Gardener, Master Food Preserver, 4-H and California Naturalist programs.
Find your 2020 #GivingTuesday materials in Box folders at https://ucdavis.box.com/s/vy43x27u46kjd7wlsguf5kz6r46a1ym2.
Matching funds
The California 4-H Foundation will have a 1:1 match incentive for gifts made to 4-H programs/clubs/councils through the Foundation in the amount of $25,000.
UC ANR will have a 1:1 match incentive for gifts made to any ANR Program/REC/Cooperative Extension location in the amount of $15,000.
Both of these match pots are awarded on a first-give, first-get basis starting at midnight until the pot is depleted.
#GivingTuesday webinars
Want more information about how to participate in GivingTuesday? Recorded webinars are posted on YouTube:
- All ANR: https://youtu.be/7jkPO5R5s4s
- Master Gardeners: https://youtu.be/uxxFK_UQ540
- 4-H: https://ucanr.zoom.us/rec/share/N91_s98mXQAejSvpGN_lNvIGIvqlty3i4K1kyoC2i1H4VTh50nkVNTWn7MKFVXI.tkVgLB2uS_u92qAq Passcode: X0S^H^#=
If you have questions, contact Emily Delk at eddelk@ucanr.edu or (916) 564-4862.
Giving Tuesday presents opportunities Dec. 3
On Dec. 3, ANR is once again participating in Giving Tuesday's 24-hour global giving challenge, a movement about ordinary people coming together to do extraordinary things. Celebrated on the Tuesday after Thanksgiving, Giving Tuesday kicks off the charitable season. For ANR, the social media-driven #GivingTuesday is an opportunity to raise funds for UC Cooperative Extension county programs, research and extension centers, and statewide programs.
“Giving Tuesday gives us an opportunity to talk about our research and outreach to enhance food systems and create thriving communities, as well as all the other positive things everyone in ANR is doing to make life better for Californians,” said VP Glenda Humiston.
For UC ANR stakeholders, #GivingTuesday presents an opportunity to support the many programs and services that strengthen California communities each day and, more importantly, during times of crisis. Last year, over $120,000 was raised on #GivingTuesday to support UC ANR programs including the 4-H Youth Development Program and UC Master Gardener Program.
“Wherever you are in California, so are we. Our programs and research serve our communities— bringing practical, trusted answers to residents across the state. That's what our #GivingTuesday #NeighborCA campaign is all about,” said Emily Delk, director of annual giving for UC ANR.
“This year, I'm excited to share that we will have two match challenge funds totaling $40,000. Matching funds are a huge incentive to donors who want to double the impact of their gift,” said Delk.
The website, https://donate.ucanr.edu, has links to all of ANR's programs, Research and Extension Centers and UCCE offices and invites donors to designate programs or locations to which they wish to donate.
Toolkits are also available for county offices and programs to participate: https://ucdavis.box.com/s/hhs31eaycmrfs6m3dg0qgi4ld18o3jyc
The toolkits include:
- Sample tweets and social media posts
- Custom images to include in social posts
- Email templates to customize and send to supporters
The UC Master Gardener Giving Tuesday website is at http://mg.ucanr.edu/givingtuesday.
The 4-H Youth Development Program also has its own website at http://4h.ucanr.edu/GivingTuesday.
Although not as well-known as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people who are swept up in the spirit of giving at the end of the year.
This year Development Services has set a goal of collecting a total of $125,000 for 4-H and UC ANR from 500 or more donors on #GivingTuesday.
“The #GivingTuesday #NeighborCA campaign is a fun way for people in all ANR programs to give to the programs most important to them,” said Delk.
UC ANR raises $121,000 on Giving Tuesday
Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a resounding success.
“We surpassed our stretch goal of $100,000,” Emily Delk, director of Annual Giving and Donor Stewardship, announced jubilantly before 5 p.m. on Giving Tuesday, as she rang a bell and the Development Services team and other ANR staff members cheered.
As of 11:59 p.m. on Nov. 27, #GivingTuesday 2018 donors had contributed $121,000 to UC ANR, including approximately $81,000 for the California 4-H Youth Development Program.
“Our team is still tallying numbers,” Delk said, “However, we are confident to report that we raised over $121,000 for the UC ANR network. This is a phenomenal response of generosity from 342 donors.”
With generous contributions from the President's Advisory Commission, staff and donors, the first $10,000 of donations to UC ANR were doubled. The 4-H Foundation had $25,000 in matching funds.
“A huge congratulations is in order for the Development Services team, all of the Statewide Program Leaders, county directors, the many, many donors and everyone else involved in making the day a success!” wrote Wendy Powers, associate vice president, in her ANR Adventures blog.
In addition to raising money, the #GivingTuesday social media campaign helps raise the visibility of ANR programs and awareness that programs such as the 4-H Youth Development Program are part of the University of California.
“Giving days are driven by social media and the rise of crowd funding is a powerful way to invite new donors to support our work,” Delk said.
The UC Master Gardener Program team made a video of the “unselfies” posted on social media by their supporters: https://youtu.be/PI-rKJikTD0.
Via video, VP Glenda Humiston thanked donors for supporting UC ANR: https://youtu.be/x3Z1LFhx5pc
The staff engagement in the campaign was bigger and better than ever before thanks in part to fun incentives. As a token of appreciation, members of Development Services delivered balloons to donors in the ANR building in Davis.
As an added incentive, UC IPM Director Jim Farrar committed to eating a pest if at least 20 people made a donation of $10 or more to UC IPM. On Wednesday, Nov. 28, all UC IPM donors were invited to participate in the special pest-eating event in the UC ANR building, where Farrar talked about and consumed corn smut, a roasted grasshopper and a live meal worm.
“Giving Tuesday gives us an opportunity to talk about our research and outreach to enhance food systems and create thriving communities, as well as all the other positive things everyone in ANR is doing to make life better for Californians,” Humiston said.
“We appreciate everyone's cooperation in this fundraising effort as we work to build a healthy culture of philanthropy,” Delk said.
UC ANR to launch fourth annual #GivingTuesday campaign Nov. 27
On Nov. 27, ANR is once again participating in #GivingTuesday—a 24-hour global giving challenge—a movement about ordinary people coming together to do extraordinary things. Celebrated on the Tuesday after Thanksgiving, #GivingTuesday kicks off the charitable season. For ANR, Giving Tuesday is an opportunity to raise funds for UC Cooperative Extension county programs, research and extension centers and statewide programs. To help Californians recover from recent wildfires, adapt to climate change and escape persistent pockets of poverty, the needs in the coming year will be great, and year-end giving is an opportunity for donors to assist.
UC Cooperative Extension staff and 4-H members took care of evacuated farm animals at the fairgrounds, and in Siskiyou County, partnered with local agencies to create and distribute Pet Emergency Evacuation Plan pamphlets.
For UC ANR stakeholders, #GivingTuesday presents an opportunity to support the many programs and services that strengthen California communities each day and more importantly, during times of crisis. Last year, over $76,000 was raised on #GivingTuesday to support UC ANR programs including the 4-H Youth Development Program and UC Master Gardener Program.
“As residents of California, we're all each other's neighbors—we lend a helping hand, we share information, we care about our community. That's what our #GivingTuesday #NeighborCA campaign is all about.” said Emily Delk, director of annual giving for UC ANR.
A website is up with links to all of ANR's programs, Research and Extension Centers and UCCE offices: ucanr.edu/givingtuesday. It invites donors to designate programs or locations to which they wish to donate.
The website contains a toolkit for county offices and programs to participate. It includes:
- Sample tweets and social media posts
- Custom images to include in social posts
- Templates for “unselfies.” Donors may take photos of themselves holding an unselfie sign and share on social media how they are giving.
The 4-H Youth Development Program also has its own website at http://4h.ucanr.edu/GivingTuesday.
Although not as well-known as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people who are swept up in the spirit of giving at the end of the year.
This year Development Services has set a goal of collecting a total of $100,000 for 4-H and UC ANR from 300 or more donors on #GivingTuesday. Last year UC ANR and 4-H received nearly 300 gifts.
“The #GivingTuesday #NeighborCA campaign is a fun way for people in all ANR programs to give to the programs most important to them,” said Delk.
UC ANR supporters give over $85,000 on #GivingTuesday
Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a tremendous success.
“We surpassed our goal of $60,000, raising $85,168,” said Mary Maffly Ciricillo, director of Annual Giving and Individual Gifts. “This is close to a 24 percent increase over last year's Giving Tuesday total of $68,322.”
As an added incentive to potential donors, ANR received over $37,000 in donations toward match challenge funds supporting all of UC ANR programs.
The California 4-H Foundation alone brought in over $32,000. Compared to 2016, there was a 250 percent increase in giving to UC ANR programs – including Master Gardeners, Master Food Preservers, IPM, the REC System, and county offices – totaling over $15,000.
The number of gifts received also rose, from 224 gifts in 2016 to 318 gifts this year. “We even received a gift designated to urban horticulture!” Ciricillo said.
In addition to raising money, the #GivingTuesday social media campaign helped raise the visibility of ANR programs. The Master Gardener Program team made a video of the unselfies posted on social media by their supporters: https://www.youtube.com/watch?v=xI_tVcNhBcQ.
“We appreciate everyone's cooperation in this fundraising effort and hope we can continue to build on our success for the next #GivingTuesday,” Ciricillo said. “These private funds will help us expand UC ANR's reach.”
Below is a list of funds donors selected to receive Giving Tuesday their gifts:
|
ANR - Master Gardener Annual Giving Fund |
|
Alameda County Master Gardener Endowment Fund |
|
Elkus Ranch Fund |
|
San Mateo - 4-H Program - Various Donors |
|
Statewide Master Gardener Endowment Fund |
|
Sacramento County UCCE - Master Gardener Fund |
|
Los Angeles County UCCE Fund |
|
Orange County UCCE Fund |
|
El Dorado County UCCE - Rangeland Fund |
|
San Mateo/San Francisco UCCE - Master Gardener Fund |
|
ANR - Giving Tuesday Match Fund |
|
San Mateo County UCCE - MG Greenhouse |
|
KREC - Kearney REC - Fund |
|
SFREC - Sierra Foothill Research and Extension Center Fund |
|
Sonoma County UCCE - Citizen Science Projects |
|
"urban horticulture" |
|
Los Angeles County UCCE - Master Gardeners |
|
LREC - Lindove Field Station |
|
El Dorado County UCCE - Master Gardeners - Various Dnrs |
|
San Mateo/SF UCCE - Master Food Preserver |
|
Fresno County UCCE |
|
4-H Undesignated |
|
"REC System" |
|
Riverside County UCCE - Master Gardeners |
|
Sutter-Yuba Counties UCCE - Master Gardeners |
|
Merced County UCCE - Master Gardener Fund |
|
UC California Naturalist Program |
|
Ventura County UCCE - Master Gardener Fund |
|
HREC - Hopland REC - Fund |
|
"Marin Master Gardeners Opportunity Fund" |
|
IPM - Program Fund |
|
4-H Foundation UC Donor Funds |
|
DREC - Desert REC FARM SMART Fund |
|
Merced County Agriculture Extension and Research Endowment |
|
Alameda County UCCE - Master Gardeners |
|
UCCE Master Gardeners of Orange County |
|
Orange County UCCE - Master Food Preserver Fund |
|
Kern - 4-H Program - Various Donors |
|
Colusa County UCCE - Master Gardener Program |
|
Central Sierra - UCCE |
|
Ventura County UCCE Fund |
|
"Ventura County Master Gardeners" |
|
San Joaquin County UCCE - Master Gardener Fund |
|
ANR - California Naturalist Scholarship Fund |
|
Statewide Program - Nutrition, Family and Consumer Sciences Program |
|
ANR Informatics and GIS Fund |
|
Nutrition Policy Institute General Fund |
|
Plumas County UCCE - Project Learning Tree |
|
ANR - Master Food Preservers Fund |
|
California Institute for Water Resources |
|
San Mateo County UCCE Fund |
|
Santa Barbara County 4-H - Various Donors |
|
Contra Costa County UCCE Fund |
