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UC ANR raises $121,000 on Giving Tuesday

Scott Brayton of Development Services delivers a balloon to Belinda Messenger-Sikes of IPM.

Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a resounding success.

“We surpassed our stretch goal of $100,000,” Emily Delk, director of Annual Giving and Donor Stewardship, announced jubilantly before 5 p.m. on Giving Tuesday, as she rang a bell and the Development Services team and other ANR staff members cheered.

As of 11:59 p.m. on Nov. 27, #GivingTuesday 2018 donors had contributed $121,000 to UC ANR, including approximately $81,000 for the California 4-H Youth Development Program.

“Our team is still tallying numbers,” Delk said, “However, we are confident to report that we raised over $121,000 for the UC ANR network. This is a phenomenal response of generosity from 342 donors.”

With generous contributions from the President's Advisory Commission, staff and donors, the first $10,000 of donations to UC ANR were doubled. The 4-H Foundation had $25,000 in matching funds.

“A huge congratulations is in order for the Development Services team, all of the Statewide Program Leaders, county directors, the many, many donors and everyone else involved in making the day a success!” wrote Wendy Powers, associate vice president, in her ANR Adventures blog.

In addition to raising money, the #GivingTuesday social media campaign helps raise the visibility of ANR programs and awareness that programs such as the 4-H Youth Development Program are part of the University of California.

“Giving days are driven by social media and the rise of crowd funding is a powerful way to invite new donors to support our work,” Delk said.

The UC Master Gardener Program team made a video of the “unselfies” posted on social media by their supporters: https://youtu.be/PI-rKJikTD0.

Via video, VP Glenda Humiston thanked donors for supporting UC ANR: https://youtu.be/x3Z1LFhx5pc

The staff engagement in the campaign was bigger and better than ever before thanks in part to fun incentives. As a token of appreciation, members of Development Services delivered balloons to donors in the ANR building in Davis.

Jim Farrar eats meal worms, fulfilling his pledge to eat a pest if at least 20 people made a donation of $10 or more to UC IPM.
The Master Gardener program team thanked their donors by delivering a fresh flower to their desk if they work in ANR's Second Street building. Anyone who donated over $100 will be included in a drawing for a one-hour landscape consultation with Missy Gable, statewide director of Master Gardeners.

As an added incentive, UC IPM Director Jim Farrar committed to eating a pest if at least 20 people made a donation of $10 or more to UC IPM. On Wednesday, Nov. 28, all UC IPM donors were invited to participate in the special pest-eating event in the UC ANR building, where Farrar talked about and consumed corn smut, a roasted grasshopper and a live meal worm.

“Giving Tuesday gives us an opportunity to talk about our research and outreach to enhance food systems and create thriving communities, as well as all the other positive things everyone in ANR is doing to make life better for Californians,” Humiston said.

“We appreciate everyone's cooperation in this fundraising effort as we work to build a healthy culture of philanthropy,” Delk said.

Posted on Monday, December 3, 2018 at 1:05 PM

UC ANR to launch fourth annual #GivingTuesday campaign Nov. 27

On Nov. 27, ANR is once again participating in #GivingTuesday—a 24-hour global giving challenge—a movement about ordinary people coming together to do extraordinary things. Celebrated on the Tuesday after Thanksgiving, #GivingTuesday kicks off the charitable season. For ANR, Giving Tuesday is an opportunity to raise funds for UC Cooperative Extension county programs, research and extension centers and statewide programs. To help Californians recover from recent wildfires, adapt to climate change and escape persistent pockets of poverty, the needs in the coming year will be great, and year-end giving is an opportunity for donors to assist.

“UC Cooperative Extension professionals have a deep passion for their work and a dedication to the communities they serve. While most deliver their research and programs quietly every day, it is especially incredible to witness their response to disaster; for example, recent wildfires saw local UCCE offices responding immediately with vital information for coping with the fires, care for livestock and pets, as well as service in food banks and other volunteer needs,” said VP Glenda Humiston.

UC Cooperative Extension staff and 4-H members took care of evacuated farm animals at the fairgrounds, and in Siskiyou County, partnered with local agencies to create and distribute Pet Emergency Evacuation Plan pamphlets.

“Giving Tuesday gives us an opportunity to talk about our research and outreach to enhance food systems and create thriving communities, as well as all the other positive things everyone in ANR is doing to make life better for Californians,” Humiston said.

For UC ANR stakeholders, #GivingTuesday presents an opportunity to support the many programs and services that strengthen California communities each day and more importantly, during times of crisis. Last year, over $76,000 was raised on #GivingTuesday to support UC ANR programs including the 4-H Youth Development Program and UC Master Gardener Program.

“As residents of California, we're all each other's neighbors—we lend a helping hand, we share information, we care about our community. That's what our #GivingTuesday #NeighborCA campaign is all about.” said Emily Delk, director of annual giving for UC ANR.

“This year, I'm excited to share that we will have two match challenge funds. One supporting the California 4-H Foundation and one for all UC ANR.” said Delk.

A website is up with links to all of ANR's programs, Research and Extension Centers and UCCE offices: ucanr.edu/givingtuesday. It invites donors to designate programs or locations to which they wish to donate.

The website contains a toolkit for county offices and programs to participate. It includes:

  • Sample tweets and social media posts
  • Custom images to include in social posts
  • Templates for “unselfies.” Donors may take photos of themselves holding an unselfie sign and share on social media how they are giving.

The UC Master Gardener Giving Tuesday website is at http://mg.ucanr.edu/givingtuesday.  

The 4-H Youth Development Program also has its own website at http://4h.ucanr.edu/GivingTuesday.

Although not as well-known as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people who are swept up in the spirit of giving at the end of the year. 

This year Development Services has set a goal of collecting a total of $100,000 for 4-H and UC ANR from 300 or more donors on #GivingTuesday. Last year UC ANR and 4-H received nearly 300 gifts.

“The #GivingTuesday #NeighborCA campaign is a fun way for people in all ANR programs to give to the programs most important to them,” said Delk.

Posted on Friday, November 2, 2018 at 5:43 PM

Krkich named Executive Director of Development Services

Lorna Krkich
Dear Colleagues,

I am pleased to announce that we will be joined by a new colleague, Lorna Krkich, who has accepted the position of UC ANR Executive Director of Development Services. She will begin the position on Dec. 29.

Lorna brings a wealth of experience in income development, relationship building and strategic planning for future growth and sustainability. She has deep roots in California and is an alumna of UC Santa Cruz.

Working with The Salvation Army, Lorna developed funding opportunities, and trained and managed major gift officers across four states. Her program, in which she achieved well over annual goals and initiated a lapsed-donor process, resulted in 60 percent growth across the territory. During her time with the American Lung Association, she worked with staff and volunteers to build community presence and implement new fundraising initiatives in mid-level and major giving, increasing corporate donations by 900 percent in three years.

We are very excited to have Lorna working with us to grow our UC ANR programs, rebuild our academic footprint and improve our research infrastructure. Please join me in congratulating and supporting Lorna in her new appointment.

Glenda Humiston
Vice President

Posted on Wednesday, December 20, 2017 at 4:53 PM

ANR launches third annual Giving Tuesday Nov. 28

In the #GivingTuesday toolkit, there are several images that can be downloaded for use on social media and print materials.

On Nov. 28, ANR will again participate in #GivingTuesday, a global day of giving, powered by our social networks. Celebrated on the Tuesday after Thanksgiving, #GivingTuesday kicks off the charitable season. For ANR, Giving Tuesday is an opportunity to raise funds for UC Cooperative Extension county programs, research and extension centers and statewide programs. As a result of the ongoing effects of the drought, recent wildfires and persistent pockets of poverty, California's needs in the coming year will be great, and year-end giving is an opportunity for donors to assist.

“UC Cooperative Extension professionals have a deep passion for their work and a dedication to the communities they serve. While most deliver their research and programs quietly every day, it is especially incredible to witness their response to disaster; for example, recent wildfires saw local UCCE offices responding immediately with vital information for coping with the fires, care for livestock and pets, as well as service in food banks and other volunteer needs,” said VP Glenda Humiston.

UC Cooperative Extension staff and 4-H members helped rescue livestock in Sonoma County as people evacuated. The UC Master Gardener Program connected volunteers throughout the state who wanted to provide relief to the 17 UC Master Gardener volunteers who lost their homes in Solano County.

“UC Master Gardener volunteers are true to their generous nature and have offered tremendous support to fellow volunteers who have lost homes in the fires. With compassionate hearts, they have offered lodging, supplies and words of support,” said Missy Gable, UC Master Gardener Program director. “In the future, we will look to replant what was lost and find healing in the care and establishment of new landscapes and wild spaces.”

See the #GivingTuesday toolkit for graphics showing facts about ANR and specific programs.

“Giving Tuesday gives us an opportunity to talk about our research and outreach to enhance food systems and create thriving communities, as well as all the other positive things everyone in ANR is doing to make life better for Californians,” Humiston said.

For UC ANR stakeholders, Giving Tuesday presents an opportunity to support the many programs and services that strengthen California communities each day and more importantly, during times of crisis. Last year, over $64,000 was raised on Giving Tuesday to support UC ANR programs including the 4-H Youth Development Program and UC Master Gardener Program.

“Last year, the 4-H Foundation recorded a 430 percent increase in donations over the previous fiscal year, raising over $30,000 in one day from 37 counties!” said Mary Ciricillo, director of annual giving for UC ANR. This was due in large part to a match challenge from an anonymous donor.

“This year, I'm excited to share that we will have two match challenge funds. One supporting the California 4-H Foundation and one for all UC ANR.” said Ciricillo.

A website is being created with links to all of ANR's programs, Research and Extension Centers and UCCE offices: ucanr.edu/givingtuesday. It invites donors to designate programs or locations to which they wish to donate.

As of Nov. 1, the website will contain a toolkit for county offices and programs to participate. It will include:

  • A customizable letter to send to stakeholders
  • Templates for “unselfies.” Donors may take photos of themselves holding an unselfie sign and share on social media how they are giving.
  • Sample tweets and social media posts
  • Sample thank you note

The UC Master Gardener Giving Tuesday website is at http://mg.ucanr.edu/givingtuesday.  

The 4-H Youth Development Program also has its own website at http://4h.ucanr.edu/GivingTuesday. Last year, 4-H programs in 17 California counties participated. 

Although not as well-known as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people who are swept up in the spirit of giving at the end of the year. 

This year Development Services has set a goal of collecting a total of $60,000 for 4-H and UC ANR from 300 or more donors on Giving Tuesday. Last year UC ANR and 4-H received 224 gifts.

“The #GivingTuesday campaign is a fun way for people in all ANR programs to supplement their funding with private donations,” said Andrea Ambrose, acting director, UC ANR Development Services. 

 

Posted on Tuesday, October 31, 2017 at 11:29 AM

Thank you for supporting UC ANR

Thanks to everyone who participated in UC ANR's #GivingTuesday campaign on Nov. 29, we received a total of $39,252 in donations from 210 individuals. After adding the California 4-H Foundation's matching funds, the total was $63,252.

Any time during the year, people can donate to UC ANR. The website https://donate.ucanr.edu has links to all of ANR's programs, research and extension centers and extension offices and allows donors to designate the program or location to which they wish to donate.

Posted on Friday, December 16, 2016 at 2:20 PM

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