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Posts Tagged: video

Interested in exchanging video ideas?

Jeff Mitchell thinks video is an important tool to teach and inspire. His videos have elicited tens of thousands of views with comments from viewers all over the world.

ANR offers online training on how to make videos. To further hone video-production techniques, Jeff Mitchell, UCCE specialist, is wondering if ANR colleagues would be interested in an informal way to exchange ideas.  

“I am talking about an active, quick-fire workgroup of similarly interested folks who could share tips and skills,” Mitchell said. While he doesn't have a specific communications mechanism in mind, Mitchell would like to hear from others who would like to share techniques about video production. If you're interested, please contact Mitchell at

In the Frontiers in Communication article “Why Should Scientists be on YouTube? It's all About Bamboo, Oil and Ice Cream,” USDA-ARS scientist Eric Brennan writes, “DIY videos are not a silver bullet that will automatically improve science communication, but they can help scientists to 1) reflect on and improve their communications skills, 2) tell stories about their research with interesting visuals that augment their peer-reviewed papers, 3) efficiently connect with and inspire broad audiences including future scientists, 4) increase scientific literacy, and 5) reduce misinformation.” 

Brennan and Douglas Gayeton, creative leader of The Lexicon of Sustainability, recently joined Mitchell to give a presentation to ANR communicators on the use of video in science communication. Brennan, a research horticulturist in organic systems, noted that while his peer-reviewed journal articles may get a couple dozen citations, videos about his research get as many as 200,000 views. To view a recording of the presentations, visit

Posted on Wednesday, May 26, 2021 at 4:24 PM
Tags: Jeff Mitchell (10), May 2021 (17), video (5)

Strategic Initiative Brief: Virtual consultations, food system resiliency, growing reach


June - sharing skills 

Want to try a virtual consultation? 

Save time, get the job done and keep safe by consulting virtually. Here are some notes from Dan Macon on virtual consultations. Please send any related tips or other suggestions to Mark Bell

Food System Resiliency Webinar Series begins July 14

Join the Sustainable Food Systems and Healthy Families and Communities Strategic Initiative leaders for the Food Systems Resiliency Webinar Series taking place on the second and fourth Tuesday from 10 a.m. to 11 a.m., beginning July 14. 

Webinar presentations will provide up-to-date information and identify resources available for UC ANR and community partners. Ample time will be used for questions and answers, identification of information gaps and connecting people with like interests. 

Food system resiliency will be viewed through food safety, California food systems partnerships and resources and Victory Gardens Then and Now to name a few.  Other perspectives include input from growers, ranchers, shippers, marketing, consumers, farmers markets, CSAs, families and youth.  If you are interested in submitting a panel proposal, link to

July 14, 10 a.m. – Food safety and COVID-19 presented by Erin DiCaprio and Alda Pires

This webinar introduces food safety concerns that have arisen during COVID-10 pandemic. Useful videos, websites and access to print materials will be shared. Additional information on consumer food and garden safety will be shared that have broad application beyond the current pandemic.

Register at

July 28, 10 a.m. – California Food systems: Partnerships and Resources.  

Please join moderator Kamal Khaira, UC CalFresh director, as we learn more about programs, resources and services that can support children and families during this unprecedented time. The main topics will cover ways to secure benefits and access nutritious foods. Speakers include: 

  • Brian Kaiser, California Department of Social Services bureau chief for CalFresh and Nutrition Program Family Engagement and Empowerment Division
  • Andy Naja-Riese, CEO Agricultural Institute of Marin
  • Leyla Marandi, program manager for California Food for California Kids Center for Ecoliteracy

Register at

More information will be posted at

Growing reach - "Owning YouTube"

Thank you to the more than 180 individuals who participated in the recent four-part video training series. If you missed the training, it is available online. More than 40 UC ANR staff and academics, who participated in the training, accessed funding provided to purchase equipment and software. 

The pipeline for submitting your how-to video productions and having them posted on ANR's main YouTube channels (UCANR and UCANRSpanish) is open for business. Be on the lookout for an ANR how-to video contest in the coming year.

Let us know what skills or tips you found useful and what more you'd like to learn. 

For more on the SIs and their activities, contact:

Jim Farrar (EIPD)

David Lewis (Water)

David Lile (SNE)

Deanne Meyer (SFS)

Lynn Schmitt-McQuitty (HFC)

Mark Bell (Strategic Initiatives and Statewide Programs)



Posted on Tuesday, June 23, 2020 at 5:37 PM
  • Author: Mark Bell
Tags: June 2020 (20), Strategic Initiatives (42), video (5)

Strategic Initiative Brief: video clinics, Knowledge Stream & thematic websites

Strategic Initiatives leaders will host workshops to create "how-to" videos.

Our digital journey: progress on video clinics, the Knowledge Stream blog and thematic websites.

Video clinics moving ahead - interested? 

Stay tuned for two Strategic Initiative-sponsored "how to" video clinics in April - one in the north and one in the south. We expect to train around 20 participants per clinic. 

What next? 5 steps to increased impact:

Step 1: an email to all from the SI leaders inviting indications of interest to participate 

Step 2: a pre-clinic webinar to learn the basics of storyboarding, branding, titling and describing videos, and more (applicable to all) 

Step 3: two days of hands-on experience, working with others on how to produce 1-5 minute branded “how-to” videos

Step 4: development of an online course and other resources to support on-going video production 

Step 5: people share with colleagues, using what they learn and upload. Best practices for uploading to the UC ANR YouTube channel (Strategic Communications will begin some serious curating and reorganization of our YouTube channel to facilitate discoverability of content). 

Currently available resources (please share if you have other good resources):

Strat Comm communications toolkit

For more information about the video clinics, Contact David Lile and David Lewis

Trivia Question: What is our top-viewed video with more than 1.5 million views? 

(Answer: Bed Bugs in Spanish)

Knowledge Stream blog and thematic websites

Join the movement: contribute!

The Knowledge Stream helps people find practical, "how-to" information. Submit a short story (200-800 words with picture and URL links) here. Stories will appear in the Knowledge Stream Blog and in the main web site Focus Areas. Stories may also appear on the home page tiles and in social media posts.

Focused, thematic websites like the UC IPM site are effective in delivering research-based, how-to information. Two other thematic sites are being further developed: Fire and Healthy Soils. Feedback and suggestions welcome. Please also share your suggestions for other potential thematic sites with the SI leaders. 

For more:

Fire: Max Moritz or Ricky Satomi

Soils: Mark Bell

SI leadership team: 

Posted on Tuesday, January 21, 2020 at 3:19 PM
  • Author: Mark Bell

Calling all UC entrepreneurs: The University of California wants to shine a light on your story

The University of California has launched the “I am a UC Entrepreneur” campaign to highlight entrepreneurship across the UC system.

Students, faculty, staff, postdocs and alumni are invited to submit a 30-second video sharing what makes them an entrepreneur to: The videos will be used to highlight and publicize individual stories, as well as the breadth and depth of entrepreneurial efforts across the UC system.

Everyone who submits a video will receive a "UC Entrepreneur" T-shirt. In addition, one eligible student from each campus will be selected at random to attend a special lunch with Christine Gulbranson, senior vice president of innovation and entrepreneurship, and UC President Janet Napolitano.

“This campaign is about celebrating and recognizing the creativity and passion that makes UC an innovation powerhouse,” Gulbranson said. “Entrepreneurial activity is booming across the UC system. I can't wait to see everyone's stories.”

The campaign launched during Global Entrepreneurship Week (Nov. 14-20), an annual celebration in over 160 countries that aims to inspire people around the world to explore their entrepreneurial potential. In the United States, Global Entrepreneurship Week has fostered more than 2,000 local events. 

UC has a growing focus on entrepreneurship, with more than two dozen incubators and accelerators across the system and myriad student clubs devoted to the topic. Student entrepreneurship groups and clubs are encouraged to promote the campaign, host video parties and assist budding UC entrepreneurs in making their 30-second video.

Videos submitted as part of the campaign will be featured on the website. Participants who want to be in the drawing for lunch with Gulbranson and Napolitano must submit their video by 11:59 p.m. PST, Tuesday, Feb. 28, 2017. The site will continue to accept and feature video submissions through 2017, however, with participants continuing to receive T-shirts.

Posted on Friday, December 16, 2016 at 6:27 PM

Video contest to feature UC food research

UC students are invited to create videos highlighting current UC research or outreach addressing hunger.
In celebration of World Food Day, UC students are invited to create videos highlighting current UC research and/or programs using the research for sustainable solutions to end global hunger.

The World Food Day Video Challenge is being sponsored by the UC Davis World Food Center, UCANR's Nutrition Policy Institute and the UC Global Food Initiative to raise awareness of the depth and breadth of food-related research across the UC system to reduce hunger and improve health.

The contest is open to all current undergraduate and graduate students in the UC system.

In three minutes or less, the videos should show how UC research relates to:

  • food security
  • food sustainability
  • food science
  • nutrition
  • agriculture

...or other targets within the UN's Sustainable Development Goal #2

 UC academics are encouraged to invite UC students to turn the cameras on their research and outreach. If you're on Twitter, please tweet: Calling @UofCalifornia students! Produce a video on #UCFood research  

First place prize is $1,000 and a trip for up to three team members to attend the Borlaug Dialogue international symposium, which is held in conjunction with the award ceremony for the World Food Prize, in Des Moines, Iowa, in October.

The deadline for submitting videos is 11:59 p.m. PT, Wednesday, Sept. 7, 2016. See contest details at

If you have questions, contact: Amy Beaudreault, World Food Center director of nutrition and health, at or (530) 752-7319.


Posted on Monday, August 1, 2016 at 8:47 AM

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