Posts Tagged: Brand Toolkit

Tools to tell the ANR story

A new communications toolkit is available to support you in communicating the value of UC ANR and promoting your work. Topics addressed by the toolkit will be continually refined and updated (It's a work in progress).

The branding section offers an overview of brand basics for UC ANR, information and resources for branded photography and videography, and writing and visual style guides. The visual style guide will be fully refreshed by the end of January; please contact Strategic Communications with visual style questions in the meantime.

The logos and templates section includes downloadable logos and templates for posters, newsletters, presentations and other materials as well as information for ordering business cards. Materials are available in English and Spanish. 

The public relations section contains a media training request form, templates for writing press releases, and best-practice information for media and government relations. There is also a page on crisis communications.

The social media section covers policy and guidelines, resources, a list of ANR platforms to follow and sample posts.

The web communications section offers information and resources for effective web design, accessibility and search engine optimization as well as links to SiteBuilder training resources.  

The Spanish resources page is your guide for working with the News and Information Outreach in Spanish (NOS) team to communicate with the Spanish-speaking community as well as underserved populations.

The section on working with Strategic Communications explains “who to contact for what” and offers content development and promotion tools as well as information on partnering with us to tell your story. 

The toolkit contains multiple links to the Learning and Development site, a go-to resource for many of these topics, with the goal of making it easy to find what you're looking for. 

Strategic Communications will continue to add resources (especially training resources, policy updates and visual style guidance) to the toolkit over time. We welcome your suggestions and questions.

'We Are UC ANR' items added to Brand Toolkit

A couple of items have been posted to the Telling Our Story section of the ANR Branding Toolkit. You'll now find the We Are UC ANR video as well as the We Are UC ANR one-sheet flyers.

“The flyers have a choice of four different front page images, the copy is the same on all four,” said Cynthia Kintigh, marketing director. “The We Are UC ANR video is a great three-minute explainer about who we are and what we do, told in beautiful images of ANR folks in the field.”

Sharing the page with the flyers is a link to the online version of the Annual Report Snapshot – with robust features like maps and embedded links to academic profiles. 

“This is a great link to share with constituents and decision makers,” Kintigh said of the Annual Report Snapshot.

Budget update: State funding unchanged for ANR in 2018-19

On June 22, Governor Jerry Brown signed the state budget for fiscal year 2018-19, which contains a new line item for UC ANR within the UCOP budget. UC ANR will have the same amount of funding from the state for the upcoming year as we had this year. While we appreciate that ANR did not suffer additional cuts, we still need to deal with unfunded obligations of $4 million to $5 million. This results from the UC system getting an increase of 3 percent in the coming fiscal year, which will cause increases in salaries and benefits.

We are managing this $4 million to $5 million in unfunded obligations in three ways:

• We are slowing down hiring of UC Cooperative Extension (UCCE) advisors & specialists throughout the state.
• Statewide programs are developing additional cuts to already reduced budgets.
• UC ANR Research and Extension Centers (RECs) are reducing the subsidy that has been provided for research projects at the RECs.

Our priority during this process is to keep UCCE advisors in the field and minimize harm to program delivery. We are fortunate that recent work on administrative efficiencies has provided some savings that we can utilize for our programs and UCCE mission.

Glenda Humiston
Vice President

Names in the News

Fulford joins UCCE as soil quality advisor

Anthony Fulford joined UCCE on June 18 as an area nutrient management/soil quality advisor in Stanislaus, Merced and San Joaquin counties.

Prior to joining UCCE, he studied on soil health testing and nutrient management practices for corn, soybeans, and wheat grown in Ohio as a postdoctoral researcher at The Ohio State University. Fulford studied soil fertility of rice cropping systems at the University of Arkansas where he evaluated nitrogen soil testing, nitrogen use efficiency and greenhouse gas emissions in the mid-South. His research has been focused on identifying rapid and affordable soil health measurements to better predict organic nitrogen supply to plants. He has worked closely with growers and extension educators to conduct research on nutrient management and soil health and has led demonstrations and discussions at soil health workshops.

Fulford received a Ph.D. in soil fertility from University of Arkansas, a M.S. in soil science from Southern Illinois University, and a B.S. in forestry from Colorado State University.

Fulford is based in Modesto and can be reached at (209) 525-6800 and amfulford@ucanr.edu.

Megaro named interim director of Strategic Communications

Anne Megaro has been appointed to serve as interim director of Strategic Communications in addition to her current role as director of government and community relations. She will assume this role until the Strategic Communications position is filled.

During the transition, Liz Sizensky and Pam Kan-Rice will share project management responsibilities and Cynthia Kintigh will oversee content migration to the new website design. For assistance with publicizing the impact of your work, you are welcome, as always, to contact Jeannette Warnert, Ricardo Vela or Kan-Rice directly.

Megaro can be reached at (530) 750-1218 and ammegaro@ucanr.edu. Strategic Communications staff contact information is listed at http://ucanr.edu/sites/anrstaff/Administration/Associate_Vice_President_for_Academic_Programs_and_Strategic_Initiatives/csit/staff.

Gerry and Haviland honored by ESA

Alec Gerry, UC Cooperative Extension Specialist and UC Riverside Professor of Veterinary Entomology, and David Haviland, UC Cooperative Extension advisor in Kern County, recently received awards from the Pacific Branch of the Entomological Society of America. 

Gerry, who created a website https://www.veterinaryentomology.org to help producers identify pests and search lists of pesticides registered for veterinary pests, received the 2018 Medical, Urban and Veterinary Entomology Award.

One person nominating Gerry wrote, “From the beginning of his career, Alec has demonstrated a consistent ability to balance scholarly investigations with providing solutions to practical pest management problems. These two spheres of endeavors have infused each other, resulting in a prodigious contribution to our knowledge of pests of livestock and poultry and the diseases they carry to humans and animals.”

Another wrote, “Alec has heavily influenced our Pacific region through his many collaborations with UC extension personnel (specialists and farm advisors in animal agriculture at the county level or up at UC Davis) and his research projects and meaningful interaction with vector control districts.”

Haviland, who delivers presentations in Spanish as well as English, received the 2018 Excellence in Extension award.

One nomination letter said, “Haviland uses his research outputs to drive his prodigious extension program. This includes 430 presentations, primarily to farmer and pest control advisor audiences, to total attendances of over 32,000 people.”

Another wrote, “In our opinion, Mr. Haviland has proven to be more intuitive, approachable, and accessible to the local agricultural industry than most. His presentations to growers and PCAs on the issues and outcome of his research have always been timely and on target and he continues to provide valuable information for our newsletters and other industry periodicals. We have experienced evidence of his hard work in getting all important findings, whether from his work or his peers, delivered to growers and PCA's quickly so that the information can be put to use. He has always been open to our pest management concerns, very creative in developing management strategies, available to answer questions, and provides leadership and outreach for new information and research findings.”

Other UC colleagues also received awards from ESA's Pacific Branch:

• Award for Excellence in Teaching- William Walton, UC Riverside 
• Distinction in Student Mentoring- Jay Rosenheim, UC Davis
• Student Leadership Award- Jessica Gillung, UC Davis 

The awards were presented June 12 at the Pacific Branch Entomological Society of America meeting in Reno. 

Zalom named new editor-in-chief of journal

Frank G. Zalom, distinguished professor in the Department of Entomology and Nematology at UC Davis, will be the next editor-in-chief of the Journal of Economic Entomology, the largest of the Entomological Society of America's family of scientific journals.

“Dr. Frank Zalom's career can be viewed as a model of applied entomology derived from an understanding of basic biology, and he is an ideal choice to be the new editor-in-chief of the Journal of Economic Entomology," said ESA President Michael Parrella. "His unparalleled and broad expertise will serve to continue the journal's growth as the publication of choice for applied entomological research and to build upon the legacy of Dr. John Trumble [professor of entomology at UC Riverside]."

Zalom brings the experience of a 40-year career at the intersection of entomological research, teaching, and application. He served for 16 years as director of the UC Statewide Integrated Pest Management Program and is the only entomologist in the UC system to ever receive a simultaneous appointment in teaching, research, and extension. His primary research focus has been on integrated pest management of agricultural crops.

"My colleagues and I on the Editorial Board for the Journal of Economic Entomology are delighted to welcome Dr. Frank Zalom as the journal's next editor-in-chief. We could not have asked for a better candidate in terms of vision, dedication, reputation, experience, and integrity," says Xuguo Zhou, associate professor of entomology at the University of Kentucky and chair of the Journal of Economic Entomology Editorial Board

"And we also express our deep gratitude to Dr. John Trumble, whose tireless work ethic and unerring leadership have driven JEE to such great success for so long," said Zhou.

Zalom will take on a five-year term as editor-in-chief.

Advisory committee examines UC ANR structure, funding

As part of the University of California Office of the President restructuring effort, President Napolitano appointed an advisory committee to determine a set of recommendations regarding UC ANR. The committee has been asked to explore structural, funding and associated governance options that will best support UC ANR and the University of California.

The committee is chaired by David Marshall, UC Santa Barbara executive vice chancellor, and consists of UC chancellors and deans, as well as representatives of the UC Board of Regents, UC Academic Senate, UC President's Advisory Commission on ANR, and the Executive President's Advisory Group.

The advisory committee has met a few times and has received background materials on UC ANR, said VP Glenda Humiston. Future meetings will delve into how UC ANR allocates funds and prioritizes program delivery. The advisory committee will begin interviewing UC ANR stakeholders in the next few weeks.

The advisory committee's goal is to bring final recommendations to the president and UC Board of Regents before the end of the year. 

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