ANR reaches out to donors on #GivingTuesday

This year ANR will participate in #GivingTuesday, a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season. 

Last year, the 4-H Youth Development Program and UC Master Gardener Program successfully participated in #GivingTuesday campaigns.

“Our goal for 4-H was to raise $10,000 and we exceeded our goal with donations totaling over $13,000,” said Andrea Ambrose, acting director of Development Services. 4-H programs in 17 counties participated. In Placer County, the robotics team got their friends and family involved to promote #4HGivingConfidence on social media, leading Placer County to collect the largest amount for the 4-H Youth Development Program.

Although not as widely recognized as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people swept up in the spirit of giving at the end of the year.

“#GivingTuesday is a wonderful opportunity for all ANR programs to augment their funding with private donations,” said Ambrose.

A website is being created with links to all of ANR's programs, Research and Extension Centers and extension offices. Donors will be invited to designate the program or location to which they wish to donate. The URL for the #GivingTuesday website will be announced in ANR Update soon. 

ANR will provide a toolkit for county offices and programs to participate. It will include:

• A customizable letter to send to stakeholders
• Templates for “unselfies.” Donors may take photos of themselves holding an unselfie sign and share on social media how they are giving.
• Sample tweets and social media posts
• Sample thank you note

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