Posts Tagged: Big Dig Day

Dig into the Big Dig Campaign-In-A-Box toolkit

Your Campaign-In-A-Box toolkit is available to begin promotions for Big Dig Day, ANR's statewide giving day, on June 4. 

Check out these resources in the Campaign-In-A-Box:

• Save-the-date flyers for each program
• Peer-to-peer templates: Want to invite your friends/family/colleagues to support you and donate to your campaign, but don't know how to ask? Use a template to send a personal email or social media post!
• Press release template: Send to your local media outlets for additional promotion

Happy McGivins is our Big Dig Day mascot. You will find a "Flat Happy" cut out in the toolkit. Take Flat Happy with you to your garden, workplace, virtual club meetings, etc. and snap a selfie! Then post it on social media with a message that says, "I dig (INSERT PROGRAM NAME) because...(FILL IN THE BLANK!") #BigDigDay #GiveBack

Webinar recordings: 

ANR: "Big Dig Day & Social Media: Strategies for Success"

4-H: "Big Dig Day & Social Media: Strategies for Success"

Master Gardener: "Big Dig Day & Social Media: Strategies for Success"

If you have questions, contact Emily Delk, director of annual giving, at eddelk@ucanr.edu or (916) 564-4862.

Start planning for Big Dig Day June 4

Big Dig Day is June 4. The 24-hour online fundraising campaign is an opportunity to collect supplemental support for UC ANR programs and research. 

In an effort to better communicate campaign plans and resources with participants, UCCE offices, RECs, programs and clubs are asked to register. Registered Big Dig Day participants will receive The Scoop e-newsletter with campaign updates and links to webinars and tools.

Register by filling out this 3-minute survey.

On May 3, the Big Dig toolkit will be available on Box.

Happy McGivins is our Big Dig Day mascot. You will find a "Flat Happy" in the toolkit that can be printed. Take Flat Happy with you to your garden, workplace, virtual club meetings, etc. and snap a selfie! Then post it on social media with a message that says, "I dig (INSERT PROGRAM NAME) because...(FILL IN THE BLANK!") #BigDigDay #GiveBack

On May 5, at 12 noon, there will be a Master Gardener webinar "Big Dig Day & Social Media: Strategies for Success."

If you have questions, contact Emily Delk, director of annual giving, at eddelk@ucanr.edu or (916) 564-4862.

Donors dig deep to give UC ANR $99,000 for Big Dig Day

BIG congratulations! Together we raised over $99,000 in new support across the state with our second annual Big Dig Day campaign. This is an increase of more than three times the individual giving tally from last year. In these unprecedented times, this show of support demonstrates the impact UC ANR is having in our communities and the value that donors place on our work.

More than $82,000 of support was designated to 50 counties and research and extension centers. We received 843 gifts from 738 donors.

We thank all of our donors for their participation, which extends our reach and helps us fulfill our mission for a healthier California. Please view our thank you video and share it with your contacts!

The following are the top recipients of Big Dig donations.

Top 5 counties:

1.   San Luis Obispo

2.   Sonoma

3.   Contra Costa

4.   Orange

5.   Sacramento

Top 5 programs:

1.   UC Master Gardeners

2.   California 4-H

3.   UC ANR

4.   UCCE

5.   California Naturalists

Find your 2020 gift reports by county and by program at https://ucdavis.box.com/s/opup3bdtb98nrntqzzxs6s5pjb6h3b6r.

Happy McGivins thanks you for sharing your Dig Deep messages! With several outstanding entries in these counties, Happy is sending gift cards to these winners!

1.   Lauren Hull, UC Master Gardeners

2.   Ventura County, 4-H

3.   Stanislaus County, MG

4.   San Mateo/San Francisco, 4-H

Show your UC ANR pride on Big Dig Day, June 5

Greetings! I'm reaching out to you in preparation for our UC ANR divisionwide, online fundraising event: Big Dig Day on June 5.

In times of crisis, and beyond, it's important to share that the work of UC ANR is critical; Big Dig Day is an opportunity to highlight our work and seek philanthropic support from the community. If you need examples of the impact ANR has, see the recently completed 2019 Annual Report, Working for the Benefit of All Californians, produced by Program Planning and Evaluation. 

I'm asking you to join me and do three things to help support this unique campaign:

1. Save-the-Date: June 5—follow UC ANR on social media channels for updates and share what makes you proud to be part of the UC ANR team.
2. Consider making a personal gift on June 5 to your favorite statewide program, county or REC at ucanr.edu/bigdig
3. Invite your friends, family and network to join in supporting you and the work of UC ANR by making a gift. Donations of any size will have an immediate impact.

I've been so encouraged by the can-do spirit of our colleagues and volunteers in the face of adversity and uncertain times. The worst of circumstances often brings out the best in people. I know Big Dig Day will be another example of how together we can rise to the challenge.

Thank you,  

Glenda

P.S. – Download and print “Flat Happy McGivins,” our Big Dig Day mascot! Take Flat Happy with you to your garden, workspace, virtual club meetings, etc. and snap aselfie! Then post it on social media with a message that says, "I dig (INSERT PROGRAM NAME) because...(FILL IN THE BLANK!") #BigDigDay #DigDeep —and earn the chance to win a $50 gift card in a raffle.

Names in the News

Kron named north coast IPM advisor

Cindy Kron joined UC Cooperative Extension as area-wide IPM advisor for Sonoma, Napa, Mendocino and Lake counties in September 2019. 

Before joining UCCE, Kron studied the three-cornered alfalfa hopper as a research entomologist for USDA in their Crop Disease, Pests and Genetics research unit. She tested cover crop species as feeding and reproductive hosts of the three-cornered alfalfa hopper in addition to testing commercially available biocontrol agents against the different life stages of the treehopper. She collaborated with a UC Davis colleague to create a degree-day model that predicts the ideal timing to implement cultural control measures with the greatest impact on treehopper populations. 

Kron has researched a variety of insects including a two-year vineyard study on the population dynamics of Virginia creeper leafhopper, western grape leafhopper and variegated leafhopper. For her dissertation, she investigated the biology and behavior of the three-cornered alfalfa hopper and its relationship with vineyards. She also studied the effects of temperature on the developmental rate of the invasive European grapevine moth and reared brown marmorated stink bugs for USDA fumigation studies.

“My experiences have motivated me to help growers, stakeholders and the industry solve agricultural pest management problems through applied research and identifying IPM strategies and tactics that are economically feasible and implementable while having the lowest environmental impact,” Kron said.

Kron earned her bachelor's degree in viticulture and enology, with a minor in agricultural pest management, and her doctorate in entomology at UC Davis.

She is based in Santa Rosa and can be reached at ckron@ucanr.edu.

Nocco named UCCE specialist in soil-plant-water relations

Mallika Nocco joined UC ANR in September 2019 as a UC Cooperative Extension specialist in soil-plant-water relations, based in the Department of Land, Air and Water Resources at UC Davis.

After five years as a health care representative in the corporate world, Nocco decided to pursue her interest in soil, plants and the conundrum of sustainable agriculture.

She earned a Ph.D. in environment and resources and a master's degree in soil science at the University of Wisconsin-Madison in the Nelson Institute's Environment and Resources Program. She earned her bachelor's degree in cultural studies/comparative literature and philosophy from the University of Minnesota-Twin Cities.

Nocco is based at UC Davis and can be reached at manocco@ucdavis.edu. Follow her on Twitter @mallika_nocco.

Harper honored as Range Manager of the Year

The California-Pacific Society for Range Management honored John Harper, UCCE livestock and natural resources advisor for Mendocino and Lake counties, with its Range Manager of the Year Award.

“He has advanced an exceptional program of extension education and public service that has been exemplary in gathering and evaluating scientific information and extending information to the range livestock industry and agencies locally and statewide,” wrote Mel George, emeritus UCCE range specialist,in his letter nominating Harper for the award.

Early in his career, Harper helped local ranchers evaluate grazing management practices and develop ranch management plans to address water issues associated with grazing and rangelands in the early 1990s. He was instrumental in developing the Rangeland Watershed Program's Ranch Water Quality Planning Short Courses and associated educational materials that led to the development of water quality plans for more than 2 million acres by more than 1,000 ranchers in California, according to George. In 2012, the Western Extension Directors bestowed an Award of Excellence on the Rangeland Watershed Program.

An early adopter of social media for outreach, Harper developed the blog UCCE Livestock and Range Topics and integrated the use of Facebook, Twitter and LinkedIn into his suite of information delivery methods.  

In 2012 Harper became California's representative to the Rangeland Partnership, which is responsible for the Rangelands West and Global Rangelands website. He provided leadership to industry in the use of social media to communicate about rangelands and their management. 

Harper also improved access to university information and publications by the California Cattlemen's Association and other agricultural organizations. He has been developing new content, digitizing and archiving old publications and revamping the California Rangelands website and the UCCE Livestock & Range Beef Cattle web page.

Over the last few years, Harper has invested considerable time in economic development in Mendocino and Lake counties.

“He has been a central figure in the development of plans for a multi-species slaughterhouse to serve niche marketers on the north coast,” George wrote. “This would create jobs and strengthen the farm-to-consumer marketing of meat products. Likewise, he has worked with individuals to develop wool processing facilities and cheese making enterprises that will increase economic activity and potentially create jobs.”

For many years, Harper has organized what may be the only sheep shearing school in the U.S., creating new careers for the students while filling a need for sheep shearers. All 28 slots of his 2019 Beginning Sheep Shearing School were filled within 2 minutes of registration opening.

Harper received the award at the California-Pacific Society for Range Management Section Meeting Oct. 17.

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