Facebook
X (Twitter)
Reddit
Pinterest
Tumblr
Delicious
LinkedIn
StumbleUpon
Posts Tagged: Gerry Spinelli
Social media campaign shows how ANR is improving lives
To increase awareness of how UC ANR research and extension is improving life for Californians, Strategic Communications has been posting about UC Cooperative Extension activities across social media.
Inspired in 2022 by the state government boosting ANR's budget to allow the hiring of more than 100 academics and support staff, Doralicia Garay, social media strategist, wanted to show legislators and other Californians how they benefit from ANR.
“The ‘Improving Lives in California' campaign is designed to showcase ANR research as well as those who deliver it by featuring compelling content and UC Cooperative Extension advisors and specialists,” Garay said.
She targeted Californians who were interested in agriculture, pests, environment, wildfire, water, youth development, and nutrition with paid campaigns as well as regular posts on Facebook, Instagram, X (formerly Twitter) and LinkedIn.
Between March 2022 and December 2023, UC ANR's “Improving Lives in California” campaign has reached more than 600,000 people and more than 21,000 people have engaged with the posts by sharing, liking or commenting across all platforms.
“The per-post engagement rate averaged 3.5% across all social media channels, which is almost twice the average rate per post,” Garay said.
Key elements of the campaign:
- Employee spotlights: Through a series of engaging profiles, we highlight our extension experts' unique journeys and expertise. By featuring their skills and contributions to research projects, we humanize our staff and inspire a sense of connection with our online community.
Examples:
tinyurl.com/23bjz4xr Brooke Latack
tinyurl.com/yxbmybp5 Ian Grettenberger
tinyurl.com/rndcn6uz AtefSwelam
- Short videos: Bite-sized videos featuring Cooperative Extension advisors are intended to simplify complex research projects and explain their relevance to all Californians. It's also a great opportunity for our audiences to get a sense of our researchers' personality.
Examples:
tinyurl.com/mr46w65s Srabani Das
tinyurl.com/bdf68sh5 Ramiro Lobo
Series of videos: instagram.com/ucanr/reels/?hl=en
- Social media takeovers: We take our audience on a virtual tour behind the scenes of our research facilities. Through carefully crafted multimedia content, we share what makes research and extension centers and county office locations unique, and how the infrastructure enables scientists to bring innovation to life.
Example:
tinyurl.com/272xh9h7 South Coast REC
- Research impact stories: We bring our research to life by illustrating its real-world impact on California communities. Through compelling narratives, we demonstrate how the dedication of UC ANR employees to research translates into positive change with advancements in agriculture, wildfire mitigation, water issues and more.
Examples:
tinyurl.com/5y2vn4rs Hamutahl Cohen
tinyurl.com/2e3bafh3 Houston Wilson, Jhalendra Rijal and David Haviland
- Interactive Q&A sessions: Live Q&A sessions on social media platforms encourage direct interaction between our experts and online audiences. Although social media reach has recently dipped for this type of content on Facebook, we successfully engaged with our Facebook audience in 2022 during a nutrition Q&A by retaining 80% of our live audience from start to finish.
Example:
tinyurl.com/52e7jy6s Mary Blackburn, JavierMiramontes andAba Ramirez
- Employee-generated content: Encouraging employees to share their own perspectives, experiences and insights on social media platforms promotes a sense of ownership and inclusivity. It also creates a vibrant online community that encourages our audiences to participate in conversations about research initiatives.
Example:
tinyurl.com/587jcxvf GerrySpinelli
- Hashtag campaign: "#ImprovingLivesinCA is a unique campaign hashtag that serves as a unifying element, allowing us to gather user-generated content and track the campaign's reach and engagement.
“By strategically highlighting our employees in the narrative of our research efforts, #ImprovingLivesinCA strengthens the UC ANR brand identity and positions our organization as a collaborative partner at the forefront of innovation,” Garay said. “This campaign represents a comprehensive approach to leveraging the power of social media to drive reach and engagement and serve our online community.”
You can follow UC ANR on Facebook, Instagram, X (formerly Twitter),LinkedIn and YouTube.
Names in the News
Spinelli named UCCE horticulture advisor
Gerardo Spinelli joined UC Cooperative Extension in San Diego County as a production horticulture advisor on Oct. 12, 2020. He will work with nurseries, floriculture and controlled environment plant production.
Prior to joining UCCE San Diego, Spinelli worked for the Resource Conservation District of Santa Cruz county since 2015 in irrigation and nitrogen management for strawberry and lettuce. He collaborated with Michael Cahn, UCCE advisor and technical expert for the Pajaro Valley Water Management Agency's conservation program, to promote the adoption of CropManage to optimize nitrogen and irrigation in Santa Cruz and Monterey counties.
He has also worked on nutrient and pest management in vegetables, lettuce hydroponic production and anaerobic soil disinfestation in banana at University of Hawaii, Manoa, and was a UCCE farm advisor for irrigation and vegetables in Stanislaus County. He also worked in Honduras on an irrigation development project providing technical assistance for smallholder corn and watermelon growers, and in London designing and installing landscape irrigation systems. He also lived in Lebanon, where he introduced integrated pest management in apple and olive production, rebuilt irrigation channels for tobacco and vegetable growers, began a queen bee breeding program and built sewage lines for the Wavel refugee camp.
Spinelli grew up in Italy on an olive and vegetable farm on the hills overlooking Florence and is fluent in Italian, English, French and Spanish.
He earned a B.S. in agronomy, an M.S. in tropical agriculture at the University of Florence, and a Master of International Agricultural Development and Ph.D. in horticulture and agronomy at UC Davis, focusing on plant physiology and water stress in almond orchards.
Spinelli is based in San Diego and can be reached at (858) 822-7679 and gspinelli@ucanr.edu.
Amaral named pomology, water and soils advisor
Douglas Amaral joined UCCE in Kings and Tulare as pomology, water and soils advisor on Oct. 1, 2020.
Before joining UCCE, Amaral was a project scientist and postdoctoral researcher in the Department of Plant Sciences at UC Davis. His research has focused on the physiology and biochemistry of plant nutrient uptake, and molecular and genetic aspects of nutrient acquisition and tolerance in citrus, almonds, pistachios and other crops.
Amaral, who was born and raised in Brazil, is fluent in Portuguese and English. He earned a Ph.D. in plant and soil sciences at the University of Delaware, an M.S. in plant nutrition and soil fertility at Federal University of Lavras, Brazil, and a B.S. in biological sciences at University Center of Lavras, Brazil.
Amaral is based in Hanford and can be reached at (559) 852-2737 and amaral@ucanr.edu.
UCCE poster, newsletters win NACAA awards
Three California state winning entries received national recognition at the recent annual meeting and professional improvement conferences of the National Association of County Agricultural Agents (NACAA) held virtually in late September and early October.
Michael Rethwisch, UCCE field crops advisor for Riverside County, and student assistant Kassandra Allan won a national NACAA award for their applied research poster, “Dingy cutworm pheromone lures are not highly attractive to the closely related granulate cutworm.” Rethwisch was also selected to give a presentation on comparative insecticide efficacy for lygus bug control.
The UC Dairy Newsletter was a national finalist entry and western regional winner in the Team Newsletter competition. UCCE advisors Jennifer Heguy, Daniela Bruno, Joy Hollingsworth and Betsy Karle collaborate on the newsletter.
The University of California Cooperative Extension Subtropical Horticulture News by Sonia Rios, UCCE subtropical horticulture advisor for Riverside and San Diego counties, was the western regional winner for individual newsletter.
CAPCA honors Wilen for "Outstanding Contribution to Agriculture"
Cheryl Wilen, UCCE integrated pest management advisor emeritus for San Diego, Orange and Los Angeles counties, received the 2020 Outstanding Contribution to Agriculture award by the California Association of Pest Control Advisers (CAPCA).
The Outstanding Contribution to Agriculture award recognizes individuals or organizations that have made a significant contribution to California agriculture. The former leader of UC ANR's Endemic and Invasive Pests and Diseases Strategic Initiative is known for her research and development of integrated pest management strategies for the turf, ornamental horticulture and nursery industries. Over the course of her career, Wilen has helped reduce the use of toxic pesticides, cut the cost of pest control and promote the use of environmentally sound methods in production.
Wilen, who retired from her 25-year UC ANR career in July, received the award during CAPCA's virtual annual conference on Oct. 12. She is currently on recall to serve as interim director for UCCE in San Diego.
4-H Youth Retention Study Team receives national award
The 4-H Youth Retention Study Team received the National Association of Extension 4-H Youth Professionals' “Susan Barkman Award for Research and Evaluation” Oct. 20, during the association's virtual conference.
The Youth Retention Study examined the retention and drop-out rates (nearly 50%) of first year 4-H members over a seven-year period to understand why youth leave the 4-H program. They found a lack of communication and the inability to understand and navigate the 4-H program contributed to attrition. These findings led to development of a handbook for families to navigate the 4-H program and a Project Leader Checklist for implementing the 4-H project experience.
While the study focused on California, the team has engaged multiple states in an effort to document the national scope of this issue, and used the data to develop tools and strategies for addressing and extending that information through peer-reviewed articles, workshops and training.
The Youth Retention Study Team includes
- JoLynn Miller, UCCE advisor for the Central Sierra
- Kendra Lewis, University of New Hampshire State Specialist for Youth & Family Resiliency and former UCCE academic coordinator for evaluation for UC ANR Statewide 4-H Youth Development Program
- Marianne Bird, UCCE advisor for the Capital Corridor
- John Borba, UCCE advisor in Kern County
- Claudia Diaz-Carrasco, UCCE advisor for Riverside and San Bernardino counties
- Dorina Espinoza, UCCE advisor for Humboldt and Del Norte counties
- Russell Hill, UCCE advisor for Merced, Mariposa and Madera counties
- Car Mun Kok, UCCE advisor for Lake and Mendocino counties
- Sue Manglallan, UCCE advisor emeritus in San Diego County
- Kali Trzesniewski, UCCE specialist in UC Davis Department of Human & Community Development
Ronald becomes first woman to receive World Agriculture Prize
Pam Ronald, a UC Davis distinguished professor, whose work has revolutionized plant molecular genetics, has become the first woman to receive the World Agriculture Prize.
Ronald is recognized for her history of major discoveries in plant molecular genetics. In 1995, she isolated a key immune receptor that revealed a new mechanism with which plants and animals detect and respond to infection. Her discovery in 2006, with UC Davis plant scientist David Mackill, of a rice submergence tolerance gene facilitated the development of high-yielding, flood-tolerant rice varieties that have benefited millions of farmers in South and Southeast Asia.
The award ceremony will be virtually held at 5 p.m. on Nov. 30 from Nanjing Agricultural University, Jiangsu Province, China.
Read the full story by Amy Quinton at https://caes.ucdavis.edu/news/plant-pathologist-pamela-ronald-named-gchera-world-agriculture-prize-laureate.
'We are UC ANR' public awareness campaign launches
A month-long public awareness campaign titled "We are UC ANR" launched June 1. The campaign was designed to help those who have struggled to wrap their arms around all that UC ANR does. It features two new website products: A three-minute video that explains UC ANR's origins and current activities, and an interactive map that shows the locations of UC ANR programs across the state.
The communications team is asking everyone – UC ANR staff and academics, farmers, 4-H members, volunteers, agency representatives and all other stakeholders – to share their ANR stories through social networks, with the hashtag #WeAreUCANR. To make this easy, the team developed a toolkit that includes sample posts and tweets, images, short video trailers and messaging.
We are all problem-solvers, catalysts, collaborators, educators and stewards of the land. UC ANR is a bridge between the people of California and trusted, science-based answers to everyday questions. Please help us bring UC ANR alive to current and future stakeholders.
We are UC ANR webpage (with video and map)
We are UC ANR social media toolkit
Names in the News
Macon named livestock and natural resources advisor
Macon, who operates a small-scale commercial sheep enterprise near Auburn, brings a combination of hands-on livestock production experience and applied scientific research and education/outreach experience.
Having been the herdsman at the UC Sierra Foothill Research and Extension Center, and most recently serving as an associate specialist for rangeland science and management in the UC Davis Plant Sciences Department, Macon is a familiar face to many in ANR. He is currently collaborating on a variety of research efforts, including on-ranch impacts, management and planning horizons following California's historic drought. He has also led producer enrollment, data collection and grazing-water-nutrient management tracking for a statewide integrated research and extension project on irrigated pasture. He is also leading a long-term project that will quantify direct and indirect impacts from predators on rangeland livestock operations across northern California.
Macon has also worked for the Natural Resources Conservation Service and the California Cattlemen's Association, and was the founding executive director of the California Rangeland Trust. He is currently the vice president of the California Wool Growers Association and is a past president of the California-Pacific Section of the Society for Range Management.
Macon earned a Master of Agriculture in integrated resource management from Colorado State University and a Bachelor of Science in agricultural and managerial economics from UC Davis.
“I have finally recognized that the parts of my earlier jobs that I most enjoyed involved the things I'll be doing on a daily basis as a farm advisor - teaching and doing research,” Macon wrote in his Foothill Agrarian blog. “Along with raising sheep, I feel as though I've finally figured out what I'm supposed to do in life!”
“I have enormous shoes to fill - Roger Ingram and Glenn Nader, who have proceeded me in these four counties, were incredibly productive and successful advisors.”
Macon will be based in the Auburn office and can be reached at (530) 889-7385 and dmacon@ucanr.edu. Follow him on Twitter at @flyingmulefarm and Instagram at @flyingmule.
Spinelli named vegetable and irrigation advisor
Before joining UCCE, Spinelli had worked as agricultural specialist for the Resource Conservation District of Santa Cruz County since 2015. He performed irrigation system evaluations, implemented an irrigation water and soil moisture monitoring project, and provided recommendations for irrigation management and improvements in irrigation systems, assisting the strawberry, lettuce, apple, vegetable and blackberry industries.
From 2010 to 2015, Spinelli was a graduate student researcher in the Plant Sciences Department at UC Davis, where his research focused on water stress and water use at the leaf and canopy level in almond orchards in California.
Spinelli grew up on an olive and vegetable farm on the hills overlooking Florence, Italy. He left Italy in 2007 to work in Honduras on an irrigation development project providing technical assistance for smallholder corn and watermelon growers, and in London designing and installing landscape irrigation systems. He also lived in Lebanon, where he introduced integrated pest management in apple and olive production, rebuilt irrigation channels for tobacco and vegetable growers, implemented a queen bee breeding program and built sewage lines for the Wavel refugee camp. In addition to English, he speaks French, Italian and Arabic.
Spinelli earned a Ph.D. in horticulture and agronomy and a M.S. in international agricultural development from UC Davis and a M.S. in tropical agricultural development and a B.S. in agricultural sciences and technologies from the University of Florence, Italy.
Based in Modesto, he can be reached at (209) 525-6806, (530) 304-3738 (cell) and gspinelli@ucanr.edu.
Vela to lead News and Information Outreach in Spanish
Before joining UC, Vela was the news director and main anchor for KVER-TV Univision in Palm Springs. Vela launched his journalism career in the third grade by starting a school newspaper in Ciudad Juarez, Mexico. He was the news correspondent for Univision News in Los Angeles bureau for over 10 years, then moved to San Diego where he was the news anchor/producer for the Univision affiliate for 14 years. In 2014, Vela moved to his hometown of El Paso, Texas, to be the news anchor/producer for KTDO-Telemundo 48.
In 1992, he won an Emmy for his story about a Latino family coping with their last days before dying of AIDS and preparing their children for their loss. In 2005, Vela received an Emmy for a news feature, “Los Trovadores del Siglo 21.”
In 2001, Hispanic Business Magazine named Vela one of the 100 most influential Hispanic journalists in the country for his journalistic vision to voice the needs of the Hispanic community in San Diego. He expanded his commitment to the community by writing a weekly column for the El Latino newspaper about issues pertinent to Hispanics in San Diego. In 2004, The San Diego Press Club honored his newspaper column and morning radio talk show, Voces de San Diego, which had been on the air only a few months, and he was named one of the 10 most influential Latinos in San Diego by Tijuana's Frontera newspaper.
On Feb. 28, 2006, the City of San Diego honored him with a proclamation of “Ricardo Vela Day” for his contributions to the Latino community through his radio show.
Vela earned a bachelor's degree in business administration at Instituto Tecnologico de Ciudad Juarez, Mexico, and a bachelor's degree in mass communications/journalism at the University of Texas at El Paso. He also studied film and video at the Art institute in Chicago.
Vela is based at the Rubidoux Building in Riverside and can be reached at (951) 781-2151 and ricardo.vela@ucr.edu.
ANR women graduate from UC Women's Initiative Program
They were among a group of mid-career women, both staff and faculty, selected from all UC locations to participate in this special program created to improve the professional development and advancement of women at UC.
The four-session program was designed by the Systemwide Advisory Committee on the Status of Women and UC Systemwide Talent Management, and delivered by CORO, a nonprofit leadership development organization.
- Cultivate a vibrant, professional network of women that spans the UC system
- Give women access to top UC leaders—women and men—so they can interview and learn from them about their diverse leadership approaches and journeys
- Strengthen participants' skills and confidence through hands-on practice with a range of tools and skills in the areas of:
- Professional development and impact
Robin Sanchez - Strategic relationship building
- Developing and delivering a compelling narrative regarding one's professional accomplishments and vision
- Negotiating at work
- Peer coaching
The program is designed for mid-career women, both faculty and staff, who demonstrate the potential to advance their careers at UC. Last year, Katherine Webb-Martinez and Tunnyalee Martin participated in the training.
For more information about the program, visit the UC Women's Initiative website at http://ucop.edu/human-resources/womens-initiative.
Van Eenennaam tapped for national research strategy
The National Academies of Sciences, Engineering and Medicine sought nominations for scientific leaders across various disciplines to be part of an activity that will develop a compelling strategy for food and agricultural research for the next decade and beyond. Nominations were sought for transformational thinkers across the scientific enterprise (including but not exclusively limited to the agricultural sciences) to be considered for the study committee. These include individuals on the frontier of scientific disciplines that would be of value but are not traditionally associated with food and agriculture.
In addressing its statement of task, the study committee will offer a strategic and ambitious view of the opportunities for fundamental and applied interdisciplinary research that is both grounded by a deep scientific understanding of food and agricultural challenges and elevated by the breakthrough potential of insights and tools from newly converging disciplines in the food and agriculture setting.
Susan Wessler, the Neil A. and Rochelle A. Campbell Presidential Chair for Innovations in Science Education and distinguished professor of genetics at UC Riverside, is co-chair of the committee.
For more information about the study, visit http://nas-sites.org/dels/studies/agricultural-science-breakthroughs/who-we-are-agriculture-breakthroughs/committee.
UC ANR's Strategic Plan has its own website
- Direct link: http://ucanr.edu/sites/anrstaff/2016-2020_Strategic_Plan/
- “Squished” link: http://ucanr.edu/strategicplan
- Mini URL: http://ucanr.edu/p/58630
- Keyword search of any ANR website for "strategic plan."
The website is designed to give UC ANR academics and staff updated information on the plan and its ongoing implementation, and their role in reaching the plan's goals. It's also a place where stakeholders can offer feedback to leadership. Please let your stakeholders know about the site.
For more information about the Strategic Plan, read AVP Wendy Powers' blog post Updates on implementation of the strategic plan.
