Posts Tagged: Big Dig Day

Dig into the Big Dig Campaign-In-A-Box toolkit

Your Campaign-In-A-Box toolkit is available to begin promotions for Big Dig Day, ANR's statewide giving day, on June 4. 

Check out these resources in the Campaign-In-A-Box:

• Save-the-date flyers for each program
• Peer-to-peer templates: Want to invite your friends/family/colleagues to support you and donate to your campaign, but don't know how to ask? Use a template to send a personal email or social media post!
• Press release template: Send to your local media outlets for additional promotion

Happy McGivins is our Big Dig Day mascot. You will find a "Flat Happy" cut out in the toolkit. Take Flat Happy with you to your garden, workplace, virtual club meetings, etc. and snap a selfie! Then post it on social media with a message that says, "I dig (INSERT PROGRAM NAME) because...(FILL IN THE BLANK!") #BigDigDay #GiveBack

Webinar recordings: 

ANR: "Big Dig Day & Social Media: Strategies for Success"

4-H: "Big Dig Day & Social Media: Strategies for Success"

Master Gardener: "Big Dig Day & Social Media: Strategies for Success"

If you have questions, contact Emily Delk, director of annual giving, at eddelk@ucanr.edu or (916) 564-4862.

Start planning for Big Dig Day June 4

Big Dig Day is June 4. The 24-hour online fundraising campaign is an opportunity to collect supplemental support for UC ANR programs and research. 

In an effort to better communicate campaign plans and resources with participants, UCCE offices, RECs, programs and clubs are asked to register. Registered Big Dig Day participants will receive The Scoop e-newsletter with campaign updates and links to webinars and tools.

Register by filling out this 3-minute survey.

On May 3, the Big Dig toolkit will be available on Box.

Happy McGivins is our Big Dig Day mascot. You will find a "Flat Happy" in the toolkit that can be printed. Take Flat Happy with you to your garden, workplace, virtual club meetings, etc. and snap a selfie! Then post it on social media with a message that says, "I dig (INSERT PROGRAM NAME) because...(FILL IN THE BLANK!") #BigDigDay #GiveBack

On May 5, at 12 noon, there will be a Master Gardener webinar "Big Dig Day & Social Media: Strategies for Success."

If you have questions, contact Emily Delk, director of annual giving, at eddelk@ucanr.edu or (916) 564-4862.

Donors dig deep to give UC ANR $99,000 for Big Dig Day

BIG congratulations! Together we raised over $99,000 in new support across the state with our second annual Big Dig Day campaign. This is an increase of more than three times the individual giving tally from last year. In these unprecedented times, this show of support demonstrates the impact UC ANR is having in our communities and the value that donors place on our work.

More than $82,000 of support was designated to 50 counties and research and extension centers. We received 843 gifts from 738 donors.

We thank all of our donors for their participation, which extends our reach and helps us fulfill our mission for a healthier California. Please view our thank you video and share it with your contacts!

The following are the top recipients of Big Dig donations.

Top 5 counties:

1.   San Luis Obispo

2.   Sonoma

3.   Contra Costa

4.   Orange

5.   Sacramento

Top 5 programs:

1.   UC Master Gardeners

2.   California 4-H

3.   UC ANR

4.   UCCE

5.   California Naturalists

Find your 2020 gift reports by county and by program at https://ucdavis.box.com/s/opup3bdtb98nrntqzzxs6s5pjb6h3b6r.

Happy McGivins thanks you for sharing your Dig Deep messages! With several outstanding entries in these counties, Happy is sending gift cards to these winners!

1.   Lauren Hull, UC Master Gardeners

2.   Ventura County, 4-H

3.   Stanislaus County, MG

4.   San Mateo/San Francisco, 4-H

Show your UC ANR pride on Big Dig Day, June 5

Greetings! I'm reaching out to you in preparation for our UC ANR divisionwide, online fundraising event: Big Dig Day on June 5.

In times of crisis, and beyond, it's important to share that the work of UC ANR is critical; Big Dig Day is an opportunity to highlight our work and seek philanthropic support from the community. If you need examples of the impact ANR has, see the recently completed 2019 Annual Report, Working for the Benefit of All Californians, produced by Program Planning and Evaluation. 

I'm asking you to join me and do three things to help support this unique campaign:

1. Save-the-Date: June 5—follow UC ANR on social media channels for updates and share what makes you proud to be part of the UC ANR team.
2. Consider making a personal gift on June 5 to your favorite statewide program, county or REC at ucanr.edu/bigdig
3. Invite your friends, family and network to join in supporting you and the work of UC ANR by making a gift. Donations of any size will have an immediate impact.

I've been so encouraged by the can-do spirit of our colleagues and volunteers in the face of adversity and uncertain times. The worst of circumstances often brings out the best in people. I know Big Dig Day will be another example of how together we can rise to the challenge.

Thank you,  

Glenda

P.S. – Download and print “Flat Happy McGivins,” our Big Dig Day mascot! Take Flat Happy with you to your garden, workspace, virtual club meetings, etc. and snap aselfie! Then post it on social media with a message that says, "I dig (INSERT PROGRAM NAME) because...(FILL IN THE BLANK!") #BigDigDay #DigDeep —and earn the chance to win a $50 gift card in a raffle.

UC ANR supporters give over $85,000 on #GivingTuesday

Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a tremendous success.

“We surpassed our goal of $60,000, raising $85,168,” said Mary Maffly Ciricillo, director of Annual Giving and Individual Gifts. “This is close to a 24 percent increase over last year's Giving Tuesday total of $68,322.”

As an added incentive to potential donors, ANR received over $37,000 in donations toward match challenge funds supporting all of UC ANR programs.

The California 4-H Foundation alone brought in over $32,000. Compared to 2016, there was a 250 percent increase in giving to UC ANR programs – including Master Gardeners, Master Food Preservers, IPM, the REC System, and county offices – totaling over $15,000.

The number of gifts received also rose, from 224 gifts in 2016 to 318 gifts this year. “We even received a gift designated to urban horticulture!” Ciricillo said.

In addition to raising money, the #GivingTuesday social media campaign helped raise the visibility of ANR programs. The Master Gardener Program team made a video of the unselfies posted on social media by their supporters: https://www.youtube.com/watch?v=xI_tVcNhBcQ.

“We appreciate everyone's cooperation in this fundraising effort and hope we can continue to build on our success for the next #GivingTuesday,” Ciricillo said. “These private funds will help us expand UC ANR's reach.”

Below is a list of funds donors selected to receive Giving Tuesday their gifts:

ANR - Master Gardener Annual Giving Fund

Alameda County Master Gardener Endowment Fund

Elkus Ranch Fund

San Mateo - 4-H Program - Various Donors

Statewide Master Gardener Endowment Fund

Sacramento County UCCE - Master Gardener Fund

Los Angeles County UCCE Fund

Orange County UCCE Fund

El Dorado County UCCE - Rangeland Fund

San Mateo/San Francisco UCCE - Master Gardener Fund

ANR - Giving Tuesday Match Fund

San Mateo County UCCE - MG Greenhouse

KREC - Kearney REC - Fund

SFREC - Sierra Foothill Research and Extension Center Fund

Sonoma County UCCE - Citizen Science Projects

"urban horticulture"

Los Angeles County UCCE - Master Gardeners

LREC - Lindove Field Station

El Dorado County UCCE - Master Gardeners - Various Dnrs

San Mateo/SF UCCE - Master Food Preserver

Fresno County UCCE

4-H Undesignated

"REC System"

Riverside County UCCE - Master Gardeners

Sutter-Yuba Counties UCCE - Master Gardeners

Merced County UCCE - Master Gardener Fund

UC California Naturalist Program

Ventura County UCCE - Master Gardener Fund

HREC - Hopland REC - Fund

"Marin Master Gardeners Opportunity Fund"

IPM - Program Fund

4-H Foundation UC Donor Funds

DREC - Desert REC FARM SMART Fund

Merced County Agriculture Extension and Research Endowment

Alameda County UCCE - Master Gardeners

UCCE Master Gardeners of Orange County

Orange County UCCE - Master Food Preserver Fund

Kern - 4-H Program - Various Donors

Colusa County UCCE - Master Gardener Program

Central Sierra - UCCE

Ventura County UCCE Fund

"Ventura County Master Gardeners"

San Joaquin County UCCE - Master Gardener Fund

ANR - California Naturalist Scholarship Fund

Statewide Program - Nutrition, Family and Consumer Sciences Program

ANR Informatics and GIS Fund

Nutrition Policy Institute General Fund

Plumas County UCCE - Project Learning Tree

ANR - Master Food Preservers Fund

California Institute for Water Resources

San Mateo County UCCE Fund

Santa Barbara County 4-H - Various Donors

Contra Costa County UCCE Fund

 

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