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Posts Tagged: Brand Toolkit
Tools to tell the ANR story
A new communications toolkit is available to support you in communicating the value of UC ANR and promoting your work. Topics addressed by the toolkit will be continually refined and updated (It's a work in progress).
The branding section offers an overview of brand basics for UC ANR, information and resources for branded photography and videography, and writing and visual style guides. The visual style guide will be fully refreshed by the end of January; please contact Strategic Communications with visual style questions in the meantime.
The public relations section contains a media training request form, templates for writing press releases, and best-practice information for media and government relations. There is also a page on crisis communications.
The social media section covers policy and guidelines, resources, a list of ANR platforms to follow and sample posts.
The web communications section offers information and resources for effective web design, accessibility and search engine optimization as well as links to SiteBuilder training resources.
The Spanish resources page is your guide for working with the News and Information Outreach in Spanish (NOS) team to communicate with the Spanish-speaking community as well as underserved populations.
The section on working with Strategic Communications explains “who to contact for what” and offers content development and promotion tools as well as information on partnering with us to tell your story.
The toolkit contains multiple links to the Learning and Development site, a go-to resource for many of these topics, with the goal of making it easy to find what you're looking for.
Strategic Communications will continue to add resources (especially training resources, policy updates and visual style guidance) to the toolkit over time. We welcome your suggestions and questions.
'We Are UC ANR' items added to Brand Toolkit
“The flyers have a choice of four different front page images, the copy is the same on all four,” said Cynthia Kintigh, marketing director. “The We Are UC ANR video is a great three-minute explainer about who we are and what we do, told in beautiful images of ANR folks in the field.”
Sharing the page with the flyers is a link to the online version of the Annual Report Snapshot – with robust features like maps and embedded links to academic profiles.
“This is a great link to share with constituents and decision makers,” Kintigh said of the Annual Report Snapshot.
UC Merced chancellor, 4-H’er and VP discuss community outreach with regents
UC VP Glenda Humiston, 4-H member Melina Granados of Riverside County and UC Merced Chancellor Dorothy Leland gave the UC regents a presentation about UC ANR's community outreach and impact. The Public Engagement & Development Committee meeting was held at the UCSF–Mission Bay Conference Center on Jan. 24, 2018, in San Francisco.
Opening the discussion, Humiston gave an overview of ANR, explaining that for 150 years ANR has been bringing the power of UC directly to the people in all California counties. Melina, who was born in Mexico, talked about her role as president of the Eastside Eagles 4-H club and what she has learned. Leland described joint projects between UC Merced and ANR in climate adaptation, nutrition and drone technology research.
Watch the 25-minute recording of the UC ANR presentation to the regents below, or visit https://youtu.be/ptFS8HwlsjE.
AI can help growers more precisely manage their fields, Humiston tells Little Hoover Commission
Artificial intelligence, or AI, can improve precision agriculture by using sensed environmental data to “learn” and continually adapt, VP Glenda Humiston told the Little Hoover Commission at a hearing in Sacramento on Jan. 25.
The Little Hoover Commission is reviewing the impacts of artificial intelligence. While there is no singular definition, artificial intelligence encompasses a broad range of technologies that seek to approximate some aspect of human intelligence or behavior.
Throughout its study, the commission will consider the potential policy role of California state government in areas such as regulation, workforce development and retraining.
Humiston was asked to give a statement on the impacts of artificial intelligence in the agricultural sector.
“California's working landscapes face some critical challenges; among those are drought, climate change, air quality, soil health, pests, pathogens and invasive species,” she said. “Additionally, rural/urban conflicts and urban sprawl continue to reduce available farm land and make viability of food production more difficult.
“Of importance to today's hearing, California's labor-intensive crops are facing increasing difficulty accessing necessary labor – both skilled and unskilled. This situation has led growers and universities to seek solutions through mechanization, automation and other new technologies.”
She sees opportunities in precision agriculture for growers and ranchers to more precisely manage their operations by using site- and crop-specific data gathered by new technologies.
“Artificial intelligence improves this further by using the sensed environmental data to ‘learn' and continually adapt to ever-changing conditions as it receives data that strengthens the computer's ‘intelligence,'” she said.
Humiston also outlined some of the challenges to harnessing the power of AI for agriculture.
“Artificial intelligence is extremely difficult in agriculture because of the huge amount of variability in environmental conditions across a single field,” she said. “This requires many sensors, complex algorithms, and large real-time data processing – all integrated and working together to inform decisions and actions.”
In a 2014 Pew Research Center survey, the vast majority of the 1,896 experts anticipated that robotics and artificial intelligence will “permeate wide segments of daily life by 2025.” The commission's artificial intelligence project will investigate the shape and speed of these changes in California and in society.
Through its public process, the commission intends to study the key challenges of artificial intelligence in California, its economic implications and how it can be used to solve societal ills. The commission will review issues such as justice, equity, safety and privacy. The project will consider recent studies on workforce impacts, which could include both job creation and job displacement. Possible mitigations and worker protections will be discussed as will examples of efforts to plan and prepare for innovations and labor transformations.
To read Humiston's full testimony to the Little Hoover Commission, visit http://www.lhc.ca.gov/sites/lhc.ca.gov/files/CurrentStudies/ArtificialIntelligence/WrittenTestimony/HumistonJan2018.pdf.
Names in the News
Cathryn “Katie” Johnson joined UCCE on Jan. 2, 2018, as an area nutrition, family and consumer sciences advisor for the Central Sierra Multi-County Partnership serving El Dorado, Amador, Calaveras and Tuolumne counties. The long-time resident of the Sierra foothills is passionate about developing an integrated approach to fighting chronic disease and improving community nutrition in the region.
Prior to joining UCCE, Johnson had been a health educator for the Stanislaus County Health Services Agency, Public Health Division, since January 2017. There, she worked on policy, systems and environmental change strategies, program planning and local evaluation for the SNAP-Ed/NEOP (Nutrition Education & Obesity Prevention) program, and served as the WIC (Women, Infants & Children) regional breastfeeding liaison.
From 2015 to 2016, Johnson held the positions of communication evaluation and development consultant and staff research assistant at the UC Merced Communication, Culture and Health Research Lab. At UC Merced, she contributed to strategic communications and formative evaluation for the CDC-funded PICH (Partnerships to Improve Community Health) project and coordinated community-engaged research on Merced residents' perceptions of health and safety. Previously, Johnson helped to manage small farms in Northern California and New Mexico, growing fruits and vegetables for sale at local markets. Johnson is also an international board-certified lactation consultant and has counseled breastfeeding families.
She earned a master of public health degree (with a concentration in public health nutrition) from UC Berkeley and a B.A. in environmental studies from Wellesley College.
Johnson is based in San Andreas and can be reached at (209) 754-6476 and ckrjohnson@ucanr.edu.
Laurent Ahiablame joined ANR as the UC Cooperative Extension director and water quality and management advisor in San Diego County on Dec. 18, 2017.
Ahiablame's research activities integrate environmental observations and computer modeling supported by ArcGIS to advance understanding of the fate and transport of water and related constituents across various spatial and temporal scales.
Prior to joining UCCE, Ahiablame was an assistant professor in the Department of Agricultural and Biosystems Engineering at South Dakota State University from 2014 to 2017. From 2013 to 2014, he was an assistant professor in the Department of Civil Engineering at Southern Illinois University Edwardsville.
Ahiablame earned a Ph.D. and a M.S. in agricultural and biological engineering from Purdue University and a B.S. in bioenvironmental engineering from North Carolina Agricultural and Technical State University.
Ahiablame can be reached at (858) 822-7673 and lmahiablame@ucanr.edu.
Kari Arnold joined UCCE as an area orchard and vineyard systems advisor in Stanislaus and San Joaquin counties on Nov. 1, 2017.
Prior to joining UCCE, Arnold was a postdoctoral researcher in the Department of Plant Pathology at UC Davis, where she participated in a statewide extension and outreach program involving viruses in grapevines and the certification program, collaborated with county viticulture advisors and industry leaders to facilitate grower workgroups for regional management of grapevine viruses, and provided presentations at grower meetings.
As a graduate student researcher from 2011 to October 2016, Arnold participated in individual grower meetings and surveys, facilitated and collaborated with a grower workgroup for areawide disease management in Napa vineyards, and conducted statistical characterization of spatial and temporal patterns of insect-vectored plant viruses. From 2009 to 2011, Arnold also worked as a staff research associate and nursery technician for Foundation Plant Services at UC Davis, where she provided employee training; worked on team oriented projects; provided tours, conducted virus indexing, and collected and analyzed data.
Arnold completed an M.S. and a Ph.D. in plant pathology from UC Davis and a B.S. in horticulture from the University of Nebraska – Lincoln.
Based in Modesto, Arnold can be reached at (209) 525-6821and klarnold@ucanr.edu. Follow her on Twitter @KariDigsPlants.
Farzaneh Khorsandi Kouhanestani joined UCCE on Sept. 1, 2017, as an assistant agricultural safety and health engineer specialist in the Department of Biological and Agricultural Engineering at UC Davis.
Prior to joining UCCE, Khorsandi Kouhanestani worked as research assistant and Ph.D. student at the University of Tennessee, Knoxville. Her research is mainly related to agricultural machine design and evaluating the performance of the designed machines both experimentally and theoretically. The designed systems in the Ph.D. project were related to agricultural machinery safety. During her M.S. work, she designed, manufactured and evaluated the performance of a hand-held fruit harvester, a catch frame and a fruit sorter. After completing her M.S., she was a design engineer for an agricultural machinery design company, working on several design projects including a granule spreader, feed cutter and mixer and hay harvester.
Khorsandi Kouhanestani earned a B.S. in mechanics of agricultural machinery engineering in Iran, an M.S. in mechanics of agricultural machinery engineering from Shiraz University, Iran, and a Ph.D. in biosystems engineering from the University of Tennessee, Knoxville.
Khorsandi Kouhanestani is based at UC Davis and can be reached at (530) 752-7848 and fkhorsandi@ucdavis.edu.
California Safe Soil and Pramod Pandey, UCCE specialist in UC Davis School of Veterinary Medicine, were among 13 California organizations that received the state's highest environmental honor, the Governor's Environmental and Economic Leadership Award (GEELA), in a ceremony at the California Environmental Protection Agency in Sacramento on Jan. 17.
The award recognizes the public-private partnership and collaborative research among California Safe Soil, the UC Davis School of Veterinary Medicine and the California Department of Food and Agriculture to recycle organic food waste into fertilizer and feed for agricultural use.
California Safe Soil has a proprietary new technology – enzymatic digestion – to recycle organic biomass. However, they had to prove that recycling food into fertilizer and feed can be done safely, without foodborne pathogens.
California Safe Soil worked with Pandey to conduct pathogen challenge research. Annette Jones and Douglas Hepper at CDFA and Bart Weimer, professor in the School of Veterinary Medicine, and Glenn Young, professor in the Department of Food Science and Technology, helped formulate the pathogen challenge test, which provided the scientific results needed to allow CDFA to issue an operating license for the enzymatic digestion.
Pandey's research, which was published in a peer-reviewed journal, proved that California Safe Soil's method for recycling organic food waste into fertilizer and feed is based on robust science and technology.
GEELA recipients are chosen from five categories including climate change, ecosystem and land-use stewardship, environmental education, sustainable practices and waste reduction.
Trevor Suslow, UC Cooperative Extension specialist in the Department of Plant Sciences at UC Davis and director of the Postharvest Center, received the 2017 Valley of the World Education Award given by the National Steinbeck Center in Salinas. The center established its Valley of the World Awards to honor key figures in the Salinas Valley agricultural industry.
“In the spirit of John Steinbeck's writings, the education award recognizes an individual who through his or her teaching and efforts has inspired and nourished a lifelong love of learning,” the center says on its website.
In presenting the award, the center described Suslow as having “one of the most active extension education and outreach programs” among extension specialists.
“Conservatively, he has provided over 1,500 local, state, national and international technical, extension education, training and outreach presentations on crop protection, soil and phyllosphere microbiology, biotechnology, fresh and fresh-cut produce quality systems, and microbial food safety of fresh produce,” the center wrote.
Soule named one of Top 20 under 40 in SLO
The San Luis Obispo Tribune has chosen Katherine Soule, UC Cooperative Extension director and advisor in San Luis Obispo and Santa Barbara counties, as one of its Top 20 under 40. The Tribune's annual competition recognizes young professionals “who are making significant contributions in the fields of health care, business, law, government and the nonprofit sector. Not only have they demonstrated excellence in their careers, they also have shown a profound commitment to public service.”
In the news article announcing the winners, the newspaper says that Soule has earned state and national recognition for improving community health and increasing diversity in youth participation.
“As the extension's youth, families and communities advisor for the last several years, Soule developed new 4-H programs engaging underserved youths and promoting healthy living, leadership and social development. Her efforts nearly doubled enrollment and boosted Latino participation 26.8 percent. She's delivered nutrition education to more than 10,000 people through various partnerships,” the Tribune wrote.
It goes on to add, “Soule is a founding member of the Cultivating Change Foundation, working to improve inclusivity for the LGBTQ community in agriculture locally and nationwide.”
