SI Brief: Want video in your toolkit?
The Strategic Initiatives (SIs), Strategic Communication (Strat Comm) and the Communications Advisory Board (CAB) are teaming up to help UC ANR “own” YouTube (Yep - that's the big goal - at least for our educational content areas).
How can you get involved?
1. Decide. Is video right for your Extension tool-box
Is video the right tool for your extension needs? Are you interested in learning more about how to develop and use video in your extension program? Much of the educational content throughout ANR could be extended effectively in video format, helping us better reach existing audiences, and potentially reach new ones.
2. Prepare. Watch the webinars
Pre-clinic webinar. Join us on March 2 at 10 a.m. for this one-hour webinar to learn about these resources and explore the important question - Is video right for your program and project? You will leave the webinar having learned the key steps in planning and producing an effective extension video. You will also learn how to access and use the resources ANR has coalesced supporting video production. This webinar (posted at https://youtu.be/yz-xaj8YjO0) is offered as both a stand-alone training, as well as pre-work for upcoming hands-on clinics (described below).
A bonus webinar: Ricardo Vela of our News and Outreach in Spanish is giving a webinar on “Shooting videos with your iPhone” on April 8 from 11:30 a.m. to noon.
Learn more about the webinars at:
3. Get Hands-on do-it-yourself experience at the clinics
For those looking for a more complete and hands-on training to develop skills and knowledge to produce their own 3- to 5-minute extension videos, ANR is offering two hands-on clinics scheduled for April 15-16 and April 21-22 at Hopland REC and South Coast REC, respectively.
More to follow soon, but a requisite to attending these clinic is to participate in the March 2 pre-clinic webinar discussed above. The pre-clinic webinar will be recorded for those interested in attending the clinics, but with schedule conflicts.
4. Practice, practice, practice (Brand, brand, brand)
Whether you make it to the clinics or not, access our growing video and branding resources and just practice - individually or in teams. See our existing Learning & Development resources at https://ucanr.edu/sites/Professional_Development/Extension_-_Delivery/Video/.
In the pipeline: Dustin Blakey's online video course! (Due in summer)
Ready to upload? Contact Strat Comm!
5. Let's “own” Youtube - making our great educational content attractive and available.
For more on the SIs and their activities, contact
Jim Farrar: Pests EIPD
David Lile: Natural Ecosystems SNE
David Lewis: Water
Deanne Meyer: Food Systems SFS
Lynn Schmitt McQuitty: Families and Communities HFC
Mark Bell: Vice Provost SIs & SWPs