ANR Employees
University of California
ANR Employees

SI Brief: Want video in your toolkit?

The Strategic Initiatives (SIs), Strategic Communication (Strat Comm) and the Communications Advisory Board (CAB) are teaming up to help UC ANR “own” YouTube (Yep - that's the big goal - at least for our educational content areas).

How can you get involved?

1. Decide. Is video right for your Extension tool-box

Is video the right tool for your extension needs? Are you interested in learning more about how to develop and use video in your extension program?  Much of the educational content throughout ANR could be extended effectively in video format, helping us better reach existing audiences, and potentially reach new ones.  

2. Prepare. Watch the webinars 

Pre-clinic webinarJoin us on March 2 at 10 a.m. for this one-hour webinar to learn about these resources and explore the important question - Is video right for your program and project? You will leave the webinar having learned the key steps in planning and producing an effective extension video. You will also learn how to access and use the resources ANR has coalesced supporting video production. This webinar (posted at is offered as both a stand-alone training, as well as pre-work for upcoming hands-on clinics (described below).    

A bonus webinar: Ricardo Vela of our News and Outreach in Spanish is giving a webinar on “Shooting videos with your iPhone” on April 8 from 11:30 a.m. to noon. 

Learn more about the webinars at: 

3. Get Hands-on do-it-yourself experience at the clinics 

For those looking for a more complete and hands-on training to develop skills and knowledge to produce their own 3- to 5-minute extension videos, ANR is offering two hands-on clinics scheduled for April 15-16 and April 21-22 at Hopland REC and South Coast REC, respectively. 

More to follow soon, but a requisite to attending these clinic is to participate in the March 2 pre-clinic webinar discussed above. The pre-clinic webinar will be recorded for those interested in attending the clinics, but with schedule conflicts. 

4. Practice, practice, practice (Brand, brand, brand)

Whether you make it to the clinics or not, access our growing video and branding resources and just practice - individually or in teams. See our existing Learning & Development resources at

In the pipeline: Dustin Blakey's online video course! (Due in summer)

Ready to upload? Contact Strat Comm!

5. Let's “own” Youtube - making our great educational content attractive and available.

For more on the SIs and their activities, contact

Jim Farrar: Pests EIPD

David Lile: Natural Ecosystems SNE

David Lewis: Water

Deanne Meyer: Food Systems SFS

Lynn Schmitt McQuitty: Families and Communities HFC

Mark Bell: Vice Provost SIs & SWPs



Posted on Wednesday, February 26, 2020 at 5:36 PM
  • Author: Mark Bell

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