Posts Tagged: Brand Toolkit
The graphic design team worked throughout the fall to update logos in the UC ANR brand family, in English and Spanish, as well as an array of downloadable templates. As we begin 2020, everyone should update their branded materials such as email signatures, PowerPoints, posters and fact sheets with the latest UC ANR logos and templates from the ANR Communications Toolkit. Information and guidance on branding is also available in the toolkit, including a FAQ page.
“It's a new year – make sure you've got the new look,” said Linda Forbes, Strategic Communications director, with a gentle reminder.
Additional brand training materials are in development, and Forbes welcomes any branding questions you may have in the meantime. She can be reached at email@example.com and (530) 750-1204.
A new communications toolkit is available to support you in communicating the value of UC ANR and promoting your work. Topics addressed by the toolkit will be continually refined and updated (It's a work in progress).
The branding section offers an overview of brand basics for UC ANR, information and resources for branded photography and videography, and writing and visual style guides. The visual style guide will be fully refreshed by the end of January; please contact Strategic Communications with visual style questions in the meantime.
logos and templates section includes downloadable logos and templates for posters, newsletters, presentations and other materials as well as information for ordering business cards. Materials are available in English and Spanish.
The public relations section contains a media training request form, templates for writing press releases, and best-practice information for media and government relations. There is also a page on crisis communications.
The social media section covers policy and guidelines, resources, a list of ANR platforms to follow and sample posts.
The web communications section offers information and resources for effective web design, accessibility and search engine optimization as well as links to SiteBuilder training resources.
The Spanish resources page is your guide for working with the News and Information Outreach in Spanish (NOS) team to communicate with the Spanish-speaking community as well as underserved populations.
The section on working with Strategic Communications explains “who to contact for what” and offers content development and promotion tools as well as information on partnering with us to tell your story.
The toolkit contains multiple links to the Learning and Development site, a go-to resource for many of these topics, with the goal of making it easy to find what you're looking for.
Strategic Communications will continue to add resources (especially training resources, policy updates and visual style guidance) to the toolkit over time. We welcome your suggestions and questions.
On Aug. 1, phase 2 of the Cooperative Extension Positions Call process ended and phase 3 began. During phase 2, the Program Teams reviewed the 40 phase 1 proposals and submitted six additional proposals. All submitted proposals are posted on the 2018 Call for Position web page: http://ucanr.edu/2018callforpositions.
- The statewide programs and institutes are now reviewing all 46 proposed positions to determine if there are any positions they feel are of higher priority.
- If so, they can propose up to two additional CE advisor positions and two additional CE specialist positions by Sept. 15 – keeping in mind that the more proposals there are at the end, the lower the probability of being approved for recruitment.
- The proposals that did not make the phase 1 final 40 can be picked up during these subsequent phases. They can be found on the proposal ideas web page. New proposals are not limited to these ideas.
After Sept. 15, Program Council will review all the feedback and make recommendations to the vice president.
“We thank the ANR network for actively engaging in this participatory process to strengthen and rebuild CE positions statewide,” said Wendy Powers, associate vice president.
UCPath is a systemwide initiative launched by the University of California to modernize its current payroll system, which is nearly 40 years old. Using new technology, UCPath will unify and standardize payroll, benefits and human resource systems for all UC employees.
Employees at Office of the President, UC Merced and UC Riverside have already made the transition. UCLA and UC Santa Barbara are scheduled to join UCPath this fall. UC Berkeley, UC Davis, UC Irvine and UC ANR are scheduled to join in April 2019.
This initiative involves a single payroll and HR technology system, a shared services center in Riverside, and the formation of UC ANR as a distinct business unit within UC. The formation of UC ANR as a stand-alone business unit, rather than as part of UCOP or a campus, is one of the strategic initiatives supported by President Napolitano, and provides an opportunity to improve efficiency and strengthen compliance and accountability.
“UC Path will transform the way we do business,” said Fox. “Our fiscal silos will be unified, hugely improving the accuracy of our fiscal data and the speed with which we can access it. It will also give all of us better access to information and improved tools for hiring and transaction approvals.”
Business officers and administrative staff will be key to the success of UCPath for ANR.
“They are the people who know how to get things done in ANR today,” Fox said. “We want to support them in becoming UCPath experts to help ANR employees navigate the new systems and processes.”
Business officers and administrative staff who missed the UCPath Network kick-off Zoom meeting with Fox can view a recording of the Aug 24 session at https://ucdavis.app.box.com/v/ucpathnetwork. The next monthly session will be on Wednesday, Sept. 26, 11 a.m. to noon.
Highlights of UCPath when it goes live in spring 2019:
- User-friendly, mobile-enabled portal to view and update personal data and manage benefits
- The UCPath Center in Riverside will help with benefits, payroll and personnel services
- Direct deposit in up to three accounts
- New recruitment tools and enhanced candidate experience
- Manager self-service access to reports and employee data
- Improved security for payroll and personnel data
- Automated routing for approval of personnel and certain pay transactions
- Improved online employee appraisal system
- Standard set of reports provided to all UC business units
Academics who are affiliated with a campus should refer to their respective campus UCPath websites. More information is on UC ANR's UCPath website at http://ucanr.edu/UCPath and it will continue to be updated as we approach the launch.
An email account has been set up to receive questions and comments about UCPath: firstname.lastname@example.org.
Delk joins Development Services
Emily Delk joined the Development Services team in August as the director of Annual Giving and Donor Stewardship Programs.
She brings fundraising and event planning experience from a broad background of nonprofit organizations including the Crocker Art Museum, Sutter Health, and Fairytale Town. Earlier this year, Delk was selected as one of 10 development professionals to compete for cash and in-kind support through a public-speaking program called Fast Pitch, where she earned high praise and won top prizes.
She holds a bachelor of fine arts degree in communications from Chapman University in Orange.
Delk is based at the ANR building in Davis and can be reached at (530) 750-1346 and email@example.com.
Eskalen moves to UC Davis
Akif Eskalen, a UC Cooperative Extension specialist whose research focuses on plant pathology at UC Riverside, has accepted a new position at UC Davis. He will be filling the position of his late mentor, Doug Gubler. From now on, he will work on grapes, strawberries, caneberries, blueberries and other tree fruits.
“Akif has been instrumental in bringing new light to the understanding of such basic disease problems as citrus twig and shoot dieback, citrus botryosphaeria branch canker, citrus dry root rot and ‘Fukumoto' foamy bark (http://eskalenlab.ucr.edu/citrusdiseases.html),” wrote Ben Faber, UCCE advisor in Ventura County, in the Topics for Subtropics blog. “He has cleared up the mysteries surrounding avocado black streak, dothiorella branch canker and avocado stem and leaf blight. His studies have also covered oak diseases that are exacerbated by invasive pests (http://eskalenlab.ucr.edu/handouts/oakwoodlandsdiseasesmanagement.pdf).”
Eskalen and John Kabashima, UCCE advisor emeritus, recently received the Award of Arboricultural Research from the Western Chapter International Society of Arboriculture, recognizing their research on the polyphagous shot hole borer, a beetle that is causing severe fusarium dieback damage to avocado and landscape trees in Southern California (http://eskalenlab.ucr.edu/pshb.html).
Eskalen can be reached at 267 Hutchison Hall at UC Davis and firstname.lastname@example.org.
Hoddle and Stouthamer elected ESA fellows
Mark Hoddle and Richard Stouthamer have been elected 2018 fellows of the Entomological Society of America, the largest organization in the world serving the professional and scientific needs of entomologists and individuals in related disciplines.
Hoddle and Stouthamer are among 10 new fellows elected by the Governing Board of the ESA, an honor that acknowledges outstanding contributions to entomology in research, teaching, extension and outreach, administration or the military.
Hoddle, a UC Cooperative Extension specialist and director of UC Riverside's Center for Invasive Species Research, is known for his work on the biological control of invasive arthropods that adversely affect agricultural, urban and wilderness areas.
Stouthamer, a UC Riverside professor of entomology, is known for his research on wolbachia, invasive species and insect-transmitted plant pathogens.
The fellows will be recognized during Entomology 2018, the Joint Annual Meeting of the Entomological Societies of America, Canada and British Columbia, Nov. 11-14, in Vancouver, British Columbia, Canada.
Merenlender elected California Academy of Sciences fellow
Adina Merenlender has been elected a fellow of the California Academy of Sciences. She will be formally inducted on Oct. 9 during the Fellows Annual Meeting and Gathering in San Francisco. The Fellows of the California Academy of Sciences are a group of distinguished scientists, nominated and appointed in recognition of their outstanding contributions to the natural sciences. Fellows help extend the academy's positive impact on research, public engagement and education through individual and collaborative efforts with academy researchers and staff.
In a nominating letter, UC Berkeley biology professor Claire Kremen called Merenlender “an accomplished and impactful conservation biologist.”
Merenlender's work spans an array of topics, from genes to ecosystems and single species management to regional land use planning. Currently she is involved in three main research efforts:
- Land use planning to support biodiversity conservation and climate resilience in California oak woodlands
- Watershed restoration and sustainable watershed management in Mediterranean ecosystems
- Development of effective citizen science and amateur naturalist and steward training programs with lasting benefits for biodiversity conservation
According to the academy, the scientists elected as fellows have shown strong evidence of world-class impact, measured through publications, discoveries and awards. Merelender has published more than 80 papers in conservation biology, including co-writing the book “Corridor Ecology: the science and practice of linking landscapes for biodiversity conservation.” In 2016, Merenlender was recognized for her extension and outreach when she won the UC ANR Distinguished Service Award.
In its selection criteria for fellows, the academy notes that potential candidates are engaged in science communication efforts.
Merenlender is founder and director of the UC California Naturalist program. The program launched in 2012 with five partner institutions and has grown into a network of more than 37 partners. They have collectively offered more than 100 certification courses, training 1,864 naturalists who have contributed more than 100,000 volunteer hours, reaching 53,000 people.
Building on the success of the California Naturalist program, Merenlender is designing a Climate Stewards program to provide outreach, training and engagement with diverse audiences on climate change science and policy. The Climate Stewards advisory team has set the goal of launching the program in 2019.
“As an extension scientist, (Merenlender) is strongly attuned to the importance of conducting research with direct relevance to contemporary environmental challenges and to connecting research with conservation on the ground,” wrote UC Berkeley professor David Ackerly in a letter seconding Merenlender's nomination to be a Fellow of the California Academy of Sciences. – Jeannette Warnert
UC communicators bring home gold, silver and bronze
Six communicators affiliated with UC Davis and UC ANR received a total of 10 awards for excellence from the international Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences (ACE).
They brought home five gold or first-place awards: three silver or second-place awards; and two bronze or third-place awards. “That was quite a haul!” commented an ACE member on Facebook.
Diane Nelson, communication specialist with the UC Davis College of Agricultural and Environmental Sciences, won two golds. One was for promotional writing, “Weighing Pig Personality,” (https://bit.ly/2KDdYmQ), featuring animal science professor Kristina Horback's pioneering research examining the role personality plays in the welfare and sustainable production of pigs. The second gold was for web writing, “The Last Stop: When There's Nowhere Colder to Go,” (https://bit.ly/2M6iOOR), spotlighting research by animal science professor Anne Todgham, who studies how climate change affects polar species. Both of Nelson's submissions drew perfect scores from the judges.
Kathy Keatley Garvey, communication specialist with the UC Davis Department of Entomology and Nematology, won gold for best newswriting, “Why These Youngsters Want to Become Entomologists” (https://bit.ly/2sYwhye), about children of California migratory workers touring the Bohart Museum of Entomology and then staging a press conference to interview director Lynn Kimsey, UC Davis professor of entomology. Judges awarded the news story a perfect score. Garvey also received a silver in the writing-for-the-web category for her Bug Squad blog post, “Once Upon a Monarch” (https://bit.ly/2BrePU5). She writes the blog, launched in 2008, every night, Monday through Friday, on the UC ANR website.
http://calag.ucanr.edu). California Agriculture is a quarterly peer-reviewed journal reporting research, reviews and news on California's agricultural, natural and human resources. First published in December 1946, it is one of the country's oldest, continuously published, land-grant university research publications.
David Slipher, director of marketing and communications for the UC Davis College of Biological Sciences, won gold for best picture story for his piece on “Pigeon Parenting” (https://bit.ly/2KCfCoN), focusing on research from the Rebecca Calisi Rodríguez lab. Calisi Rodríguez is an assistant professor in the Department of Neurobiology, Physiology and Behavior.
Steve Elliot, communication coordinator for the Western Integrated Pest Management (IPM) Center, won two silvers and a bronze: a silver for his photo essay, “America's Arctic Agriculture: Growing Crops, Managing Pests and Monitoring Invasives in Alaska” (https://bit.ly/2OS2Vtc); silver for the diversity awards video category, “Gold Spotted Oak Borer: A Threat to California's Oaks” (https://youtu.be/In2e5atd3ZY); and a bronze for the Western IPM Center's monthly newsletter, “The Western Front” (https://bit.ly/2M5mL6s). The center, a USDA-funded program, aims to promote smart, safe and sustainable pest management to protect the people, environment and economy of the American West, encompassing 17 western states and territories.
Gregory Watry, science writer for the College of Biological Sciences, won a bronze award in the “Writing for Diverse Audiences” (https://bit.ly/2M4Nq3o) in a diversity awards category. The story described undergraduate research opportunities in Calisi Rodriguez's lab.
ACE is a worldwide association of communicators, educators and information technologists, offers professional development and networking for individuals who extend knowledge about agriculture, natural resources, and life and human sciences. The awards were presented Aug. 7 at the 2018 Ag Media Summit held in Scottsdale, Ariz., where ACE members joined forces with U.S. crop and livestock news media professionals. – Kathy Keatley Garvey