Posts Tagged: Brand Toolkit
The graphic design team worked throughout the fall to update logos in the UC ANR brand family, in English and Spanish, as well as an array of downloadable templates. As we begin 2020, everyone should update their branded materials such as email signatures, PowerPoints, posters and fact sheets with the latest UC ANR logos and templates from the ANR Communications Toolkit. Information and guidance on branding is also available in the toolkit, including a FAQ page.
“It's a new year – make sure you've got the new look,” said Linda Forbes, Strategic Communications director, with a gentle reminder.
Additional brand training materials are in development, and Forbes welcomes any branding questions you may have in the meantime. She can be reached at firstname.lastname@example.org and (530) 750-1204.
A new communications toolkit is available to support you in communicating the value of UC ANR and promoting your work. Topics addressed by the toolkit will be continually refined and updated (It's a work in progress).
The branding section offers an overview of brand basics for UC ANR, information and resources for branded photography and videography, and writing and visual style guides. The visual style guide will be fully refreshed by the end of January; please contact Strategic Communications with visual style questions in the meantime.
logos and templates section includes downloadable logos and templates for posters, newsletters, presentations and other materials as well as information for ordering business cards. Materials are available in English and Spanish.
The public relations section contains a media training request form, templates for writing press releases, and best-practice information for media and government relations. There is also a page on crisis communications.
The social media section covers policy and guidelines, resources, a list of ANR platforms to follow and sample posts.
The web communications section offers information and resources for effective web design, accessibility and search engine optimization as well as links to SiteBuilder training resources.
The Spanish resources page is your guide for working with the News and Information Outreach in Spanish (NOS) team to communicate with the Spanish-speaking community as well as underserved populations.
The section on working with Strategic Communications explains “who to contact for what” and offers content development and promotion tools as well as information on partnering with us to tell your story.
The toolkit contains multiple links to the Learning and Development site, a go-to resource for many of these topics, with the goal of making it easy to find what you're looking for.
Strategic Communications will continue to add resources (especially training resources, policy updates and visual style guidance) to the toolkit over time. We welcome your suggestions and questions.
We Are UC ANR video as well as the We Are UC ANR one-sheet flyers.
“The flyers have a choice of four different front page images, the copy is the same on all four,” said Cynthia Kintigh, marketing director. “The We Are UC ANR video is a great three-minute explainer about who we are and what we do, told in beautiful images of ANR folks in the field.”
Sharing the page with the flyers is a link to the online version of the Annual Report Snapshot – with robust features like maps and embedded links to academic profiles.
“This is a great link to share with constituents and decision makers,” Kintigh said of the Annual Report Snapshot.
A month-long public awareness campaign titled "We are UC ANR" launched June 1. The campaign was designed to help those who have struggled to wrap their arms around all that UC ANR does. It features two new website products: A three-minute video that explains UC ANR's origins and current activities, and an interactive map that shows the locations of UC ANR programs across the state.
The communications team is asking everyone – UC ANR staff and academics, farmers, 4-H members, volunteers, agency representatives and all other stakeholders – to share their ANR stories through social networks, with the hashtag #WeAreUCANR. To make this easy, the team developed a toolkit that includes sample posts and tweets, images, short video trailers and messaging.
We are all problem-solvers, catalysts, collaborators, educators and stewards of the land. UC ANR is a bridge between the people of California and trusted, science-based answers to everyday questions. Please help us bring UC ANR alive to current and future stakeholders.
Macon named livestock and natural resources advisor
Daniel Macon has accepted the livestock and natural resources advisor position in Placer, Nevada, Sutter and Yuba counties, effective July 1.
Macon, who operates a small-scale commercial sheep enterprise near Auburn, brings a combination of hands-on livestock production experience and applied scientific research and education/outreach experience.
Having been the herdsman at the UC Sierra Foothill Research and Extension Center, and most recently serving as an associate specialist for rangeland science and management in the UC Davis Plant Sciences Department, Macon is a familiar face to many in ANR. He is currently collaborating on a variety of research efforts, including on-ranch impacts, management and planning horizons following California's historic drought. He has also led producer enrollment, data collection and grazing-water-nutrient management tracking for a statewide integrated research and extension project on irrigated pasture. He is also leading a long-term project that will quantify direct and indirect impacts from predators on rangeland livestock operations across northern California.
Macon has also worked for the Natural Resources Conservation Service and the California Cattlemen's Association, and was the founding executive director of the California Rangeland Trust. He is currently the vice president of the California Wool Growers Association and is a past president of the California-Pacific Section of the Society for Range Management.
Macon earned a Master of Agriculture in integrated resource management from Colorado State University and a Bachelor of Science in agricultural and managerial economics from UC Davis.
“I have finally recognized that the parts of my earlier jobs that I most enjoyed involved the things I'll be doing on a daily basis as a farm advisor - teaching and doing research,” Macon wrote in his Foothill Agrarian blog. “Along with raising sheep, I feel as though I've finally figured out what I'm supposed to do in life!”
“I have enormous shoes to fill - Roger Ingram and Glenn Nader, who have proceeded me in these four counties, were incredibly productive and successful advisors.”
Spinelli named vegetable and irrigation advisor
Gerardo “Gerry” Spinelli joined UCCE on April 17 as an area vegetable production and irrigation advisor for Stanislaus, San Joaquin and Merced counties.
Before joining UCCE, Spinelli had worked as agricultural specialist for the Resource Conservation District of Santa Cruz County since 2015. He performed irrigation system evaluations, implemented an irrigation water and soil moisture monitoring project, and provided recommendations for irrigation management and improvements in irrigation systems, assisting the strawberry, lettuce, apple, vegetable and blackberry industries.
From 2010 to 2015, Spinelli was a graduate student researcher in the Plant Sciences Department at UC Davis, where his research focused on water stress and water use at the leaf and canopy level in almond orchards in California.
Spinelli grew up on an olive and vegetable farm on the hills overlooking Florence, Italy. He left Italy in 2007 to work in Honduras on an irrigation development project providing technical assistance for smallholder corn and watermelon growers, and in London designing and installing landscape irrigation systems. He also lived in Lebanon, where he introduced integrated pest management in apple and olive production, rebuilt irrigation channels for tobacco and vegetable growers, implemented a queen bee breeding program and built sewage lines for the Wavel refugee camp. In addition to English, he speaks French, Italian and Arabic.
Spinelli earned a Ph.D. in horticulture and agronomy and a M.S. in international agricultural development from UC Davis and a M.S. in tropical agricultural development and a B.S. in agricultural sciences and technologies from the University of Florence, Italy.
Based in Modesto, he can be reached at (209) 525-6806, (530) 304-3738 (cell) and email@example.com.
Vela to lead News and Information Outreach in Spanish
Ricardo Vela joined UC ANR as manager of News and Information Outreach in Spanish (NOS) on May 15. As NOS manager, he oversees production of UC ANR radio, video and news releases for Spanish-language news media and will advise academics on effective outreach to the Latino community.
Before joining UC, Vela was the news director and main anchor for KVER-TV Univision in Palm Springs. Vela launched his journalism career in the third grade by starting a school newspaper in Ciudad Juarez, Mexico. He was the news correspondent for Univision News in Los Angeles bureau for over 10 years, then moved to San Diego where he was the news anchor/producer for the Univision affiliate for 14 years. In 2014, Vela moved to his hometown of El Paso, Texas, to be the news anchor/producer for KTDO-Telemundo 48.
In 1992, he won an Emmy for his story about a Latino family coping with their last days before dying of AIDS and preparing their children for their loss. In 2005, Vela received an Emmy for a news feature, “Los Trovadores del Siglo 21.”
In 2001, Hispanic Business Magazine named Vela one of the 100 most influential Hispanic journalists in the country for his journalistic vision to voice the needs of the Hispanic community in San Diego. He expanded his commitment to the community by writing a weekly column for the El Latino newspaper about issues pertinent to Hispanics in San Diego. In 2004, The San Diego Press Club honored his newspaper column and morning radio talk show, Voces de San Diego, which had been on the air only a few months, and he was named one of the 10 most influential Latinos in San Diego by Tijuana's Frontera newspaper.
On Feb. 28, 2006, the City of San Diego honored him with a proclamation of “Ricardo Vela Day” for his contributions to the Latino community through his radio show.
Vela earned a bachelor's degree in business administration at Instituto Tecnologico de Ciudad Juarez, Mexico, and a bachelor's degree in mass communications/journalism at the University of Texas at El Paso. He also studied film and video at the Art institute in Chicago.
Vela is based at the Rubidoux Building in Riverside and can be reached at (951) 781-2151 and firstname.lastname@example.org.
ANR women graduate from UC Women's Initiative Program
They were among a group of mid-career women, both staff and faculty, selected from all UC locations to participate in this special program created to improve the professional development and advancement of women at UC.
The four-session program was designed by the Systemwide Advisory Committee on the Status of Women and UC Systemwide Talent Management, and delivered by CORO, a nonprofit leadership development organization.
- Cultivate a vibrant, professional network of women that spans the UC system
- Give women access to top UC leaders—women and men—so they can interview and learn from them about their diverse leadership approaches and journeys
- Strengthen participants' skills and confidence through hands-on practice with a range of tools and skills in the areas of:
- Professional development and impact
- Strategic relationship building
- Developing and delivering a compelling narrative regarding one's professional accomplishments and vision
- Negotiating at work
- Peer coaching
The program is designed for mid-career women, both faculty and staff, who demonstrate the potential to advance their careers at UC. Last year, Katherine Webb-Martinez and Tunnyalee Martin participated in the training.
Van Eenennaam tapped for national research strategy
The National Academies of Sciences, Engineering and Medicine sought nominations for scientific leaders across various disciplines to be part of an activity that will develop a compelling strategy for food and agricultural research for the next decade and beyond. Nominations were sought for transformational thinkers across the scientific enterprise (including but not exclusively limited to the agricultural sciences) to be considered for the study committee. These include individuals on the frontier of scientific disciplines that would be of value but are not traditionally associated with food and agriculture.
In addressing its statement of task, the study committee will offer a strategic and ambitious view of the opportunities for fundamental and applied interdisciplinary research that is both grounded by a deep scientific understanding of food and agricultural challenges and elevated by the breakthrough potential of insights and tools from newly converging disciplines in the food and agriculture setting.
Susan Wessler, the Neil A. and Rochelle A. Campbell Presidential Chair for Innovations in Science Education and distinguished professor of genetics at UC Riverside, is co-chair of the committee.
For more information about the study, visit http://nas-sites.org/dels/studies/agricultural-science-breakthroughs/who-we-are-agriculture-breakthroughs/committee.