Posts Tagged: Brand Toolkit
The graphic design team worked throughout the fall to update logos in the UC ANR brand family, in English and Spanish, as well as an array of downloadable templates. As we begin 2020, everyone should update their branded materials such as email signatures, PowerPoints, posters and fact sheets with the latest UC ANR logos and templates from the ANR Communications Toolkit. Information and guidance on branding is also available in the toolkit, including a FAQ page.
“It's a new year – make sure you've got the new look,” said Linda Forbes, Strategic Communications director, with a gentle reminder.
Additional brand training materials are in development, and Forbes welcomes any branding questions you may have in the meantime. She can be reached at firstname.lastname@example.org and (530) 750-1204.
A new communications toolkit is available to support you in communicating the value of UC ANR and promoting your work. Topics addressed by the toolkit will be continually refined and updated (It's a work in progress).
The branding section offers an overview of brand basics for UC ANR, information and resources for branded photography and videography, and writing and visual style guides. The visual style guide will be fully refreshed by the end of January; please contact Strategic Communications with visual style questions in the meantime.
logos and templates section includes downloadable logos and templates for posters, newsletters, presentations and other materials as well as information for ordering business cards. Materials are available in English and Spanish.
The public relations section contains a media training request form, templates for writing press releases, and best-practice information for media and government relations. There is also a page on crisis communications.
The social media section covers policy and guidelines, resources, a list of ANR platforms to follow and sample posts.
The web communications section offers information and resources for effective web design, accessibility and search engine optimization as well as links to SiteBuilder training resources.
The Spanish resources page is your guide for working with the News and Information Outreach in Spanish (NOS) team to communicate with the Spanish-speaking community as well as underserved populations.
The section on working with Strategic Communications explains “who to contact for what” and offers content development and promotion tools as well as information on partnering with us to tell your story.
The toolkit contains multiple links to the Learning and Development site, a go-to resource for many of these topics, with the goal of making it easy to find what you're looking for.
Strategic Communications will continue to add resources (especially training resources, policy updates and visual style guidance) to the toolkit over time. We welcome your suggestions and questions.
We Are UC ANR video as well as the We Are UC ANR one-sheet flyers.
“The flyers have a choice of four different front page images, the copy is the same on all four,” said Cynthia Kintigh, marketing director. “The We Are UC ANR video is a great three-minute explainer about who we are and what we do, told in beautiful images of ANR folks in the field.”
Sharing the page with the flyers is a link to the online version of the Annual Report Snapshot – with robust features like maps and embedded links to academic profiles.
“This is a great link to share with constituents and decision makers,” Kintigh said of the Annual Report Snapshot.
Downtown Oakland was the site of the biannual UC President's Advisory Commission on Agriculture and Natural Resources (PAC) meeting on Aug. 9, which included a Q&A session with President Napolitano, program presentations from UC Cooperative Extension county directors Rob Bennaton and Igor Lacan, and updates from deans Helene Dillard (UC Davis), Keith Gilless (UC Berkeley) and Kathryn Uhrich (UC Riverside), as well as Executive Associate Dean John Pascoe (filling in for Dean Michael Lairmore, UC Davis School of Veterinary Medicine).
In her opening remarks, UC ANR Vice President Glenda Humiston introduced Mark Bell, the division's new vice provost for statewide programs and strategic initiatives. Bell spoke about the strength of the UC system, the diversity of programs offered by UC ANR statewide, and his plans to leverage the strong volunteer and staff base of programs like UC Master Gardeners and 4-H.
Humiston also offered updates on the division's strategic plan and the significant progress made in implementing its key goals. Associate Vice President Tu Tran then gave a presentation on the division's financial situation, which he titled “A Fiscal Plan for Success.” Tran addressed UC ANR's place in the state budget and its revenue projections through FY 2021-22, which includes significant growth in major gifts and fundraising.
Bennaton and Lacan both gave spirited and enthusiastic presentations that were received well. Bennaton, who serves as county director for Alameda and Contra Costa counties as well as UCCE urban agriculture advisor for the Bay Area, discussed the benefits of urban agriculture and the assortment of activities going on in community development, habitat restoration and youth programming.
Lacan, also a UCCE environmental horticulture advisor for the Bay Area and co-director in San Mateo and San Francisco counties, talked about the diverse and richly rewarding work he spearheads in urban forestry. His work currently focuses on sustainable management of urban trees and urban water.
During a Q&A period, the president engaged PAC members on various issues such as potential public-private partnerships that could involve UC ANR, targeted approaches to advocacy and deferred maintenance needs for UC writ large but also for UC ANR and its research and extension centers system, specifically.
The deans gave updates on research and activities occurring at their respective colleges and school.
The next PAC meeting is scheduled for December, also in Oakland.
Travel funds available for UCCE specialists, AES faculty to collaborate with off-campus ANR academics
ANR will be making additional travel support available for UC Cooperative Extension specialists to collaborate with ANR academics off-campus, including UCCE advisors in the counties and ANR academics at the RECs in fiscal year 2017/18.
With the level of funds available, each specialist may apply for up to $2,500 for FY 2017/18 (travel reports must be submitted within 45 days of travel, and funds must be expended by June 30, 2018). These travel funds must be utilized by the UCCE specialists only and cannot be used for out-of-state travel.
UC ANR values the work of AES faculty across the three partner campuses. As the recognized lead for the California Agriculture Experiment Station, UC ANR receives federal Hatch funds to support the AES mission and distributes those funds to the three partner campuses to manage and support AES faculty. In recognition of the importance of the partnership between UC ANR academics and AES faculty, UC ANR is expanding the travel support program to include AES faculty as part of a pilot program. Upon completion of a request, UC ANR will support travel by AES faculty to meet and work with UC ANR county-based or REC-based academics. Support is limited to $1,000 per AES faculty member with a cap on the total pool of funds available set at $25,000 for FY17-18. Additional support may be available through the campuses; AES faculty should consult their departments or colleges to determine if additional support is available. Travel support must be used by the AES faculty member for his/her own travel to plan and execute research or present research findings at meetings hosted by UC ANR academics.
Completing a short online survey is the only step to apply for these funds.
A brief survey form is accessible from your ANR Portal. The direct link is http://ucanr.edu/survey/survey.cfm?surveynumber=18400. The survey asks
• Name and title of specialist requesting support
• Project/Program name
• Brief project description (one paragraph)
• Collaborating advisors
There is no deadline for applications for these travel funds, but they must be expended in the fiscal year 2017/18.