Posts Tagged: Brand Toolkit
The graphic design team worked throughout the fall to update logos in the UC ANR brand family, in English and Spanish, as well as an array of downloadable templates. As we begin 2020, everyone should update their branded materials such as email signatures, PowerPoints, posters and fact sheets with the latest UC ANR logos and templates from the ANR Communications Toolkit. Information and guidance on branding is also available in the toolkit, including a FAQ page.
“It's a new year – make sure you've got the new look,” said Linda Forbes, Strategic Communications director, with a gentle reminder.
Additional brand training materials are in development, and Forbes welcomes any branding questions you may have in the meantime. She can be reached at email@example.com and (530) 750-1204.
A new communications toolkit is available to support you in communicating the value of UC ANR and promoting your work. Topics addressed by the toolkit will be continually refined and updated (It's a work in progress).
The branding section offers an overview of brand basics for UC ANR, information and resources for branded photography and videography, and writing and visual style guides. The visual style guide will be fully refreshed by the end of January; please contact Strategic Communications with visual style questions in the meantime.
logos and templates section includes downloadable logos and templates for posters, newsletters, presentations and other materials as well as information for ordering business cards. Materials are available in English and Spanish.
The public relations section contains a media training request form, templates for writing press releases, and best-practice information for media and government relations. There is also a page on crisis communications.
The social media section covers policy and guidelines, resources, a list of ANR platforms to follow and sample posts.
The web communications section offers information and resources for effective web design, accessibility and search engine optimization as well as links to SiteBuilder training resources.
The Spanish resources page is your guide for working with the News and Information Outreach in Spanish (NOS) team to communicate with the Spanish-speaking community as well as underserved populations.
The section on working with Strategic Communications explains “who to contact for what” and offers content development and promotion tools as well as information on partnering with us to tell your story.
The toolkit contains multiple links to the Learning and Development site, a go-to resource for many of these topics, with the goal of making it easy to find what you're looking for.
Strategic Communications will continue to add resources (especially training resources, policy updates and visual style guidance) to the toolkit over time. We welcome your suggestions and questions.
We Are UC ANR video as well as the We Are UC ANR one-sheet flyers.
“The flyers have a choice of four different front page images, the copy is the same on all four,” said Cynthia Kintigh, marketing director. “The We Are UC ANR video is a great three-minute explainer about who we are and what we do, told in beautiful images of ANR folks in the field.”
Sharing the page with the flyers is a link to the online version of the Annual Report Snapshot – with robust features like maps and embedded links to academic profiles.
“This is a great link to share with constituents and decision makers,” Kintigh said of the Annual Report Snapshot.
UC VP Glenda Humiston, 4-H member Melina Granados of Riverside County and UC Merced Chancellor Dorothy Leland gave the UC regents a presentation about UC ANR's community outreach and impact. The Public Engagement & Development Committee meeting was held at the UCSF–Mission Bay Conference Center on Jan. 24, 2018, in San Francisco.
Opening the discussion, Humiston gave an overview of ANR, explaining that for 150 years ANR has been bringing the power of UC directly to the people in all California counties. Melina, who was born in Mexico, talked about her role as president of the Eastside Eagles 4-H club and what she has learned. Leland described joint projects between UC Merced and ANR in climate adaptation, nutrition and drone technology research.
Watch the 25-minute recording of the UC ANR presentation to the regents below, or visit https://youtu.be/ptFS8HwlsjE.
Artificial intelligence, or AI, can improve precision agriculture by using sensed environmental data to “learn” and continually adapt, VP Glenda Humiston told the Little Hoover Commission at a hearing in Sacramento on Jan. 25.
The Little Hoover Commission is reviewing the impacts of artificial intelligence. While there is no singular definition, artificial intelligence encompasses a broad range of technologies that seek to approximate some aspect of human intelligence or behavior.
Throughout its study, the commission will consider the potential policy role of California state government in areas such as regulation, workforce development and retraining.
Humiston was asked to give a statement on the impacts of artificial intelligence in the agricultural sector.
“California's working landscapes face some critical challenges; among those are drought, climate change, air quality, soil health, pests, pathogens and invasive species,” she said. “Additionally, rural/urban conflicts and urban sprawl continue to reduce available farm land and make viability of food production more difficult.
“Of importance to today's hearing, California's labor-intensive crops are facing increasing difficulty accessing necessary labor – both skilled and unskilled. This situation has led growers and universities to seek solutions through mechanization, automation and other new technologies.”
She sees opportunities in precision agriculture for growers and ranchers to more precisely manage their operations by using site- and crop-specific data gathered by new technologies.
“Artificial intelligence improves this further by using the sensed environmental data to ‘learn' and continually adapt to ever-changing conditions as it receives data that strengthens the computer's ‘intelligence,'” she said.
Humiston also outlined some of the challenges to harnessing the power of AI for agriculture.
“Artificial intelligence is extremely difficult in agriculture because of the huge amount of variability in environmental conditions across a single field,” she said. “This requires many sensors, complex algorithms, and large real-time data processing – all integrated and working together to inform decisions and actions.”
In a 2014 Pew Research Center survey, the vast majority of the 1,896 experts anticipated that robotics and artificial intelligence will “permeate wide segments of daily life by 2025.” The commission's artificial intelligence project will investigate the shape and speed of these changes in California and in society.
Through its public process, the commission intends to study the key challenges of artificial intelligence in California, its economic implications and how it can be used to solve societal ills. The commission will review issues such as justice, equity, safety and privacy. The project will consider recent studies on workforce impacts, which could include both job creation and job displacement. Possible mitigations and worker protections will be discussed as will examples of efforts to plan and prepare for innovations and labor transformations.
To read Humiston's full testimony to the Little Hoover Commission, visit http://www.lhc.ca.gov/sites/lhc.ca.gov/files/CurrentStudies/ArtificialIntelligence/WrittenTestimony/HumistonJan2018.pdf.