Posts Tagged: Cynthia Kintigh
We Are UC ANR video as well as the We Are UC ANR one-sheet flyers.
“The flyers have a choice of four different front page images, the copy is the same on all four,” said Cynthia Kintigh, marketing director. “The We Are UC ANR video is a great three-minute explainer about who we are and what we do, told in beautiful images of ANR folks in the field.”
Sharing the page with the flyers is a link to the online version of the Annual Report Snapshot – with robust features like maps and embedded links to academic profiles.
“This is a great link to share with constituents and decision makers,” Kintigh said of the Annual Report Snapshot.
Brand Toolkit contains close to 1,000 assets—everything from logos to business cards to PowerPoint templates. Updating those assets is a daunting task and a challenging brand management issue.
This multi-level brand approach is not unprecedented. A good example is how UC Berkeley handles their brand package. There's a high-level brand for the campus and other sub-brands, like the script Cal and iterations of the Golden Bear. Each has a place in the brand family. This is especially applicable for well-recognized, even well-loved brands with a lot of brand equity—like the script Cal, the vintage bear, or even 4-H, UCCE, Master Gardener and others in our own brand package.
Brand Toolkit. Future changes to the sub-brand packages will be minimal and won't be incorporated into the sub-brand packages for at least 8 to 12 months.
As we wrap up 2016, I want to take a moment to thank you for everything you've done on behalf of UC ANR this year. Whether you are conducting research, organizing extension programs, teaching nutrition, leading volunteers or quietly working behind the scenes to support our various activities, your work makes a huge difference in the lives of all Californians.
In addition to those activities, many of you also took the time to give feedback to the recent strategic planning exercise, gathered to exchange ideas at the Research to Policy conference, or contributed to enhancing the UC ANR mission in many other ways. A special thanks to the folks who chaired a committee, led a program team or served as county director – having strong, passionate leaders at every level of this organization is what makes us effective.
We are continuing to grow in numbers as hiring outpaces retirements. In 2016, 29 academics joined UC ANR and three more are poised to start in 2017. We also established four new endowed chairs with matching funds from UC President Janet Napolitano, the California Rice Research Board, the California Pistachio Research Board and, recently, the Orange County Farm Bureau. Thanks to the hard work of many stakeholders – both internal and external – we identified 26 academic positions (http://ucanr.edu/sites/anrstaff/files/253192.pdf) for a new round of hiring priorities over the next two years.
At the request of President Napolitano, we've submitted a five-year plan for UC ANR that will help us operationalize the Strategic Vision 2025 in a very thoughtful and timely manner. The next step is to further develop specific action plans for implementation and ensure the financial stability to support our vision. After the winter break, we will share the plan with the UC ANR community, as well as external stakeholders, and invite additional input as we move forward.
I'm very excited about 2017! Some great groundwork has been laid this past year to further enhance our ability to deliver the UC ANR mission and enjoy new partnerships. I hope you will have a chance to relax and enjoy the holidays with friends and family and return refreshed to tackle the challenges that await us in the new year.
DANRIS-X has been updated and will eventually be replaced with the newly created Project Board for UCCE specialists and advisors. When DANRIS-X opens for reporting, users will see a reduced number of data fields and an aesthetic refresh.
Project Board will open for 2018 reporting and will have an improved user experience and simplified data entry. Special thanks to the Project Board Academic Advisory Committee and Project Team for their continued involvement. More information can be found at http://ucanr.edu/sites/anrstaff/Divisionwide_Planning/Program_Planning_and_Evaluation/DANRIS-X/.
Upcoming dates and action items:
- DANRIS-X opens Jan. 9
- All CE specialists are invited to the Zoom webinar trainings offered on Jan. 20, from 10 a.m. to 11:30 a.m., or Jan. 24, from 2 p.m. to 3:30 p.m. Topics include an overview of the reporting system, what and why we report, etc.
- Actions: Complete Annual Report for FY 2016 and Annual Plan for FY 2017 by March 6, 2017, at midnight.
- DANRIS-X opens on Feb. 2
- All CE advisors are invited to the Zoom webinar trainings offered on Feb. 6, from 2 p.m. to 4 p.m., or Feb. 7, from 10 a.m. to 12 noon. Topics include an overview of the reporting system, what and why we report, etc.
- Actions: Complete Annual Report & CASA for FY 2017 and Annual Plan for FY 2018 by Oct. 30, 2017, at midnight.
If you have questions or comments, please contact Kit Alviz, Program Planning and Evaluation, at firstname.lastname@example.org or (510) 987-0027.
Mary Maffly Ciricillo brings more than 20 years of professional experience to her new role as the director of Annual Giving for UC ANR. She comes to ANR from the UC Davis Graduate School of Management, where she was director of Development & Alumni Relations, steward of the Business Partnership Program and point person on building connections, community and involvement of the school's alumni.
Ciricillo has spent the last 10 years in diverse roles at UC Davis, creating and growing programs that help further university goals. She launched UC Davis goClub, the campus alternative and sustainable transportation program. To get goClub rolling, Ciricillo signed on sponsors, built new relationships across campus and the business community, and revved up the marketing plan to encourage campus commuting options, such as carpool, vanpool, bike, walk, bus and train.
Before joining UC Davis, Ciricillo was an account executive in the communications industry, developing branding and marketing solutions. Her clients included The Gap, Oracle, Knight Ridder Newspapers, the San Francisco Ballet and the Tech Museum of Innovation in Silicon Valley.
She earned a B.A. in history with a minor in business from San Francisco State University.
Based in Davis, Ciricillo can be reached at (530) 750-1302, cell (530) 219-1085 and email@example.com.
Karle and Lightle on team honored for conservation innovation
The USDA Natural Resources Conservation Service (NRCS) and California Association of Resource Conservation Districts presented its prestigious Excellence in Innovation award to the Glenn County Soil Partnership, which includes the Glenn County Resource Conservation District, UC Cooperative Extension in Glenn County and the NRCS field office in Willows.
Betsy Karle, UCCE county director and dairy advisor, and Dani Lightle, UCCE orchard systems advisor, both based in Glenn County, are among the partners working together to promote and encourage healthy soils and greatly increased local interest among farmers. Their goal is to increase awareness of the importance of soil health and to create a forum for farmers to share information and learn from each other. To ensure a locally led process, the partners created a farmer-led Steering and Technical Advisory Committee made up of farmers and local experts.
“Dani Lightle was a key player in the process and she has taken the opportunity to tackle some very interesting questions about cover cropping in orchards,” said Karle. “UCCE specialist Jeff Mitchell has also been a key motivator and has logged hundreds of miles and countless hours to support the effort.”
“Your partnership is bringing back a focus on conservation planning, technical assistance and management change motivated by the desire to enhance the health of the soil resource,” said NRCS state conservationist Carlos Suarez, who presented the award.
“You wisely chose to root your leadership in local farmers and agencies, combining agency and university technical knowledge with private business skills and real world know-how. This makes your partnership credible and inspiring to local farmers who are open to improving the health of their soil.”
“This is the best way to engage our customers in conservation planning that results in regenerative agriculture and ecological benefits,” Suarez said.
The Soil Partnership received the award on Nov. 17 during the 71st annual California Association of Resource Conservation Districts' conference in Ontario.
UC Cooperative Extension natural resources advisor Sabrina Drill has been elected to the board of the Alliance of Natural Resource Outreach Service Programs (ANROSP). Drill is associate director of the UC California Naturalist Program.
ANROSP is the national organization in which master naturalist programs from around the country share methods and information to train naturalists, build local and statewide communities, and support their efforts to protect, enhance, understand, and teach the public about each state's unique natural history.
“As a board member, the things I am most keen to work on are strengthening efforts to professionalize participatory citizen science, and build bonds with groups like the new Citizen Science Association and communities of practice like SciStarter,” Drill said. “In addition, I want to build on our individual efforts to increase the demographic diversity of naturalists.”
Drill's role in the national organization will support the continued growth and development of the California Naturalist program, which was established in 2012.
“Working across states, I think we'd like to again see how we might garner national support to grow our programs, and see where we can use nationally developed educational and evaluation tools,” Drill said. “For example, we recently published a paper in Conservation Biology with Virginia Master Naturalist looking at how our training programs enhanced individuals' experiences as citizen scientists, and the opportunity to compare programs was very enlightening. Being an active part of ANROSP leadership can enhance these efforts.”
ANROSP holds a national conference each year in September, where it presents awards in five categories: program of the year, outstanding educational materials, outstanding team, outstanding volunteer project and outstanding program evaluation. In 2015, the UC ANR California Naturalist program was named the “program of the year” by ANROSP