Posts Tagged: Development Services
On UC ANR Giving Day, May 18-19, generous donors throughout the state contributed $80,737 for UC ANR research and extension programs across California.
“This show of support demonstrates the impact we are having in our communities and the role that donors play in our success,” said Emily Delk, director of annual giving.
Some donors contributed comments with their donations:
- “Continue the great education and work!” said Ralph B.
- “Thanks to all the UC Master Gardeners for their expertise and precious gift of time to help residents grow their own food and garden more sustainably,” said Janet H.
- “You help with the important things in life,” said Paul C.
Thanks to the generosity of donors who have supported the UC ANR Incentives Fund, an additional $7,500 will be distributed to UC ANR groups qualifying for our special boost incentives. The ANR Incentive Fund encourages donor engagement resulting in increased giving to all ANR programs.
Participating California 4-H programs had every gift matched thanks to an additional $20,720 in matching funds made possible by the California 4-H Foundation.
Donations received on UC ANR Giving Day go directly to the programs, locations or research area selected by the donor. We are grateful to our UC ANR community of friends and neighbors, as well as our staff and volunteers who came together to support our mission and to make “the donor difference,” that improves the lives of all Californians.
Social Media Stars (in no particular order):
UC Cooperative Extension - Glenn County
Master Food Preservers - Mariposa
MFP - Orange
MFP - Sacramento
Master Gardeners - Statewide
MG - Colusa
MG - Fresno
MG - Nevada
MG - Orange
MG - Placer
MG - San Luis Obispo
MG - San Mateo & San Francisco
MG - Santa Clara
MG - Sonoma
MG - Stanislaus
MG - Ventura
4-H Contra Costa
But it doesn't have to! UC ANR's Development Services team is here to partner with you. Whether you have a project that needs funding, need advice on a donor, or want to participate in a giving day campaign, our team is here to share best practices, provide tools and work with you to be successful.
The Development Services team wants to recognize the success of several recent partnerships — programs and individuals who see the potential impact of donor dollars in supporting UC ANR's important work.
Danielle Lee at Nutrition Policy Institute deserves a shout out for her new Research to Action newsletter format. It hits many of the highpoints that we look for because it makes supporters feel really good about the work NPI is doing, and it has a clear call to action, providing readers the opportunity to donate. It is not a solicitation, but it makes it easy for someone to take that step if they choose.
Giving Tuesday All Stars
The 2019 Giving Tuesday campaign was another opportunity to “lean in” to fundraising; we'd like to recognize just a few of the #GT All Stars:
Best 1st Time Performer: Sustainable Ag Research & Education Program
Best Use of Personal Network: Ricky Satomi, Forest Ed. & Outreach
Best Use of Campaign Materials: UC Master Gardeners of Los Angeles
Get On Board Award: Master Food Preservers, San Bernardino
Insomniac Award (most gifts after midnight): 4-H, Glenn County
Outstanding Photo: 4-H, Sacramento County
Team Spirit Award (matched her staff giving): Lynn Schmitt-McQuitty
In addition to these All Stars, we want to thank the Statewide UC Master Gardeners and 4-H teams for being “Perfect Partners” in working to promote Giving Tuesday across the state. And we recognize the President's Advisory Commission, senior leadership and the 4-H Foundation Board for being “Match Makers” and giving $40,000 in incentive funds to motivate and double donor dollars.
Yes, fundraising takes effort. But know we are here to help. We're grateful for your partnership, but the ultimate reward comes when we engage donors to support the work we do to improve the lives of all Californians.
Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a resounding success.
“We surpassed our stretch goal of $100,000,” Emily Delk, director of Annual Giving and Donor Stewardship, announced jubilantly before 5 p.m. on Giving Tuesday, as she rang a bell and the Development Services team and other ANR staff members cheered.
As of 11:59 p.m. on Nov. 27, #GivingTuesday 2018 donors had contributed $121,000 to UC ANR, including approximately $81,000 for the California 4-H Youth Development Program.
“Our team is still tallying numbers,” Delk said, “However, we are confident to report that we raised over $121,000 for the UC ANR network. This is a phenomenal response of generosity from 342 donors.”
With generous contributions from the President's Advisory Commission, staff and donors, the first $10,000 of donations to UC ANR were doubled. The 4-H Foundation had $25,000 in matching funds.
“A huge congratulations is in order for the Development Services team, all of the Statewide Program Leaders, county directors, the many, many donors and everyone else involved in making the day a success!” wrote Wendy Powers, associate vice president, in her ANR Adventures blog.
In addition to raising money, the #GivingTuesday social media campaign helps raise the visibility of ANR programs and awareness that programs such as the 4-H Youth Development Program are part of the University of California.
“Giving days are driven by social media and the rise of crowd funding is a powerful way to invite new donors to support our work,” Delk said.
The UC Master Gardener Program team made a video of the “unselfies” posted on social media by their supporters: https://youtu.be/PI-rKJikTD0.
Via video, VP Glenda Humiston thanked donors for supporting UC ANR: https://youtu.be/x3Z1LFhx5pc
The staff engagement in the campaign was bigger and better than ever before thanks in part to fun incentives. As a token of appreciation, members of Development Services delivered balloons to donors in the ANR building in Davis.
As an added incentive, UC IPM Director Jim Farrar committed to eating a pest if at least 20 people made a donation of $10 or more to UC IPM. On Wednesday, Nov. 28, all UC IPM donors were invited to participate in the special pest-eating event in the UC ANR building, where Farrar talked about and consumed corn smut, a roasted grasshopper and a live meal worm.
“Giving Tuesday gives us an opportunity to talk about our research and outreach to enhance food systems and create thriving communities, as well as all the other positive things everyone in ANR is doing to make life better for Californians,” Humiston said.
On Nov. 27, ANR is once again participating in #GivingTuesday—a 24-hour global giving challenge—a movement about ordinary people coming together to do extraordinary things. Celebrated on the Tuesday after Thanksgiving, #GivingTuesday kicks off the charitable season. For ANR, Giving Tuesday is an opportunity to raise funds for UC Cooperative Extension county programs, research and extension centers and statewide programs. To help Californians recover from recent wildfires, adapt to climate change and escape persistent pockets of poverty, the needs in the coming year will be great, and year-end giving is an opportunity for donors to assist.
UC Cooperative Extension staff and 4-H members took care of evacuated farm animals at the fairgrounds, and in Siskiyou County, partnered with local agencies to create and distribute Pet Emergency Evacuation Plan pamphlets.
For UC ANR stakeholders, #GivingTuesday presents an opportunity to support the many programs and services that strengthen California communities each day and more importantly, during times of crisis. Last year, over $76,000 was raised on #GivingTuesday to support UC ANR programs including the 4-H Youth Development Program and UC Master Gardener Program.
“As residents of California, we're all each other's neighbors—we lend a helping hand, we share information, we care about our community. That's what our #GivingTuesday #NeighborCA campaign is all about.” said Emily Delk, director of annual giving for UC ANR.
A website is up with links to all of ANR's programs, Research and Extension Centers and UCCE offices: ucanr.edu/givingtuesday. It invites donors to designate programs or locations to which they wish to donate.
The website contains a toolkit for county offices and programs to participate. It includes:
- Sample tweets and social media posts
- Custom images to include in social posts
- Templates for “unselfies.” Donors may take photos of themselves holding an unselfie sign and share on social media how they are giving.
The 4-H Youth Development Program also has its own website at http://4h.ucanr.edu/GivingTuesday.
Although not as well-known as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people who are swept up in the spirit of giving at the end of the year.
This year Development Services has set a goal of collecting a total of $100,000 for 4-H and UC ANR from 300 or more donors on #GivingTuesday. Last year UC ANR and 4-H received nearly 300 gifts.
“The #GivingTuesday #NeighborCA campaign is a fun way for people in all ANR programs to give to the programs most important to them,” said Delk.
I am pleased to announce that we will be joined by a new colleague, Lorna Krkich, who has accepted the position of UC ANR Executive Director of Development Services. She will begin the position on Dec. 29.
Lorna brings a wealth of experience in income development, relationship building and strategic planning for future growth and sustainability. She has deep roots in California and is an alumna of UC Santa Cruz.
Working with The Salvation Army, Lorna developed funding opportunities, and trained and managed major gift officers across four states. Her program, in which she achieved well over annual goals and initiated a lapsed-donor process, resulted in 60 percent growth across the territory. During her time with the American Lung Association, she worked with staff and volunteers to build community presence and implement new fundraising initiatives in mid-level and major giving, increasing corporate donations by 900 percent in three years.
We are very excited to have Lorna working with us to grow our UC ANR programs, rebuild our academic footprint and improve our research infrastructure. Please join me in congratulating and supporting Lorna in her new appointment.