Posts Tagged: Lenya Quinn-Davidson
McPherson joins ANR as Bay Area UCCE regional director
Frank McPherson joined UC ANR on Feb. 3, 2020, as a regional director for UC Cooperative Extension serving Alameda, Contra Costa, San Francisco and San Mateo counties, and Elkus Ranch Environmental Education Center. He is highly experienced in providing service to external and internal customers.
Prior to joining ANR, McPherson was director of Customer Service at San Jose-based BD Biosciences, where he led the Customer Service division of 75 employees and provided direction to clinical and research applications support, education services, technical support, contract administration and other teams.
From 2000 to 2013, McPherson served as a senior manager at Applied Materials where he led a team of highly skilled account service representatives; directed and managed Contact Center start-ups across the globe, negotiated contracts; and interfaced with planning, purchasing, order fulfillment and logistics to meet customer requirements.
From 1998 to 2000, as a manager at Air France, he was in charge of customer support for clients in Canada, the United States and Mexico. As a director of operations at Global Discount Travel from 1995 to 1998, McPherson managed 200 staff members with 2,000 accounts nationwide. From 1985 to 1995, as a superintendent in the US Air Force, he was in charge of command posts and operation centers.
McPherson holds a bachelor's degree in business management from University of Maryland and a master's degree in business management from Troy State University in Alabama. He is fluent in German.
He is based at the UCCE office in Concord and can be reached at (925) 608-6674 and email@example.com.
Mada appointed ANR chief information officer
After a long open search, Sree Mada has been named chief information officer, effective March 1, 2020.
Mada has 22 years of technical, functional and business experience in the field of Information Technology. During his career, he has demonstrated strong expertise in enterprise technical solutions in various complex business transformative implementations.
Mada joined UC in 2012, and in 2014 he joined ANR as program manager for UCPath.
“UCPath successfully went live last October thanks in no small part to Sree's skills and commitment to UC ANR's mission, and to his colleagues and the team he led,” said Tu M. Tran, associate vice president for Business Operations.
In his new role as chief information officer, reporting to Tran, Mada will be responsible for moving ANR to new technology platforms and readying our systems for an improved cybersecurity environment. He will also be responsible for implementing modern solutions for programmatic, business and administrative computing, in addition to building an organization that delivers efficient and effective technical solutions to advance the education, research and service mission of UC ANR.
Mada holds certifications from the Project Management Institute and the Information Technology Infrastructure Library, in addition to earning a bachelor's degree in statistics and political science and a master's degree in computer science and applications from Osmania University, India.
Mada will be located in office 173 in the ANR building at 2801 Second Street in Davis and can be reached at (908) 346-0196 and firstname.lastname@example.org.
Brown named director of Staff Human Resources
Bethanie Brown has assumed the role of director of Staff Human Resources effective Feb. 1, 2020.
Brown, who was associate director of Human Resources, now is responsible for staff recruitment and compensation, organizational development/workforce planning, UCPath Human Resources operations and employee/labor relations. Brown continues to report to John Fox in his role as executive director for Human Resources. Brown's expanded role over Staff Human Resources will allow Fox to focus on initiatives related to diversity, equity and inclusion, employee engagement and career development. Fox also continues to serve as ANR's Title IX and non-discrimination officer.
Tina Jordan, Academic Human Resources manager; Jodi Azulai, ANR Learning & Development coordinator; and David White, principal Affirmative Action analyst and Title IX investigator continue to report to Fox.
Master Gardeners welcome three new program coordinators
Growing up in Denver, Danica Taber explored plant cultivation as a student at University of Colorado Boulder by volunteering at the university greenhouses to help care for the phenomenal teaching collection.
In 2012, she moved to Santa Barbara, where she gained growing experience. “I was fortunate enough to serve as the manager for UCSB's research greenhouses and teaching collections. I got a crash course in IPM, and I also began to appreciate how valuable invested volunteers are,” says Taber.
After completing master's degrees in public affairs and environmental science at Indiana University-Bloomington, Taber moved back to the area to live with her husband.
Taber is based in Santa Barbara and can be reached at (805) 893-2125 and email@example.com.
Originally from Iowa, Uhde earned her B.S. in kinesiology, public health option from Iowa State University, where she studied human nutrition, exercise science and public health. After graduating, she moved to Kansas where she coordinated regional food access programs and led statewide farmers market, food policy, and school health initiatives, including the Senior Farmers' Market Nutrition Program, which served over 5,000 eligible older adults through 19 local agencies and 450 certified farmers. Uhde also managed a weekly farmers' market on the capitol grounds in Topeka. She holds a Master Gardener Home Horticulture Certificate from Oregon State University Extension.
“Katherine is passionate about community policy, systems and environmental changes that are sustainable, protect the environment and promote healthy lifestyles. We are delighted to have her as part of the UC Master Gardener Program,” said Lucy Diekmann, UCCE urban agriculture and food systems advisor.
Uhde is based in San Jose and can be reached at (408) 282-3138 and firstname.lastname@example.org.
Burke earned a bachelor's degree in sociology at UC Santa Cruz. After graduating, she pursued her interests in food, agriculture and education. Working with the local farm and garden community for close to 10 years now, she has experience in both the programs and operations sides of small nonprofits.
Burke is based in Half Moon Bay and can be reached at (650) 276-7425 and email@example.com.
Read more about the new UC Master Gardener program coordinators at https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=39206.
Almond Pest Management Alliance Team wins IPM award
The UC IPM Almond Pest Management Alliance Team received an award from the California Department of Pesticide Regulation and California Environmental Protection Agency for their vigorous promotion of IPM and acting as a hub for growers, pest control advisers, researchers and others to organize their collective efforts and rapidly respond to arising pest issues.
The Almond Pest Management Alliance Team serves as a role model for the implementation of integrated pest management practices in California. The team consists of UC IPM advisors David Haviland, Jhalendra Rijal and Emily Symmes, industry researcher Bradly Higbee of Trécé, USDA scientist Charles Burkes and Bob Curtis of the Almond Board of California.
The team encouraged the adoption of mating disruption for managing navel orangeworm, a major pest in almond orchards, especially in the San Joaquin Valley. After they began demonstrating that mating disruption proved to be an economical pest control method in orchards, they saw a rapid rise in growers adopting the technology. Kern County showed a 26% countywide increase in the adoption of mating disruption from 2017-2018.
For more than a decade, the team conducted research on navel orangeworm, spider mites, leaffooted bug and ants that laid the groundwork for IPM adoption. For the past three years, the team put these IPM practices on display using eight demonstration orchards across the San Joaquin Valley as part of a CDPR Pest Management Alliance Grant.
PCAs and growers who participated in UC Almond Pest Management Alliance activities were surveyed – an average of 93.8% of participants stated that information that they received was considered when making pest management decisions.
The Almond Pest Management Alliance Team also received a California State Assembly Certificate of Recognition sponsored by Assemblyman Rudy Salas.
A three-minute video about the Almond Pest Management Alliance Team can be downloaded at https://ucdavis.box.com/s/7bo2ckkxi7kfvqevc346js6m6g3gvtg5.
Quinn-Davidson and Stackhouse win CSAC Challenge Award
The California State Association of Counties honored UCCE Humboldt County advisors Lenya Quinn-Davidson and Jeffery Stackhouse and the Humboldt County Prescribed Burn Association with one of its 18 Challenge Awards to recognize county innovation and best practices. As part of the award, CSAC wrote a story at https://www.counties.org/county-voice/first-west-humboldt-countys-prescribed-burn-association-teaches-value-fire and produced a video about their efforts. The video is posted at https://youtu.be/EhkCFRVZ2NE.
In 2017, Quinn-Davidson and Stackhouse developed the Prescribed Burn Association, which has steadily grown. The association is composed of landowners, nonprofits, volunteer firefighters and other community members who work together to carry out prescribed burns on private land. Until the association was created, most landowners and community members lacked access to prescribed burn information and training.
In 2017, Quinn-Davidson and Stackhouse developed the Prescribed Burn Association, which has steadily grown. The association is composed of landowners, nonprofits, volunteer firefighters and other community members who work together to carry out prescribed burns on private land. Until the association was created, most landowners and community members had lacked access to prescribed burn information and training.
The concept of a prescribed burn association is catching on. Quinn-Davidson and Stackhouse have presented the Humboldt County model to numerous counties around the state.
Beyond the benefit of prescribed burns for land management, Quinn-Davidson and Stackhouse say the association brings together groups that have traditionally been at odds – ranchers, people who work in timber, environmentalists and cannabis growers.
“Instead of being on opposite sides of an issue, people are gaining understanding for the other side,” Stackhouse told CSAC. “It has opened the door for real, honest communication between different groups that otherwise would not be happening. Having people work together who have been on different sides of the community really is amazing.”
Meyer receives Water Quality Stewardship Award
The North Coast Regional Water Quality Control Board presented its Water Quality Stewardship Award to Deanne Meyer, a UCCE specialist in the Department of Animal Science at UC Davis, on Feb. 6.
Meyer studies livestock waste management, lectures in the Department of Animal Science and advises agricultural and environmental majors. She is also the environmental stewardship module coordinator for the California Dairy Quality Assurance Program (CDQAP), part of the California Dairy Research Foundation.
Meyer has provided technical advice and comments in developing the North Coast Regional Water Board's dairy program. She provides technical expertise at CDQAP workshops to help dairy operators comply with the requirements of the Regional Water Board's dairy permit. Meyer also served on the Technical Advisory Committee for the California Department of Food and Agriculture's Alternative Manure Management Program. Meyer is currently working with Regional Water Board staff on a contract to test manure and soil on 30 North Coast pasture-based dairies to assist dairy operators in developing a nutrient budget for Nutrient Management Plans.
The Executive Officer's Water Quality Stewardship Award is an annual award given to an individual or group whose exceptional work contributes to the preservation and enhancement of surface water and groundwater quality in the North Coast Region.
4-H Camping Advisory Committee receives national research award
The American Camp Association recognized the California 4-H Camping Advisory Committee with its 2020 Eleanor P. Eells Excellence in Research in Practice Award. Marianne Bird, 4-H youth development advisor in Sacramento County and chair of the 4-H Camping Advisory Committee, accepted the award on behalf of the team on Feb. 12 At its national conference in San Diego.
The Eells Award recognizes programs that apply innovative, quality research or evaluation findings to improve program practice, and share their findings with others.
Since its inception in 2004, program evaluation and improvement has been a focus of the California 4-H Camping Advisory Committee. However, engaging the 25 or more local, volunteer-run camps in program assessment proved challenging.
To engage camps in data and the program improvement process, the committee embraced the use of “data parties” to share results and encourage dialogue with the camps participating in the current study. A data party gathers stakeholders to analyze or interpret collected data. The committee invited camps to bring a team of three to six people (4-H teen leaders, adult volunteers and professional staff) to explore statewide findings, as well as data from their own camp. Teams then created an action plan for improving their programs.
The event encouraged buy-in and a sense of ownership to the data. Participants reported new insights and greater understanding of the data, and cited changes they had made to their programs as a result. Since initiating the data party format four years ago, participation in the statewide evaluation has grown from nine to 22 camps.
“When those engaged in programming understand and embrace data, then is an evaluation truly useful,” said Bird. “These are the people who can make change happen. For California 4-H, the camp data party has been the key to opening dialogue and improving our programs."
“I thought you all might enjoy this bit of good news from Humboldt County. Yesterday reminded me of the important role we at UCCE can play in these types of local issues,” wrote Lenya Quinn-Davidson, UCCE area fire advisor in Humboldt County.
Concerned about habitat loss and fuel buildup on private lands in Humboldt County, Quinn-Davidson and Jeff Stackhouse, UCCE livestock and natural resources advisor, recently formed a Prescribed Burn Association.
Thanks to Senate Bill 1260, which was signed into law last year, air districts are receiving grants from the California Air Resources Board to support local prescribed fire programs.
Stackhouse and Quinn-Davidson attended the North Coast Unified Air Quality Management District Board meeting Sept. 18 in Weaverville to suggest their district subsidize the air quality permit fees for prescribed burners.
“Our district has decided to use some of these grant funds to subsidize air quality permit fees for prescribed burners in the district. This is welcome news to those of us with the PBA who have been working for the last year to alleviate air quality permit fees, which can be $250 to $1250 for bigger projects. For our PBA burns, air quality permit fees are one of our biggest project costs, and now those fees will be waived.”
The air board's original plan was to subsidize projects with a focus on wildfire risk reduction. At the meeting, she and Stackhouse encouraged them to broaden the scope and include all projects that have a public benefit, including burns focused on habitat restoration, range improvement, forest improvement, cultural resources, etc., in addition to fuels reduction.
“We suggested that they tie the subsidy program to Public Resources Code 4475, which was amended through SB1260 to include an expanded definition of ‘public benefit burning.' They accepted our suggestion and amended the rule to reflect this broader suite of project types, which covers most of the great burning we're all doing in the North Coast: oak woodland restoration, medusahead/starthistle/blackberry control, coyote brush/coastal rangeland/prairie burning, understory fuels reduction, etc. With this cost relieved, we can start thinking about planning more projects and bigger projects! Yesterday, a 300-acre burn would have cost $1,250 (permit) + $65 (smoke management plan). As of today, those costs will be $0.”
The district's proposal also recommended excluding federal agencies and timber companies from the subsidy program, but Quinn-Davidson and Stackhouse asserted that any entity doing work that benefits the public should have equal access to the subsidy. In response, the Board voted to expand the program to include federal agencies and timber companies.
“Based on what air district staff said at the meeting, it sounded like this would save landowners about $14,000 to $18,000 per year in fees district-wide. I think it'll be even more than that in the coming years, with all the interest we have in prescribed fire,” Quinn-Davidson said.
“We're still working with the district to think about longer term solutions to their fee structure, but in the meantime, this is a fabulous step in the right direction!” Quinn-Davidson said.
People raising cattle, sheep, goats, poultry, swine, horses, llamas, alpacas, aquaculture species or other production-oriented animals in California who have experienced at least one wildfire on their property within the last 10 years are being asked to participate in a Fire Impact and Risk Evaluation (FIRE) survey.
“We will aim to quantify the impact of wildfires in different livestock production systems,” said Beatriz Martinez Lopez, director of the Center for Animal Disease Modeling and Surveillance in the UC Davis School of Veterinary Medicine. “The idea is also to create a risk map showing areas more likely to experience wildfires with high economic impact in California.
“This economic and risk assessment, to the best of our knowledge, has not been done and we hope to identify potential actions that ranchers can take to reduce or mitigate their losses if their property is hit by wildfire.”
Martínez López, who is also an associate professor in the Department of Medicine & Epidemiology at UC Davis, is teaming up with UC Cooperative Extension livestock and natural resources advisors and wildfire specialists around the state to conduct the study.
The research team includes
- Matthew Shapero, UC Cooperative Extension advisor in Ventura County
- Rebecca Ozeran, UCCE advisor in Fresno and Madera counties
- Stephanie Larson, UCCE livestock range management advisor in Sonoma and Marin counties
- Sheila Barry, UCCE livestock and natural resourcesadvisor, in Santa Clara, San Mateo, San Francisco, Alameda and Contra Costa counties
- Josh Davy, UCCE livestock, range and natural resources advisor in Tehama, Colusa and Glenn counties
- Max Moritz, UCCE wildfire specialist, UC Santa Barbara
- Luke Macaulay, UCCE rangeland planning and policy specialist at UC Berkeley
- Lenya Quinn-Davidson, UCCE wildfire advisor in Humboldt, Siskiyou, Trinity and Mendocino
“The idea came up in a conference in San Diego, just when we had several ongoing wildfires and we were discussing how poorly are some areas prepared for this and the need for better emergency planning, coordination and response when not only people, but also large animals are involved,” Martínez López said. “We hope this study will provide the foundation to advance in this direction.”
“Right now, we have no good estimate of the real cost of wildfire to livestock producers in California,” said Rebecca Ozeran, UC Cooperative Extension livestock and natural resources advisor for Fresno and Madera counties. “Existing UCCE forage loss worksheets cannot account for the many other ways that wildfire affects livestock farms and ranches. As such, we need producers' input to help us calculate the range of immediate and long-term costs of wildfire.”
Stephanie Larson, UC Cooperative Extension livestock and range management advisor for Sonoma and Marin counties, agreed, saying, “The more producers who participate, the more accurate and useful our results will be.”
“We hope the survey results will be used by producers across the state to prepare for wildfire,” said Matthew Shapero, UC Cooperative Extension livestock and natural resources advisor for Ventura and Santa Barbara counties, “And by federal and private agencies to better allocate funds for postfire programs available to livestock producers.”
The survey is online at http://bit.ly/FIREsurvey. It takes 15 to 30 minutes, depending on the number of properties the participant has that have been affected by wildfire.
“Survey answers are completely confidential and the results will be released only as summaries in which no individual's answers can be identified,” said Martínez López. “This survey will provide critical information to create the foundation for future fire economic assessments and management decisions.”
The team would like your help in encouraging livestock producers who have experienced wildfire to participate in the FIRE survey.
joins 4-H as advisor for San Joaquin and Stanislaus counties
Emma Fete joined UCCE as an area 4-H youth development advisor for San Joaquin and Stanislaus counties on Dec. 4, 2017.
For five years prior to joining UCCE, Fete taught and developed various courses including online and hybrid variants as an instructor for the School of Communication at The Ohio State University. As a part of an interdepartmental team, she evaluated general education requirements for undergraduates. Fete also served on the Diversity Committee, analyzing and recommending departmental policies, hiring and recruiting strategies, and implementing training programs to best represent and serve diverse populations. From 2010 to 2012, she worked as an assistant language teacher for the Hiroshima Board of Education in Japan, where she taught and developed coursework in three prefectural high schools and a special needs school. From 2007 to 2010, Fete worked at WOSU Public Media, where she helped manage WOSU radio programming, fundraising and development efforts, and the station's community activities. She also has experience in local and state government as well as child-focused local non-profits. Fete is a dedicated horsewoman who was an enthusiastic 4-Her in her youth and continues to coach 4-H participants today.
Fete earned a Ph.D. and M.A. in communication at The Ohio State University and a B.A. in broadcasting from Otterbein University in Westerville, Ohio.
Fete is based in Stockton and can be reached at (209) 953-6118 and firstname.lastname@example.org.
Katherine “Kate” Wilkin joined UCCE on Sept. 18, 2017, as an area forestry/fire science and natural resources advisor in Sutter, Yuba, Butte and Nevada counties.
Prior to joining UCCE, Wilkin was a postdoctoral researcher at UC Berkeley where she developed techniques for the California Air Resources Board to better estimate wildfire emissions and collaborated on an ecosystem services project, including water and carbon, of restored fire regimes. From 2011 to 2016, she was a graduate student researcher at UC Berkeley, and at Cal Poly from 2007 to 2009. Wilkin also worked at Yosemite National Park, National Park Service's Inventory and Monitoring Program, California State Parks, and The Nature Conservancy on complex environmental issues including forest health, wetland restoration, fire management, visitor-use, and mine reclamation. She has been a member of the Northern California Prescribed Fire Council since 2011.
Wilkin completed a Ph.D. in environmental science, policy and management from UC Berkeley, an M.S. in biology from Cal Poly-San Luis Obispo, and a B.S. with a double major in biology and interdisciplinary studies (environmental science) from The College of William and Mary.
Wilkin is based in Yuba City and can be reached at (530) 822-7515 and email@example.com.
Oguns joins ANR as financial analyst
Tayo Oguns has joined Resource Planning and Management Office as a financial analyst.
He serves a critical role in strategic planning for future UC ANR staffing and personnel initiatives.
Prior to joining ANR, Oguns was a financial analyst at UC Berkeley.
He earned a bachelor's degree in finance at University of Massachusetts – Amherst and an MS in business analytics at Saint Mary's College of California.
Oguns is based at UCOP and can be reached at (510) 987-9028 and Tayo.Oguns@ucop.edu.
Three of the twelve awards announced for the upcoming International IPM Symposium will be given to UC Integrated Pest Management Program members.
Peter Goodell, UC IPM advisor emeritus, and Frank Zalom, professor in the UC Davis Department of Entomology and Nematology and former Statewide IPM Program director, were selected for the Lifetime Achievement Award.
The European Grapevine Moth Team was selected for an IPM Team Award for achieving the eradication of European grapevine moth only six years after its discovery in 2009. Team members helped growers in infested counties to monitor the pest and apply control measures on a timely basis. The team's research and extension efforts helped growers avoid losses to the pest every year until it was finally eradicated in 2016.
Lucia Varela, UC IPM advisor for the North Coast; Monica Cooper, UC Cooperative Extension viticulture advisor in Napa County; Walter Bentley, UC IPM entomologist emeritus; Larry Bettiga, UC Cooperative Extension advisor in Monterey County; Kent Daane, UC Cooperative Extension specialist in UC Berkeley Department of Environmental Science, Policy and Management; Rhonda Smith, UC Cooperative Extension advisor in Sonoma County; Robert Van Steenwyk, UC Cooperative Extension specialist in UC Berkeley ESPM; Joyce Strand, UC IPM academic coordinator emeritus; and Zalom.
Zalom, extension entomologist at UC Davis, also has an impressive record of furthering IPM. Zalom began in 1980 as the IPM Coordinator in California. Although he was responsible for advancing IPM in the state, Zalom championed the idea of promoting IPM on a regional and even national level. For 16 years, he co-chaired the American Public Land-grant University National IPM Committee, leading to the development of the Regional IPM Centers. Zalom believes that the science and implementation of IPM will reduce the impact of pests and pest management on agriculture and the environment.
One of Zalom's most successful projects was IPM implementation in almonds. Because of his research on navel armyworm, damage from the pest fell from 8.8 percent in 1978 to less than 1.5 percent in 1990, with a 40 percent reduction in insecticides.
The winners will receive their awards and recognition at the 9th International IPM Symposium March 19-22, 2018, in Baltimore, Md.
CAL FIRE honors Quinn-Davidson
Lenya Quinn-Davidson, UCCE fire advisor in Humboldt County, has been selected to receive a CAL FIRE Partnership Award.
“As one of the team members helping work towards the statewide goals for using prescribed fire, your work with CAL FIRE, local cooperators and other stakeholders has created invaluable partnerships and expanded the training opportunities that many agencies were previously unable to access,” Ken Pimlott, CAL FIRE director, wrote to Quinn-Davidson. “It is important to CAL FIRE to work collaboratively with our partners to achieve our common goals. In this instance, your cooperative approach produced results which exceeded the normal expectations. I thank you for your efforts to further the mission of CAL FIRE.”
Yana Valachovic, UCCE director and forest advisor in Humboldt and Del Norte counties, said, “This is an incredible achievement for someone early in their career and it is strong evidence of her leadership skills and all around excellence!”
Quinn-Davidson will receive the award on Jan. 8 at a ceremony at the California Highway Patrol Academy in Sacramento.
On Nov. 28, ANR will again participate in #GivingTuesday, a global day of giving, powered by our social networks. Celebrated on the Tuesday after Thanksgiving, #GivingTuesday kicks off the charitable season. For ANR, Giving Tuesday is an opportunity to raise funds for UC Cooperative Extension county programs, research and extension centers and statewide programs. As a result of the ongoing effects of the drought, recent wildfires and persistent pockets of poverty, California's needs in the coming year will be great, and year-end giving is an opportunity for donors to assist.
“UC Cooperative Extension professionals have a deep passion for their work and a dedication to the communities they serve. While most deliver their research and programs quietly every day, it is especially incredible to witness their response to disaster; for example, recent wildfires saw local UCCE offices responding immediately with vital information for coping with the fires, care for livestock and pets, as well as service in food banks and other volunteer needs,” said VP Glenda Humiston.
UC Cooperative Extension staff and 4-H members helped rescue livestock in Sonoma County as people evacuated. The UC Master Gardener Program connected volunteers throughout the state who wanted to provide relief to the 17 UC Master Gardener volunteers who lost their homes in Solano County.
“UC Master Gardener volunteers are true to their generous nature and have offered tremendous support to fellow volunteers who have lost homes in the fires. With compassionate hearts, they have offered lodging, supplies and words of support,” said Missy Gable, UC Master Gardener Program director. “In the future, we will look to replant what was lost and find healing in the care and establishment of new landscapes and wild spaces.”
“Giving Tuesday gives us an opportunity to talk about our research and outreach to enhance food systems and create thriving communities, as well as all the other positive things everyone in ANR is doing to make life better for Californians,” Humiston said.
For UC ANR stakeholders, Giving Tuesday presents an opportunity to support the many programs and services that strengthen California communities each day and more importantly, during times of crisis. Last year, over $64,000 was raised on Giving Tuesday to support UC ANR programs including the 4-H Youth Development Program and UC Master Gardener Program.
“Last year, the 4-H Foundation recorded a 430 percent increase in donations over the previous fiscal year, raising over $30,000 in one day from 37 counties!” said Mary Ciricillo, director of annual giving for UC ANR. This was due in large part to a match challenge from an anonymous donor.
“This year, I'm excited to share that we will have two match challenge funds. One supporting the California 4-H Foundation and one for all UC ANR.” said Ciricillo.
A website is being created with links to all of ANR's programs, Research and Extension Centers and UCCE offices: ucanr.edu/givingtuesday. It invites donors to designate programs or locations to which they wish to donate.
As of Nov. 1, the website will contain a toolkit for county offices and programs to participate. It will include:
- A customizable letter to send to stakeholders
- Templates for “unselfies.” Donors may take photos of themselves holding an unselfie sign and share on social media how they are giving.
- Sample tweets and social media posts
- Sample thank you note
The UC Master Gardener Giving Tuesday website is at http://mg.ucanr.edu/givingtuesday.
The 4-H Youth Development Program also has its own website at http://4h.ucanr.edu/GivingTuesday. Last year, 4-H programs in 17 California counties participated.
Although not as well-known as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people who are swept up in the spirit of giving at the end of the year.
This year Development Services has set a goal of collecting a total of $60,000 for 4-H and UC ANR from 300 or more donors on Giving Tuesday. Last year UC ANR and 4-H received 224 gifts.
“The #GivingTuesday campaign is a fun way for people in all ANR programs to supplement their funding with private donations,” said Andrea Ambrose, acting director, UC ANR Development Services.