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Posts Tagged: Linda Forbes

Tools to tell the ANR story

A new UC ANR toolkit is available to help communicate the value of UC ANR's work.

A new communications toolkit is available to support you in communicating the value of UC ANR and promoting your work. Topics addressed by the toolkit will be continually refined and updated (It's a work in progress).

The branding section offers an overview of brand basics for UC ANR, information and resources for branded photography and videography, and writing and visual style guides. The visual style guide will be fully refreshed by the end of January; please contact Strategic Communications with visual style questions in the meantime.

Logos can be downloaded from the toolkit.
The logos and templates section includes downloadable logos and templates for posters, newsletters, presentations and other materials as well as information for ordering business cards. Materials are available in English and Spanish. 

The public relations section contains a media training request form, templates for writing press releases, and best-practice information for media and government relations. There is also a page on crisis communications.

The social media section covers policy and guidelines, resources, a list of ANR platforms to follow and sample posts.

The web communications section offers information and resources for effective web design, accessibility and search engine optimization as well as links to SiteBuilder training resources.  

The Spanish resources page is your guide for working with the News and Information Outreach in Spanish (NOS) team to communicate with the Spanish-speaking community as well as underserved populations.

The section on working with Strategic Communications explains “who to contact for what” and offers content development and promotion tools as well as information on partnering with us to tell your story. 

The toolkit contains multiple links to the Learning and Development site, a go-to resource for many of these topics, with the goal of making it easy to find what you're looking for. 

Strategic Communications will continue to add resources (especially training resources, policy updates and visual style guidance) to the toolkit over time. We welcome your suggestions and questions.

Posted on Wednesday, December 11, 2019 at 4:33 PM
  • Author: Linda Forbes

Names in the News

El-Kereamy named UCCE citrus specialist
Ashraf El-Kereamy

Ashraf El-Kereamy was appointed UC Cooperative Extension citrus horticultural specialist in the Department of Botany and Plant Sciences at UC Riverside on Feb. 1, 2019.

He had been working as a UCCE area viticulture advisor serving Kern, Tulare and Kings counties since 2014.

Prior to joining UCCE, El-Kereamy worked as a post-doc research associate at University of Guelph, studying plant drought and heat stress tolerance in plants from 2013 to 2014, and studying the genotypes variation in nitrogen use efficiency and plant heat stress tolerance from 2008 to 2012. From 2012 to 2013, he was assistant/associate professor in the Department of Horticulture, Ain Shams University, Egypt, where he taught undergraduate and postgraduate courses for horticultural science and served as the principal investigator for a U.S.-Egypt joint collaborative research project between University of Wyoming and Ain Shams University on improving grapevine tolerance to drought and heat stress. As a post-doctoral scientist at the University of Guelph, Vineland, El-Kereamy studied the pathogenesis-related proteins during plum fruit ripening. As a University of Manitoba post-doc, he studied the physiological role of abscisic acid in plants.

He earned his Ph.D. in agriculture with an emphasis in grape physiology and molecular biology from INP-ENSAT, Toulouse University, Toulouse, France, and a M.Sc. in pomology and B.Sc. in horticulture, both from Ain Shams University, Cairo, Egypt.

El-Kereamy is based at Lindcove Research and Extension Center in Exeter, and can be reached at (559) 592-2408, Cell: (661) 703-4678 and aelkereamy@ucanr.edu. Follow him on Twitter at @ashrafelkereamy.

Galdi joins UCCE in Siskiyou County

Giuliano Galdi

Giuliano C. Galdi joined UCCE on Jan. 2, 2019, as a UC Cooperative Extension agronomy advisor in Siskiyou County.

Prior to joining UCCE, Galdi was a junior specialist at UC Davis (May 2017 – December 2018), where he worked on a variety of field trials, mainly alfalfa and forage crops, with the objective to improve sustainability of water use and hay quality. Tasks included irrigation scheduling, planting/harvesting trials, and data handling and analysis. As a master's student and student research assistant at Fresno State (2014-2017), Galdi evaluated salinity tolerance in different alfalfa varieties, attended conferences, and presented research in the form of posters and talks. He speaks Portuguese fluently.

Galdi completed a M.S. in plant sciences from Fresno State and a B.S. in agronomy engineering from University of Sao Paulo, Brazil.

Galdi is based in Yreka and can be reached at (530) 842-2711 and gcgaldi@ucanr.edu.

Follow him on Instagram and Twitter at @uccesiskiyou.

Grettenberger joins UCCE as field and vegetable crops specialist

Ian Grettenberger

Ian Grettenberger joined UCCE on Jan. 2, 2019, as a field and vegetable crops assistant specialist in the Department of Entomology and Nematology at UC Davis. Grettenberger is interested in advancing integrated pest management in field and vegetable crops, plant-insect interactions, and applied insect ecology.

Grettenberger earned a Ph.D. in entomology from Penn State University and a BS in biology from Western Washington University.

Prior to joining UCCE, Grettenberger was a postdoctoral research scholar at UC Davis, working first with Larry Godfrey and then with Frank Zalom.

Grettenberger is based at UC Davis in Briggs Hall and can be reached at (530) 752-0473 and imgrettenberger@ucdavis.edu. Follow him on Twitter at @IGrett.

Meng joins UCCE in Imperial County

Yu Meng

Yu Meng joined UCCE on Jan. 2, 2019, as the youth, families and communities advisor serving Imperial County, UC Desert Research and Extension Center and communities near the U.S.-Mexico border. Her responsibilities will focus on providing community development programs in the area of youth, families, and communities, with major outreach to the Latino youth and families.

Prior to joining UCCE, Meng worked for a USDA-funded project known as "the WAVE~Ripples for change" in collaboration with Oregon State University professionals, extension, community partners, high school soccer coaches, and school districts, and other dedicated volunteers. The program was designed to prevent unhealthy weight gain among 15- to 19-year-old soccer players. Most of the youth she worked with were Latinos and from low-income families. During this time, Meng helped develop and test the first sports nutrition, physical activity, family and consumer sciences curriculum for active youth. Her work resulted in positive developments in youth, reducing added sugar intake, maintaining fruit and vegetable intake over time, and improving the awareness of sports nutrition. Participating youth also applied additional skills they learned from gardening and cooking workshops at their homes and shared the lessons and practical applications with their respective families.

Meng is fluent in Chinese and originally from China, where she worked for food industries and started to notice the nutrition issues with processed foods and their effects on children's health. With that in mind, she came to the U.S. and earned a master's degree and Ph.D.

She completed a Ph.D. in nutrition science from Oregon State University, a M.S. in food science and nutrition from Utah State University, and a B.S. in Food Science and Engineering from Southern China University of Technology, China.

Meng is based in Holtville and can be reached at (442) 265-7700 and ucmeng@ucanr.edu.

York joins UCCE as silviculture and forest specialist

Rob York

Robert York joined UC ANR on Jan. 2, 2019, as a UC Cooperative Extension silviculture and applied forest ecology assistant specialist and adjunct associate professor of forestry in the Department of Environmental Science, Policy and Management at UC Berkeley. He directs research and management activity on the Berkeley Forests, a network of five research forests covering the western slopes of the Sierra Nevada mixed conifer forest from Shasta to Tulare counties.

York is a Registered Professional Forester in California. He earned a Ph.D. in forest ecology and silviculture, a M.S. in forest community ecology and a B.S. in forest management, all from UC Berkeley.

Prior to joining UCCE, York has been the research station manager at Blodgett Forest Research Station with UC Berkeley.

York is based in Georgetown and can be reached at (530) 333-4475 and ryork@berkeley.edu.

Forbes named Strategic Communications director

Linda Forbes

Linda Forbes joined UC ANR as Strategic Communications director on Feb. 19.

Forbes brings over 15 years of communications experience as a marketing and branding leader in the private sector and most recently at UC Davis. Since 2012, she served as associate director of marketing at UC Davis, leading initiatives such as the award-winning monthly Aggie Tip Sheet and major advertising campaigns, as well as collaborating with campus colleagues to promote the impact and value of UC Davis on a variety of digital platforms. Travelers who fly out of the Sacramento airport may have seen ads from the last campaign she led, which included the “You sip, we solve” ad showcasing UC Davis advances in protecting the water supply.

Before coming to UC, Forbes led marketing for a statewide accounting firm and managed an automotive aftermarket brand. But Forbes, whose father was a USDA veterinarian, had a desire to contribute her skills to an organization that solves agricultural and environmental issues.

“We look forward to having Linda lead our efforts to transform ANR from the university's ‘best kept secret' to a well-known, valued service,” said Wendy Powers, associate vice president

Forbes is located in room 175 in the ANR building in Davis. She can be reached at (530) 750-1204 and lforbes@ucanr.edu.

Scott joins ANR as payroll manager

Anne Marie Scott

Anne Marie Scott joined ANR's Business Operations Center as ANR payroll manager on Feb. 7, 2019. 

Scott brings strong payroll management and UCPath expertise with 19 years of UC experience in payroll, employment tax and accounts payable management. Most recently, she served as the payroll manager for the UC Office of the President working in the new UCPath system for the past year and a half. Prior to UCOP, she worked for UC Davis for 17 years as a payroll accountant, accounts payable division manager and also as the payroll manager for one of UCD's new shared service centers. She is also a Certified Payroll Professional.

Her experience working in the UCPath system at UCOP will uniquely enhance ANR's transition of payroll services to the new UCPath system. Scott will lead the ANR BOC payroll team providing time reporting and payroll services to all ANR units statewide. She will also work closely with the ANR Human Resources team to ensure efficient coordination between HR actions and payroll services. 

Scott is based at the ANR Building in Davis and can be contacted at ascott@ucanr.edu and (530) 750-1273.

Zilberman awarded Wolf Prize

David Zilberman

David Zilberman, a UC Cooperative Extension specialist and professor of agricultural and resources economics at UC Berkeley, has been awarded the 2019 Wolf Prize in Agriculture in recognition of his work developing economic models for fundamental problems in agriculture, economics and policy.

The Wolf Prize is an international award granted by the Wolf Foundation in six categories: agriculture, chemistry, mathematics, medicine, physics and the arts. The prize in the agriculture category is often referred to as the equivalent of a Nobel Prize in agriculture.

The award citation names Zilberman as “a leading protagonist in debates over water policy, environmental and resource policy in agriculture and the bioeconomy,” and highlights his career as “a unique mixture of theoretical work, applied research and extension.”

"I am deeply honored to have been selected,” said Zilberman, who holds the Robinson Chair in the Department of Agricultural and Resource Economics. “This prize is a recognition of my entire community: my family, my collaborators, my teachers in Israel and Berkeley, the College of Natural Resources, and the uniquely supportive and inspiring Berkeley campus."

Read more about Zilberman's career achievements at https://nature.berkeley.edu/news/2019/01/david-zilberman-awarded-wolf-prize-agriculture.

Davy, Mashiri, James and Kyser win award for weed paper

From left, Josh Davy, Fadzayi Mashiri,Guy Kyser and Jeremy James.

The Weed Science Society of America honored four ANR members with its Outstanding Paper Award, Invasive Plant Science and Management. 

Medusahead grass at Sierra Foothill Research and Extension Center.
Josh Davy, UC Cooperative Extension livestock, range and natural resources advisor for Tehama, Colusa and Glenn counties; Fadzayi Mashiri, UCCE livestock and natural resources advisor for Mariposa and Merced counties; Jeremy James, UC Sierra Foothill Research and Extension Center director, and Guy Kyser, UCCE specialist in the UC Davis Department of Plant Sciences, co-authored “Timing Aminopyralid to Prevent Seed Production Controls Medusahead (Taeniatherum caput-medusae) and Increases Forage Grasses.”

Their co-authors were Matthew J. Rinella, U.S. Department of Agriculture-Agricultural Research Service; Susan E. Bellows, U.S. Department of Agriculture-Agricultural Research Service, and Vanelle F. Peterson, Dow AgroSciences. 

The award was presented Feb. 11 during the organization's annual meeting in New Orleans.

Humiston honored by California Legislature

From left, Assemblymember Jose Medina, Paul Granillo and Glenda Humiston.

The California Legislature recognized Vice President Glenda Humiston and Paul Granillo, president of the Inland Empire Economic Partnership, as recipients of the California Economic Summit's 2018 Steward Leader Awards on Feb. 4.

Humiston received the California Steward Leader Award, which recognizes statewide contributions, and Granillo received the Regional Steward Leader Award, which recognizes regional contributions. The awards were presented at last year's California Economic Summit.

Senator Anna Caballero and Assemblymember Jose Medina issued joint resolutions to Humiston and Granillo commending their exemplary records of civic leadership, both have served on the California Economic Summit Steering Committee since its inception in 2011. 

Caballero read a resolution recognizing VP Glenda Humiston as recipient of the 2018 California Steward Leader Award.

Read more about Humiston's award at https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=28665.  

Thank you, and looking ahead for a great 2017!

Dear Colleagues,

As we wrap up 2016, I want to take a moment to thank you for everything you've done on behalf of UC ANR this year. Whether you are conducting research, organizing extension programs, teaching nutrition, leading volunteers or quietly working behind the scenes to support our various activities, your work makes a huge difference in the lives of all Californians.

In addition to those activities, many of you also took the time to give feedback to the recent strategic planning exercise, gathered to exchange ideas at the Research to Policy conference, or contributed to enhancing the UC ANR mission in many other ways.  A special thanks to the folks who chaired a committee, led a program team or served as county director – having strong, passionate leaders at every level of this organization is what makes us effective.

We are continuing to grow in numbers as hiring outpaces retirements. In 2016, 29 academics joined UC ANR and three more are poised to start in 2017. We also established four new endowed chairs with matching funds from UC President Janet Napolitano, the California Rice Research Board, the California Pistachio Research Board and, recently, the Orange County Farm Bureau. Thanks to the hard work of many stakeholders – both internal and external – we identified 26 academic positions (http://ucanr.edu/sites/anrstaff/files/253192.pdf) for a new round of hiring priorities over the next two years. 

At the request of President Napolitano, we've submitted a five-year plan for UC ANR that will help us operationalize the Strategic Vision 2025 in a very thoughtful and timely manner. The next step is to further develop specific action plans for implementation and ensure the financial stability to support our vision. After the winter break, we will share the plan with the UC ANR community, as well as external stakeholders, and invite additional input as we move forward.

I'm very excited about 2017!  Some great groundwork has been laid this past year to further enhance our ability to deliver the UC ANR mission and enjoy new partnerships. I hope you will have a chance to relax and enjoy the holidays with friends and family and return refreshed to tackle the challenges that await us in the new year.

Happy Holidays!

Glenda

Glenda Humiston
Vice President

 

Posted on Tuesday, December 20, 2016 at 2:16 PM

DANRIS-X launches into Project Board with webinar trainings

DANRIS-X has been updated and Project Board will open for 2018 reporting.

DANRIS-X has been updated and will eventually be replaced with the newly created Project Board for UCCE specialists and advisors. When DANRIS-X opens for reporting, users will see a reduced number of data fields and an aesthetic refresh.

Project Board will open for 2018 reporting and will have an improved user experience and simplified data entry. Special thanks to the Project Board Academic Advisory Committee and Project Team for their continued involvement. More information can be found at http://ucanr.edu/sites/anrstaff/Divisionwide_Planning/Program_Planning_and_Evaluation/DANRIS-X/.

Upcoming dates and action items:

CE Specialists

  • DANRIS-X opens Jan. 9
  • All CE specialists are invited to the Zoom webinar trainings offered on Jan. 20, from 10 a.m. to 11:30 a.m., or Jan. 24, from 2 p.m. to 3:30 p.m. Topics include an overview of the reporting system, what and why we report, etc.
  • Actions: Complete Annual Report for FY 2016 and Annual Plan for FY 2017 by March 6, 2017, at midnight.

CE Advisors

  • DANRIS-X opens on Feb. 2
  • All CE advisors are invited to the Zoom webinar trainings offered on Feb. 6, from 2 p.m. to 4 p.m., or Feb. 7, from 10 a.m. to 12 noon. Topics include an overview of the reporting system, what and why we report, etc.
  • Actions: Complete Annual Report & CASA for FY 2017 and Annual Plan for FY 2018 by Oct. 30, 2017, at midnight.

If you have questions or comments, please contact Kit Alviz, Program Planning and Evaluation, at kit.alviz@ucop.edu or (510) 987-0027.

 

 

Posted on Tuesday, December 20, 2016 at 2:14 PM

Names in the News

Mary Maffly Ciricillo
Ciricillo named director of Annual Giving

Mary Maffly Ciricillo brings more than 20 years of professional experience to her new role as the director of Annual Giving for UC ANR. She comes to ANR from the UC Davis Graduate School of Management, where she was director of Development & Alumni Relations, steward of the Business Partnership Program and point person on building connections, community and involvement of the school's alumni.

Ciricillo has spent the last 10 years in diverse roles at UC Davis, creating and growing programs that help further university goals. She launched UC Davis goClub, the campus alternative and sustainable transportation program. To get goClub rolling, Ciricillo signed on sponsors, built new relationships across campus and the business community, and revved up the marketing plan to encourage campus commuting options, such as carpool, vanpool, bike, walk, bus and train.

Before joining UC Davis, Ciricillo was an account executive in the communications industry, developing branding and marketing solutions. Her clients included The Gap, Oracle, Knight Ridder Newspapers, the San Francisco Ballet and the Tech Museum of Innovation in Silicon Valley.

She earned a B.A. in history with a minor in business from San Francisco State University.

Based in Davis, Ciricillo can be reached at (530) 750-1302, cell (530) 219-1085 and mciricillo@ucanr.edu.

Glenn County Soil Partnership from left, Dani Lightle, Betsy Karle, Kandi Manhart, RCD executive officer, and Rob Vlach NRCS district conservationist.

Karle and Lightle on team honored for conservation innovation

The USDA Natural Resources Conservation Service (NRCS) and California Association of Resource Conservation Districts presented its prestigious Excellence in Innovation award to the Glenn County Soil Partnership, which includes the Glenn County Resource Conservation District, UC Cooperative Extension in Glenn County and the NRCS field office in Willows.

Betsy Karle, UCCE county director and dairy advisor, and Dani Lightle, UCCE orchard systems advisor, both based in Glenn County, are among the partners working together to promote and encourage healthy soils and greatly increased local interest among farmers. Their goal is to increase awareness of the importance of soil health and to create a forum for farmers to share information and learn from each other. To ensure a locally led process, the partners created a farmer-led Steering and Technical Advisory Committee made up of farmers and local experts.

“Dani Lightle was a key player in the process and she has taken the opportunity to tackle some very interesting questions about cover cropping in orchards,” said Karle. “UCCE specialist Jeff Mitchell has also been a key motivator and has logged hundreds of miles and countless hours to support the effort.”

“Your partnership is bringing back a focus on conservation planning, technical assistance and management change motivated by the desire to enhance the health of the soil resource,” said NRCS state conservationist Carlos Suarez, who presented the award.

“You wisely chose to root your leadership in local farmers and agencies, combining agency and university technical knowledge with private business skills and real world know-how. This makes your partnership credible and inspiring to local farmers who are open to improving the health of their soil.”

“This is the best way to engage our customers in conservation planning that results in regenerative agriculture and ecological benefits,” Suarez said.

The Soil Partnership received the award on Nov. 17 during the 71st annual California Association of Resource Conservation Districts' conference in Ontario.

Sabrina Drill
UC CalNat associate director named to national organization board

UC Cooperative Extension natural resources advisor Sabrina Drill has been elected to the board of the Alliance of Natural Resource Outreach Service Programs (ANROSP). Drill is associate director of the UC California Naturalist Program.

ANROSP is the national organization in which master naturalist programs from around the country share methods and information to train naturalists, build local and statewide communities, and support their efforts to protect, enhance, understand, and teach the public about each state's unique natural history.

“As a board member, the things I am most keen to work on are strengthening efforts to professionalize participatory citizen science, and build bonds with groups like the new Citizen Science Association and communities of practice like SciStarter,” Drill said. “In addition, I want to build on our individual efforts to increase the demographic diversity of naturalists.”

Drill's role in the national organization will support the continued growth and development of the California Naturalist program, which was established in 2012.

“Working across states, I think we'd like to again see how we might garner national support to grow our programs, and see where we can use nationally developed educational and evaluation tools,” Drill said. “For example, we recently published a paper in Conservation Biology with Virginia Master Naturalist looking at how our training programs enhanced individuals' experiences as citizen scientists, and the opportunity to compare programs was very enlightening. Being an active part of ANROSP leadership can enhance these efforts.”

ANROSP holds a national conference each year in September, where it presents awards in five categories: program of the year, outstanding educational materials, outstanding team, outstanding volunteer project and outstanding program evaluation. In 2015, the UC ANR California Naturalist program was named the “program of the year” by ANROSP

Posted on Tuesday, December 20, 2016 at 1:53 PM

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