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Posts Tagged: Linda Forbes

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Hicks named executive assistant to Bunn 

Savannah Hicks

Savannah Hicks has been promoted to the role of executive assistant, supporting Vice Provost David Bunn and UC ANR Second Street Building Operations.   

As executive assistant, Hicks will be assisting with calendaring, meeting and events management and purchasing, as well as many other essential duties in support of the research and extension centers, county offices and statewide programs and institute leaders.

She will also be supporting the Second Street Space and Operations Committee and helping to coordinate projects and meetings, including monthly networking events and current space moves. 

Hicks, who earned a bachelor's degree in communications at CSU Sacramento, joined UC ANR's Statewide Program and Research Operations Unit a few months ago and was selected to fill this new role following an open search. 

Before joining ANR, she was an office manager at Evolve BioSystems, a startup that specializes in a probiotic for babies to help them get the benefits of mother's breast milk.

Hicks is based at the UC ANR Second Street Building and can be reached at (530) 285-3249 and slhicks@ucanr.edu.

Shellabarger, Zabronsky join water institute 

Rachel Shellabarger

Rachel Shellabarger and Hope Zabronsky have joined the California Institute for Water Resources, both as academic coordinator II.

Shellabarger will be responsible for coordinating CIWR's work with the National Institutes for Water Resources, as well as work on a new nitrogen and irrigation management program. She comes to us from UC Santa Cruz, where her recent Ph.D. research sought to better understand how California dairy producers engage with environmental initiatives.

An environmental scientist who grew up farming, Shellabarger is drawn to interdisciplinary work that crosses traditional boundaries. She previously researched conflict among conservation and human rights groups on the U.S.-Mexico border, as well as wetland mitigation efforts in Midwest agricultural landscapes. She also taught undergraduate Natural Sciences coursework for six years and worked with refugee resettlement agencies.

She earned a bachelor's degree in biology from Wartburg College, a master's degree in natural resources from North Carolina State University, and a Ph.D. in environmental studies from UC Santa Cruz.

Hope Zabronsky
Shellabarger can be reached at rmshellabarger@ucanr.edu.

Hope Zabronsky will be responsible for coordinating CIWR's Climate-Smart Agriculture Program and working with the team of technical assistance providers. 

Zabronsky comes to UC ANR from Olivewood Gardens and Learning Center in San Diego, where she directed the center's educational and research programs focused on sustainable agriculture, environmental stewardship, community-based leadership, and career-technical education.

Previously, she managed statewide climate resilience projects at Strategic Energy Innovations, supported agricultural and climate adaptation research in Southern Africa at the International Food Policy Research Institute, and studied climate-smart agriculture practices in California and Malawi as part of the Research Group on Agricultural Equity and Inclusion at UC Davis. 

She earned her bachelor's degree in environmental studies, sustainability and political science from the University of Vermont and master of science in international agricultural development from UC Davis. 

Zabronsky can be reached at hzabronsky@ucanr.edu.

Holtz documentary wins Golden ARC Award 

Brent Holtz

Brent Holtz, director and pomology farm advisor for San Joaquin County, and members of the Almond Board of California won the Golden Agricultural Relations Council Award for Digital & Social Media: Video for "RESILIENCE: The Whole Orchard Recycling Origin Story."

The six-minute documentary produced by the Almond Board of California features the inspiring story of Holtz's journey to help his family, his industry and his community by finding an alternative to burning trees removed from orchards. 

The documentary was produced by the Almond Board's Jenny Nicolau, Daren Williams, Ross Thomas and David Gomar.

The Golden ARC Awards honor the stellar work created by professionals in the agricultural industry. They are judged by members of the Public Relations Society of America and are heavily weighted on measurable results achieved against the objectives.

Read more about the documentary project at https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=51471&.

UC ANR communicators win ACE awards

UC ANR communicators received recognition from their peers in the Association for Communication Excellence, or ACE, international awards program. 

To raise awareness about COVID-19 vaccines among Latinos in California, NOS produced a video campaign and partnered with Univision and organizations that serve indigenous Mexican migrant communities.

Doralicia Garay posted information on social media about protecting homes and businesses from wildfire.
Ricardo Vela of NOS (News and Outreach in Spanish) and Linda Forbes of Strategic Communications successfully conducted a COVID-19 vaccination awareness campaign in Spanish and several Mexican indigenous languages. The “¡Vacunate Ya!” Reaching the Vulnerable campaign reached out to more than 350,000 people in targeted areas of California where Mexican migrant indigenous families live and work. Essential partnerships were created with organizations that cater to these communities. The campaign won the ACE Gold Award (first place) and the overall professional skill award in the category of Diversity 6: Electronic Media and Audio for Targeted Audiences.

Doralicia Garay won a Bronze Award for her wildfire preparedness social media campaign in the “organic” (unpaid) social media campaign category. During summer 2021, she created the Wildfire Preparedness social media campaign amid the active wildfire season in California. The campaign focused on delivering content that directed UC ANR's online audience on Facebook, Twitter and Instagram to essential information on preparing homes and business structures for wildfire, also known as structure hardening. Given the high fire activity at the time, she also incorporated the Fire Locator map tool as a resource for wildfire evacuations. The campaign culminated with a Facebook Live session featuring UCCE forestry advisors Susie Kocher and Yana Valachovic and emeritus UCCE advisor Steve Quarles.

A bumble bee packs red pollen from lupine. Photo by Kathy Keatley Garvey

Kathy Keatley Garvey, communications specialist in the UC Davis Department of Entomology and Nematology, won two awards. She earned a Gold Award in the “writing for newspapers” category, for a feature story on Rebecca Jean “RJ” Millena, published in March 2021, a few months before Millena graduated with a bachelor's degree in entomology. “An Amazing Doctoral Opportunity Few Receive” centered on Millena's four-year, full-ride doctoral fellowship from the American Museum of Natural History.

Garvey earned a Silver Award for her photo story titled “The Flight of the Bumble Bee,” posted June 14, 2021, on her daily (Monday-Friday) Bug Squad blog on the UC Agriculture and Natural Resources website.

 

 

Forbes appointed interim director of Publishing, other Publications contacts

Linda Forbes has been appointed interim director of Publishing, assuming many of the responsibilities held by Jim Downing, who left for a new job in Oakland. These duties are in addition to Forbes's role as Strategic Communications director.

Until a new director of publishing is hired, below are people who may be contacted for publishing needs:

Posted on Monday, March 28, 2022 at 5:46 PM

Tools to tell the ANR story

A new UC ANR toolkit is available to help communicate the value of UC ANR's work.

A new communications toolkit is available to support you in communicating the value of UC ANR and promoting your work. Topics addressed by the toolkit will be continually refined and updated (It's a work in progress).

The branding section offers an overview of brand basics for UC ANR, information and resources for branded photography and videography, and writing and visual style guides. The visual style guide will be fully refreshed by the end of January; please contact Strategic Communications with visual style questions in the meantime.

Logos can be downloaded from the toolkit.
The logos and templates section includes downloadable logos and templates for posters, newsletters, presentations and other materials as well as information for ordering business cards. Materials are available in English and Spanish. 

The public relations section contains a media training request form, templates for writing press releases, and best-practice information for media and government relations. There is also a page on crisis communications.

The social media section covers policy and guidelines, resources, a list of ANR platforms to follow and sample posts.

The web communications section offers information and resources for effective web design, accessibility and search engine optimization as well as links to SiteBuilder training resources.  

The Spanish resources page is your guide for working with the News and Information Outreach in Spanish (NOS) team to communicate with the Spanish-speaking community as well as underserved populations.

The section on working with Strategic Communications explains “who to contact for what” and offers content development and promotion tools as well as information on partnering with us to tell your story. 

The toolkit contains multiple links to the Learning and Development site, a go-to resource for many of these topics, with the goal of making it easy to find what you're looking for. 

Strategic Communications will continue to add resources (especially training resources, policy updates and visual style guidance) to the toolkit over time. We welcome your suggestions and questions.

Posted on Wednesday, December 11, 2019 at 4:33 PM
  • Author: Linda Forbes

Names in the News

El-Kereamy named UCCE citrus specialist
Ashraf El-Kereamy

Ashraf El-Kereamy was appointed UC Cooperative Extension citrus horticultural specialist in the Department of Botany and Plant Sciences at UC Riverside on Feb. 1, 2019.

He had been working as a UCCE area viticulture advisor serving Kern, Tulare and Kings counties since 2014.

Prior to joining UCCE, El-Kereamy worked as a post-doc research associate at University of Guelph, studying plant drought and heat stress tolerance in plants from 2013 to 2014, and studying the genotypes variation in nitrogen use efficiency and plant heat stress tolerance from 2008 to 2012. From 2012 to 2013, he was assistant/associate professor in the Department of Horticulture, Ain Shams University, Egypt, where he taught undergraduate and postgraduate courses for horticultural science and served as the principal investigator for a U.S.-Egypt joint collaborative research project between University of Wyoming and Ain Shams University on improving grapevine tolerance to drought and heat stress. As a post-doctoral scientist at the University of Guelph, Vineland, El-Kereamy studied the pathogenesis-related proteins during plum fruit ripening. As a University of Manitoba post-doc, he studied the physiological role of abscisic acid in plants.

He earned his Ph.D. in agriculture with an emphasis in grape physiology and molecular biology from INP-ENSAT, Toulouse University, Toulouse, France, and a M.Sc. in pomology and B.Sc. in horticulture, both from Ain Shams University, Cairo, Egypt.

El-Kereamy is based at Lindcove Research and Extension Center in Exeter, and can be reached at (559) 592-2408, Cell: (661) 703-4678 and aelkereamy@ucanr.edu. Follow him on Twitter at @ashrafelkereamy.

Galdi joins UCCE in Siskiyou County

Giuliano Galdi

Giuliano C. Galdi joined UCCE on Jan. 2, 2019, as a UC Cooperative Extension agronomy advisor in Siskiyou County.

Prior to joining UCCE, Galdi was a junior specialist at UC Davis (May 2017 – December 2018), where he worked on a variety of field trials, mainly alfalfa and forage crops, with the objective to improve sustainability of water use and hay quality. Tasks included irrigation scheduling, planting/harvesting trials, and data handling and analysis. As a master's student and student research assistant at Fresno State (2014-2017), Galdi evaluated salinity tolerance in different alfalfa varieties, attended conferences, and presented research in the form of posters and talks. He speaks Portuguese fluently.

Galdi completed a M.S. in plant sciences from Fresno State and a B.S. in agronomy engineering from University of Sao Paulo, Brazil.

Galdi is based in Yreka and can be reached at (530) 842-2711 and gcgaldi@ucanr.edu.

Follow him on Instagram and Twitter at @uccesiskiyou.

Grettenberger joins UCCE as field and vegetable crops specialist

Ian Grettenberger

Ian Grettenberger joined UCCE on Jan. 2, 2019, as a field and vegetable crops assistant specialist in the Department of Entomology and Nematology at UC Davis. Grettenberger is interested in advancing integrated pest management in field and vegetable crops, plant-insect interactions, and applied insect ecology.

Grettenberger earned a Ph.D. in entomology from Penn State University and a BS in biology from Western Washington University.

Prior to joining UCCE, Grettenberger was a postdoctoral research scholar at UC Davis, working first with Larry Godfrey and then with Frank Zalom.

Grettenberger is based at UC Davis in Briggs Hall and can be reached at (530) 752-0473 and imgrettenberger@ucdavis.edu. Follow him on Twitter at @IGrett.

Meng joins UCCE in Imperial County

Yu Meng

Yu Meng joined UCCE on Jan. 2, 2019, as the youth, families and communities advisor serving Imperial County, UC Desert Research and Extension Center and communities near the U.S.-Mexico border. Her responsibilities will focus on providing community development programs in the area of youth, families, and communities, with major outreach to the Latino youth and families.

Prior to joining UCCE, Meng worked for a USDA-funded project known as "the WAVE~Ripples for change" in collaboration with Oregon State University professionals, extension, community partners, high school soccer coaches, and school districts, and other dedicated volunteers. The program was designed to prevent unhealthy weight gain among 15- to 19-year-old soccer players. Most of the youth she worked with were Latinos and from low-income families. During this time, Meng helped develop and test the first sports nutrition, physical activity, family and consumer sciences curriculum for active youth. Her work resulted in positive developments in youth, reducing added sugar intake, maintaining fruit and vegetable intake over time, and improving the awareness of sports nutrition. Participating youth also applied additional skills they learned from gardening and cooking workshops at their homes and shared the lessons and practical applications with their respective families.

Meng is fluent in Chinese and originally from China, where she worked for food industries and started to notice the nutrition issues with processed foods and their effects on children's health. With that in mind, she came to the U.S. and earned a master's degree and Ph.D.

She completed a Ph.D. in nutrition science from Oregon State University, a M.S. in food science and nutrition from Utah State University, and a B.S. in Food Science and Engineering from Southern China University of Technology, China.

Meng is based in Holtville and can be reached at (442) 265-7700 and ucmeng@ucanr.edu.

York joins UCCE as silviculture and forest specialist

Rob York

Robert York joined UC ANR on Jan. 2, 2019, as a UC Cooperative Extension silviculture and applied forest ecology assistant specialist and adjunct associate professor of forestry in the Department of Environmental Science, Policy and Management at UC Berkeley. He directs research and management activity on the Berkeley Forests, a network of five research forests covering the western slopes of the Sierra Nevada mixed conifer forest from Shasta to Tulare counties.

York is a Registered Professional Forester in California. He earned a Ph.D. in forest ecology and silviculture, a M.S. in forest community ecology and a B.S. in forest management, all from UC Berkeley.

Prior to joining UCCE, York has been the research station manager at Blodgett Forest Research Station with UC Berkeley.

York is based in Georgetown and can be reached at (530) 333-4475 and ryork@berkeley.edu.

Forbes named Strategic Communications director

Linda Forbes

Linda Forbes joined UC ANR as Strategic Communications director on Feb. 19.

Forbes brings over 15 years of communications experience as a marketing and branding leader in the private sector and most recently at UC Davis. Since 2012, she served as associate director of marketing at UC Davis, leading initiatives such as the award-winning monthly Aggie Tip Sheet and major advertising campaigns, as well as collaborating with campus colleagues to promote the impact and value of UC Davis on a variety of digital platforms. Travelers who fly out of the Sacramento airport may have seen ads from the last campaign she led, which included the “You sip, we solve” ad showcasing UC Davis advances in protecting the water supply.

Before coming to UC, Forbes led marketing for a statewide accounting firm and managed an automotive aftermarket brand. But Forbes, whose father was a USDA veterinarian, had a desire to contribute her skills to an organization that solves agricultural and environmental issues.

“We look forward to having Linda lead our efforts to transform ANR from the university's ‘best kept secret' to a well-known, valued service,” said Wendy Powers, associate vice president

Forbes is located in room 175 in the ANR building in Davis. She can be reached at (530) 750-1204 and lforbes@ucanr.edu.

Scott joins ANR as payroll manager

Anne Marie Scott

Anne Marie Scott joined ANR's Business Operations Center as ANR payroll manager on Feb. 7, 2019. 

Scott brings strong payroll management and UCPath expertise with 19 years of UC experience in payroll, employment tax and accounts payable management. Most recently, she served as the payroll manager for the UC Office of the President working in the new UCPath system for the past year and a half. Prior to UCOP, she worked for UC Davis for 17 years as a payroll accountant, accounts payable division manager and also as the payroll manager for one of UCD's new shared service centers. She is also a Certified Payroll Professional.

Her experience working in the UCPath system at UCOP will uniquely enhance ANR's transition of payroll services to the new UCPath system. Scott will lead the ANR BOC payroll team providing time reporting and payroll services to all ANR units statewide. She will also work closely with the ANR Human Resources team to ensure efficient coordination between HR actions and payroll services. 

Scott is based at the ANR Building in Davis and can be contacted at ascott@ucanr.edu and (530) 750-1273.

Zilberman awarded Wolf Prize

David Zilberman

David Zilberman, a UC Cooperative Extension specialist and professor of agricultural and resources economics at UC Berkeley, has been awarded the 2019 Wolf Prize in Agriculture in recognition of his work developing economic models for fundamental problems in agriculture, economics and policy.

The Wolf Prize is an international award granted by the Wolf Foundation in six categories: agriculture, chemistry, mathematics, medicine, physics and the arts. The prize in the agriculture category is often referred to as the equivalent of a Nobel Prize in agriculture.

The award citation names Zilberman as “a leading protagonist in debates over water policy, environmental and resource policy in agriculture and the bioeconomy,” and highlights his career as “a unique mixture of theoretical work, applied research and extension.”

"I am deeply honored to have been selected,” said Zilberman, who holds the Robinson Chair in the Department of Agricultural and Resource Economics. “This prize is a recognition of my entire community: my family, my collaborators, my teachers in Israel and Berkeley, the College of Natural Resources, and the uniquely supportive and inspiring Berkeley campus."

Read more about Zilberman's career achievements at https://nature.berkeley.edu/news/2019/01/david-zilberman-awarded-wolf-prize-agriculture.

Davy, Mashiri, James and Kyser win award for weed paper

From left, Josh Davy, Fadzayi Mashiri,Guy Kyser and Jeremy James.

The Weed Science Society of America honored four ANR members with its Outstanding Paper Award, Invasive Plant Science and Management. 

Medusahead grass at Sierra Foothill Research and Extension Center.
Josh Davy, UC Cooperative Extension livestock, range and natural resources advisor for Tehama, Colusa and Glenn counties; Fadzayi Mashiri, UCCE livestock and natural resources advisor for Mariposa and Merced counties; Jeremy James, UC Sierra Foothill Research and Extension Center director, and Guy Kyser, UCCE specialist in the UC Davis Department of Plant Sciences, co-authored “Timing Aminopyralid to Prevent Seed Production Controls Medusahead (Taeniatherum caput-medusae) and Increases Forage Grasses.”

Their co-authors were Matthew J. Rinella, U.S. Department of Agriculture-Agricultural Research Service; Susan E. Bellows, U.S. Department of Agriculture-Agricultural Research Service, and Vanelle F. Peterson, Dow AgroSciences. 

The award was presented Feb. 11 during the organization's annual meeting in New Orleans.

Humiston honored by California Legislature

From left, Assemblymember Jose Medina, Paul Granillo and Glenda Humiston.

The California Legislature recognized Vice President Glenda Humiston and Paul Granillo, president of the Inland Empire Economic Partnership, as recipients of the California Economic Summit's 2018 Steward Leader Awards on Feb. 4.

Humiston received the California Steward Leader Award, which recognizes statewide contributions, and Granillo received the Regional Steward Leader Award, which recognizes regional contributions. The awards were presented at last year's California Economic Summit.

Senator Anna Caballero and Assemblymember Jose Medina issued joint resolutions to Humiston and Granillo commending their exemplary records of civic leadership, both have served on the California Economic Summit Steering Committee since its inception in 2011. 

Caballero read a resolution recognizing VP Glenda Humiston as recipient of the 2018 California Steward Leader Award.

Read more about Humiston's award at https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=28665.  

UC ANR goes to Washington

The UC ANR group at the nation's capitol from left, Gabe Youtsey, Lucas Frerichs, Clare Gupta, Dina Moore, Bill Frost,Glenda Humiston, Lorrene Ritchie, Mike Mellano, Cher Watte and Wendy Powers.

“We visited offices of 26 of California's 55-member congressional delegation in two days!” said Lucas Frerichs, government and community relations manager. 

On March 6-9, a UC ANR delegation attended the 35th Annual Council on Agriculture Research, Extension and Teaching (CARET) meetings in Washington D.C. CARET is part of the Association of Public and Land-grant Universities (APLU). They also made congressional visits to explain the importance of science and research to California.

From left, Humiston, Congressman Jimmy Panetta and Frerichs.
“Our primary purpose for the visits was to show the members of Congress all the good work UC ANR is doing throughout California, whether it's through our Cooperative Extension efforts, 4-H Youth Development program, nutrition programs, Integrated Pest Management, Master Gardeners, etc.,” Frerichs said, “and the value that Californians receive from the money Congress allocates to the university for UC ANR programs.”

Vice President Glenda Humiston was joined by AVP Wendy Powers, UCB College of Natural Resources Dean Keith Gilless, UCR College of Natural and Agricultural Sciences Dean Kathryn Uhrich, Nutrition Policy Institute Director Lorrene Ritchie, UC Cooperative Extension Specialist Clare Gupta, Chief Innovation Officer Gabe Youtsey, and Frerichs. Industry partners Bill Frost, former UC ANR AVP; Cher Watte, executive director of the California Asparagus Commission; Mike Mellano, fresh cut flower grower; Dina Moore, Humboldt County rancher; and Jean-Mari Peltier, managing partner of Environmental Solutions Group, served as CARET delegates from California.

The group split up into teams to visit the offices of Senators Dianne Feinstein and Kamala Harris, agriculture committee members, House Majority Leader Kevin McCarthy, Minority Leader of the House of Representatives Nancy Pelosi and other California representatives.

Although no U.S. secretary of agriculture had been confirmed at the time of their visit, members expressed their support for agriculture.

“One thing that members of Congress – Republicans and Democrats – can certainly agree on is that the support for agriculture and the University of California is strong,” Frerichs said.

Read more about the CARET visits in Powers' ANR Adventures blog

From left, Youtsey, Mellano, Congressman Eric Swalwell, Ritchie, Frost and Powers.

Read more

 
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