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Posts Tagged: Rose Hayden-Smith

Hayden-Smith to help with communicating your ANR story

Rose Hayden-Smith
As ANR researchers and educators, outreach is essential to our organization's mission. At our core, humans are storytellers. Stories that resonate can make the information contained in the story more relatable and memorable. While we may have started telling stories to people gathered around a fire, modern communication involves stories told with digital technologies. Whether it is research, programs, advice or activities — or communicating the value of your work or brand — it can be challenging to find the time to create content, to use it effectively, and to understand how your communication is working.

Maybe you have ideas, but aren't sure about the best way to share your story. Penning a blog post for the ANR website? Adapting a blog post for your LinkedIn page? Creating a storymap to illustrate a point? Using social media? Maybe you're already using social media, but want to do more: refine your approach, add a new platform, reach new audiences, etc. Maybe you're affiliated with a program or county office that wants to develop a communications strategy to emphasize your value to stakeholders.

ANR is developing an “educational pipeline” for academics to share timely information for the public via the ANR website and social media. You can submit a story via this online form https://ucanr.edu/survey/survey.cfm?surveynumber=25898, then Strategic Communications will take it from there to distribute.

I can help! I can help you brainstorm ideas about stories, and make suggestions about how to write and target those stories for maximum effectiveness. Are you looking for practical assistance with writing and editing? I'm happy to help you with that, too. Are you considering beginning to use digital platforms (including writing for one of the ANR blogs, Twitter, LinkedIn, etc.), but are unsure if you should, how you'd go about it, or when to use those communications tools? Call me! I can also help you use the content you create efficiently and effectively across a range of social platforms.

I'll be co-hosting a webinar on blogging on Dec. 6. The webinar is the first in a series of learning opportunities. If you have an interest in exploring any of these topics now, please feel free to email me at rhsmith@ucop.edu or text/call me at (805) 794-1665.

I'm happy to help.

Sincerely,

Rose Hayden-Smith
Advisor, Digital Communications in Food Systems and Extension Education
Editor, UC Food Observer

805.794.1665
rhsmith@ucop.edu
@ucfoodobserver

Posted on Friday, November 30, 2018 at 3:12 PM
  • Author: Rose Hayden-Smith

Growing food movement discussed at Food Tank Summit in San Diego

Sarah Mesnick of Scripps Institution of Oceanography at UC San Diego, left, and Gabe Youtsey discuss the role of technology in the food movement at the Food Tank Summit in San Diego.

“There's a massive interest in young people who want to be part of these issues about how one should think about food,” said Rachel Surls, discussing farming for a better food system on a panel with Jenny Ramirez of California Harvesters Inc., and Neil Nagata, president of the San Diego Farm Bureau.

Surls, a UC Cooperative Extension sustainable food systems advisor in Los Angeles County, and Gabriele Youtsey, UC ANR chief innovation officer, joined more than 30 speakers and panelists from the food and agriculture world to discuss “Growing the Food Movement,” at Food Tank's inaugural summit in San Diego on Nov. 14. The event was co-sponsored by the Berry Good Food Foundation, UC ANR and the San Diego Bay Food and Wine Festival.

“We need to reintroduce this type of farming to them [young people]. Storytelling really makes a difference. A lot of them are disengaged and not a part of the conversation,” said Ramirez, who works to improve working conditions for farm workers.

Stressing importance of hearing farmers' voices, Nagata said, "If we don't have farmers, we don't have agriculture."

"I'm excited to be on the 'Farming for a Better Food System' panel, and hope to share how urban farms are strengthening local food systems,” Surls had said before the event. “They are often managed by nonprofit organizations with varied missions, from food justice to job training to youth development. It's exciting to see how these emerging projects around California and the U.S. get everyday Americans in cities and suburbs engaged with farming and food systems."

On the Science, Agriculture and Technology panel, Youtsey discussed how UC ANR and The VINE are working with entrepreneurs to accelerate innovation in rural communities.

Rose Hayden-Smith, UCCE advisor in Ventura County, who encouraged Food Tank to hold a summit in Southern California, live-tweeted the event for UC Food Observer.

The event was live-streamed and the video is archived on Food Tank's YouTube Channel.

FoodTank 2018 Summit
FoodTank 2018 Summit

Posted on Thursday, November 29, 2018 at 11:03 AM
 
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