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Posts Tagged: Rose Hayden-Smith

Hayden-Smith publishes eFieldbook on using digital technology for extension

Rose Hayden-Smith is curator/editor of the Using Digital Technology in Extension Education eFieldbook.
The COVID-19 crisis has compelled Cooperative Extension professionals to quickly pivot to respond to changing needs. Many are working out of their homes and exploring new ways to use technology to serve their communities.

The Using Digital Technology in Extension Education eFieldbook is now available from eXtension. As part of eXtension's New Technologies for Agricultural Extension Cooperative Agreement with USDA-NIFA, Rose Hayden-Smith, UCCE advisor emeritus, has been serving as the Technology in Extension Education Fellow to help extension colleagues leverage technology for outreach. She created the first in a series of eFieldbooks. 

The eXtension eFieldbook series provides a digital platform for aggregating content, tools, and engagement, and is available to all professionals in Cooperative Extension.

"It was wonderful to be able to work with valued ANR colleagues to share expertise in social media with Cooperative Extension colleagues across the nation,” Hayden-Smith said. “I am so grateful for all those who contributed content and ideas. Cynthia Kintigh and Liz Sizensky contributed, as did Dan Macon! Cal Nat is featured. Dave Krause wrote a piece and so did Mark Lubell! Jim Downing was a peer reviewer!"

This eFieldbook aims to help Cooperative Extension professionals consider the role of technology in their work, and perhaps increase the adoption of technology, particularly social media. The eFieldbook provides both food for thought and practical information that will enable people to apply what they've learned and to take action.

“One of my favorite historians referred to the Progressive Era as ‘prophetic and particular,'" Hayden-Smith said. “That's how I feel about this eFieldbook. There are these soaring, forward-looking perspective essays by CE colleagues, including Dave Krause, and yet there are also highly actionable pieces, including the leveraging content checklist I worked on with Cynthia Kintigh and Liz Sizensky. I think it's a useful piece of work. The eXtension Foundation also has loads of social media webinars and blog posts that partner with this eFieldbook to create a real guide to social media use in extension."

Topics include:

  • A series of perspective essays that explore the nature of technology in Cooperative Extension work and what the future may hold; 
  • An exploration of two featured technologies with case studies, including a newly created social intranet/audience engagement platform designed for Cooperative Extension, and a popular social media platform (Instagram); 
  • A section on leveraging the digital information - content - we already produce using technology, including resources about search engine optimization;
  • Suggested resources that will support your work; and
  • An ongoing series of blog posts to provide additional information to help you stay abreast of technology topics.

The Using Digital Technology in Extension Education eFieldbook is available on the eFieldbook bookshelf at, or can be found on the main navigation at

A LinkedIn login is required to access the eFieldbooks, instead of setting up an account via email. If you do not have a LinkedIn account, you can register for one free here. The purpose of the LinkedIn login is to provide an encrypted ID to the eFieldbook so users can securely interact with that eFieldbook, take notes and make contributions. The eXtension Foundation is not collecting personal information. To receive notice updates from eXtension, you are invited to opt-in the first time you log in to an eFieldbook by providing your email address.

On Sept. 16 at 11 a.m., Hayden-Smith will host a panel discussion about the eFieldbook. To register, visit



Posted on Thursday, August 27, 2020 at 2:24 PM

UCCE advisor and Victory Garden historian Hayden-Smith retires

Rose Hayden-Smith. Photo by Isabel Lawrence

UC Cooperative Extension advisor Rose Hayden-Smith has taught schoolchildren at 4-H summer camps about food, inspired Master Gardener volunteers to plant school gardens, led the UC Cooperative Extension office in Ventura County as its first female director, and encouraged fellow University of California scientists to collaborate more on sustainable food systems research as a statewide leader. In recent years, the historian wrote a book about Victory Gardens, created the UC Food Observer, and became a leader in using social media to expand the university's public outreach.

Hayden-Smith, who joined UC Agriculture and Natural Resources in 1992, is reinventing herself again after retiring Jan. 3, 2020. She has been selected to be a Fellow for the eXtension Foundation, to promote adoption of new technology by Cooperative Extension professionals nationwide. She is also launched her own consulting business, Shine Communications.

“I've loved the multi-faceted aspect of my UC career, which has enabled me to serve my community and my colleagues in creative and meaningful ways,” Hayden-Smith said.

Lynnette Coverly was a 4-H volunteer when Hayden-Smith joined UCCE Ventura County. 

“Rose struck me immediately as a passionate and organized leader who easily motivated everyone she came in contact with,” Coverly said. “She motivated me personally to get more involved as a 4-H volunteer leader. 

While serving as a Kellogg Food and Society Policy Fellow, Hayden-Smith visited the White House garden.

During a sabbatical leave, Hayden-Smith worked with deaf and hard-of-hearing students in garden settings. She teamed with the City of Ventura to pilot-test a curriculum for middle-school age youth about sustainability through fun garden activities.

Agriculture and natural resource journalism academies and on-farm programs for court-mandated kids were among other learning opportunities offered by Hayden-Smith, who served as a county commissioner for juvenile justice. She and UCCE advisor Ben Faber received a Distinguished Service Team Award for a career day they created for the county science fair.

“Most recently, I've been working in digital communications in Extension, which has been a wonderful fit for my skills and evolving interests,” Hayden-Smith said. “This work has also brought me back to my early career work in marketing and technology.” 

An early adopter of technology, Hayden-Smith began blogging and using Twitter in 2008 as @VictoryGrower, a handle chosen to reflect her expertise in the war-time Victory Garden movement.

“It's a different ‘victory' now, but many of the goals are the same,” Hayden-Smith said. “Gardens connect people with food and food production. Food is fundamental. It's what everyone shares in common. As we are entering a more challenging era of increased population and pressure on resources, it is vital for people to understand how to cultivate food.” 

Hayden-Smith published “Sowing the Seeds of Victory: American Gardening Programs of World War 1” in 2014.
Over the years, the practicing historian has delivered many presentations, commented for documentaries and podcasts and published articles about gardens. She published a book, “Sowing the Seeds of Victory: American Gardening Programs of World War 1” in 2014.

While serving as a Kellogg Food and Society Policy Fellow, beginning in 2008, Hayden-Smith developed a national media and education campaign to promote school, home and community garden efforts and public policies, publishing articles in the Huffington Post and Civil Eats. She served on the USDA People's Garden Advisory Group, visiting the White House garden groundbreaking and again in 2012, when she live-tweeted her experience.

As the social media maven's following grew, she began mentoring and encouraging UC Cooperative Extension colleagues to use social media for outreach and professional networking.

In 2011, Hayden-Smith, who had developed a reputation for being upbeat with a knack for cultivating cooperation, was tapped to lead UC ANR's strategic initiative in sustainable food systems. She was honored for her leadership, work ethic and integrity in 2013, when the Agricultural Sustainability Institute at UC Davis presented her with the Eric Bradford and Charlie Rominger Agricultural Sustainability Leadership Award. 

To support UC's Global Food Initiative, Hayden-Smith was asked to curate a selection of news, reports and thought pieces from a broad range of sources that represent diverse perspectives on food. The intent was not to focus on UC, but to facilitate discussions about food that were occurring across many communication platforms. She launched the UC Food Observer blog in 2015 and complemented it with social media.

“Over the course of my UC career, I've worked with the best people: curious, driven to improve communities and inspiring all around,” Hayden-Smith said. “I've been blessed to work for a world-class institution that has fostered my creativity and need for new challenges. My biggest takeaway? It all goes so fast, the possibilities for learning new things are endless, and work – and the people you work with – are a blessing.”

Prior to working for UC, Hayden-Smith worked in the technology sector as a product manager, and public relations and marketing manager for a number of companies, including Tymshare, Wavefront Technologies and McDonnell Douglas Information System Group. She earned her bachelor's degree in English, master's degrees in education and US. history, and a Ph.D. in U.S. history and public historical studies. She began her UC career in 1989 as a student affairs officer at UCSB advising re-entry students.

 “Transitions are hard, and I'm filled with both sadness and excitement,” Hayden-Smith said.

To read the full story, visit

Posted on Friday, March 13, 2020 at 2:26 PM

Social media webinars to hone your outreach

In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to 3.1 billion in 2021. YouTube has 2 billion active monthly users who watch how-to content regularly. Roughly 70% of adults use Facebook, which is consistently a top source of online referrals to the UC ANR website. 

Facebook, Twitter, Instagram, LinkedIn, YouTube and other social platforms provide tools for UC ANR to expand our reach to more people who can use our research-based information to better their lives and businesses.   

UC ANR colleagues who use social media for outreach will have an opportunity to discuss their tactics and strategies during three upcoming webinars being offered by Rose Hayden-Smith, UCCE advisor in Ventura County.

1. Nov. 25 Social Café -- Writing for Readability 

Join Hayden-Smith on Monday, Nov. 25, at 11:30 a.m. for a 30-minute webinar that will provide essential writing tips designed to help you improve the readability of your work. The Social Cafe is an informal, monthly "drop in" session that explores various social media topics.

2. Dec. 11 Facebook Webinar

Communicating Your Story: Facebook

Wednesday, Dec. 11, 2019

11:30 a.m. -12:30 p.m.

Presenters: Rose Hayden-Smith and Strat Comm

Facebook has become an important part of communicating our stories. Ever wonder if the platform is right for you? In this fast-paced webinar, we'll cover the basics of communicating your story through Facebook, including:

  • Why you might want to use Facebook;
  • Techniques and best practices to get started…or get better;
  • Using images and video to enhance your posts;
  • Quick tips for effectively and efficiently using the site.

Participants will also be provided access to a range of resources and tools to support their Facebook efforts, including samples, tip and FAQ sheets, guidelines, and more. 

3. Dec. 12 Social Café -- Setting 2020 social media goals

Join Hayden-Smith for a 30-minute Social Cafe webinar on Thursday, Dec. 12, at 11:30 a.m. The Social Cafe is an informal, monthly "drop in" session that explores various social media topics. This Social Cafe will focus on setting 2020 social media goals.

Posted on Monday, November 18, 2019 at 5:35 PM
  • Author: Linda Forbes

Instagram Tips and Tricks Nov. 13

Dan Macon uses Instagram to tell people about his livestock guardian dog research.
Join UC Cooperative Extension advisors Rose Hayden-Smith and Dan Macon at 11:30 a.m. – 12:30 p.m., Wednesday, Nov. 13, to learn how they use Instagram for outreach.

Instagram is a photo and video-sharing social networking service. "It's an ideal place to share your ANR story,"Hayden-Smith says.

In this fast-paced webinar, the two UCCE advisors will cover the basics of using Instagram, building a great profile, publishing posts, creating Instagram stories and more.

Discussion topics will include:

  • Techniques and best practices to use the platform most effectively.
  • A few quick tips for using your smart phone to shoot pictures and video (and for posting).
  • Finding your online community and building an audience for your work.
  • Tips to manage your Instagram account efficiently.

Participants will also be provided access to a range of resources and tools to support their Instagram efforts.

Join via Zoom: 
1 669 900 6833 or +1 646 558 8656
Webinar ID: 751 701 428


Posted on Tuesday, October 29, 2019 at 11:39 AM

PAC discusses ANR Advisory Committee recommendations

President Janet Napolitano thanked Don Bransford and everyone who provided information to the UC ANR Advisory Committee. She announced she would be moving forward on the committee's recommendations.

The UC ANR Advisory Committee, appointed by President Janet Napolitano to consider options for UC ANR's structure, governance and funding, submitted its recommendations to her, Don Bransford told the UC President's Advisory Commission on Agriculture and Natural Resources (PAC), which met Dec. 18 at the DoubleTree by Hilton in Berkeley.

PAC Chair Bransford, who also served on the UC ANR Advisory Committee, said the committee saw opportunities to strengthen governance, increase budgetary transparency, provide more stable and predictable funding models and enhance collaborations between UC ANR and UC's broader academic and research enterprise.

The committee, which included deans Kathryn Uhrich of the UCR College of Natural and Agricultural Sciences and Michael Lairmore of the School of Veterinary Medicine at UC Davis, consulted internal and external stakeholders, then conducted its own analyses in consultation with UC ANR leaders.

The committee made four key recommendations:

  1. Maintain UC ANR's status as a systemwide program within UCOP, reporting to the president.
  2. Create a UC ANR governing council for oversight and to promote greater understanding of UC ANR across the university.
  3. Create a funding model using a combination of the “set-aside” and “corridor” models.
  4. Retain campus oversight of and reporting responsibility for state Agricultural Experiment Station funds.

Napolitano told the PAC she would be moving forward on the recommendations because she thinks they will ensure ANR greater budget stability, a broader understanding of ANR across the UC system and create more opportunities for collaboration between ANR and campus academics. She issued a statement Dec. 19 on her decisions for UC ANR.

Uhrich said she sees the governing council as an “opportunity to educate, integrate and be inclusive” to have people from across the UC system and outside of UC participating.

UC expertise

In other discussions, Napolitano commended ANR employees for their responses to the Camp Fire and Woolsey Fire, noting that employees and volunteers lost homes in the devastating wildfires.

At a recent meeting with some legislators to discuss automation and the future of work, wildfire, health issues and homelessness, Napolitano said the policymakers told her they want to hear more from UC experts to help them think through policy challenges.

One commissioner commented, “We're going to have more fires, more foodborne illness outbreaks. Let's have our folks out there to talk to media and have them wearing a UC shirt.”

Napolitano replied, “I like the idea of folks wearing UC garb when they're on TV.”


During her budget presentation, Humiston said ANR must slow its use of reserve funds and develop new funding sources.

Humiston and Tu Tran, associate vice president for business operations, briefed the PAC on ANR's budget. Administrative costs are up this fiscal year to invest $4 million to join UCPath, the new systemwide payroll and personnel system. UC ANR has begun the transition and will go live in March-April. “Ultimately UCPath will save us money, but it's costing us now,” Humiston said.

Due to budget constraints, Humiston explained that UC ANR isn't offering competitive grants nor announcing UCCE positions to be filled in 2018-19. Recruitment for previously approved positions is ongoing and new hiring will begin as resources become available to make the long-term commitment to support positions.

In her budget PowerPoint presentation for the PAC, Humiston listed actions ANR has taken in the past to compensate for budget cuts and steps that will be taken in FY 2018-19.

Tran explained that UC ANR relies on six sources of funds – state, federal, county, extramural, endowments and income from gifts, patents, investments and program fees. State funds, which constitute the largest portion of the division's funding, pay for employee salaries and benefits. He noted government funding is highly volatile so “we are trying to raise money in other ways.”

California Agricultural Resources Archive

UC Merced's librarian HaiPeng Li, project archivist Lisa Valens and project director Emily Lin gave a presentation on the California Agricultural Resources Archive or CARA. The UC Cooperative Extension archive project, which was launched after UC Cooperative Extension's centennial in 2014, started with UCCE in Merced, Humboldt and Ventura counties. The team has been digitizing annual reports and historical photos to make them accessible to the public and researchers.

“The data isn't just history,” Humiston asserted. “There are notes on research that may hold the key to something like huanglongbing.”

Mining the data, advanced analysis and linking to other information might open new avenues of research, she said.

UC ANR is seeking partners and trying to raise funds for the archive project. Jim Downing, publications director, will assume leadership of the project to succeed Jan Corlett, chief of staff to the vice president, who plans to retire in July.

Deans' updates

The School of Veterinary Medicine is planning to build a Livestock & Field Services Center.

To help students with career planning, Helene Dillard, dean of the UC Davis College of Agricultural and Environmental Sciences, said she seeks UCCE advisors to show students the research and outreach being done in the counties and planning a course on Cooperative Extension to introduce students to career options. She is in talks to partner with UC Davis medical center on health research such as the connection between diet and disease.

David Ackerly, dean of the UC Berkeley College of Natural Resources, announced the recent hiring of new Cooperative Extension specialists Ellen Bruno for policy analysis and Rob York for fire and policy, and that he is striving to create new faculty positions that will not depend on state money. He also announced that UC Cooperative Extension specialist Adina Merenlender received a $5 million gift to train California climate stewards through a program similar to California Naturalist. Ackerly also noted that Giannini Hall is closing temporarily for seismic upgrades so faculty and staff are packing to move out during construction.

Katherine Uhrich, dean of the UC Riverside College of Natural and Agricultural Sciences, announced CNAS has hired 24 faculty this year including two Nobel laureates – Richard Shrock and Barry Barish. She also announced that Givaudan, a Swiss company that creates fragrances and flavors, is donating funds to cover UCR's citrus variety collection, to protect the trees from pests and diseases.

Michael Lairmore, dean of the School of Veterinary Medicine at UC Davis, announced that his veterinary team worked tirelessly treating animals injured during the Camp Fire, taking in 70 animals, most of which have returned to their families. About $2 million has been donated to offset the costs of treating the animals. Veterinarian Jamie Peyton covered burns on cats and dogs with tilapia skin to help with healing and has a provisional patent for the fish skin treatment. Lairmore also announced the school is planning to build a Livestock and Field Service Center. “We are in need of donations and there are naming opportunities for interested individuals or companies,” Lairmore told PAC members. He also announced the hiring of Emmanuel Okello, the new UCCE specialist in antimicrobial stewardship.

The PAC, which meets twice a year, will meet next in the spring.

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